Carlsbergbyen

Sales brochures for
Carlsberg Byen

During the next eight to ten years, Carlsberg’s old brewery ground will be transformed into a new city district, where 3,100 residences in different sizes and price ranges will be built.

The residences in Carlsberg Byen are sold approximately two years before they are built. This therefore requires sales and marketing materials, which represent the future residences and at the same time support the story about Carlsberg Byen.

Together with the design agency Punktum Design, RelationsPeople has developed an overall concept for sales brochures, and produces sales brochures and additional catalogues for residences, as they are ready to be put up for sale.

Cases Campaigns

Codan: Online safety campaign went viral

CampaignsPublic relations

Insurance is not a high-interest topic for consumers, making it challenging for insurance companies to remain relevant. To address this issue, Codan took a new approach and focused on a topic that already concerns Danes: online safety.

Codan: Campaign to increase the use of reflectors among young people

CampaignsPublic relations

Codan and Børneulykkesfonden conduct an annual survey on Danes' use of reflectors. The results consistently show that young people aged 15-34 have the lowest usage rates. The campaign - #blivset – was to increase the use of reflectors among young people.

Communicating complex technology with a global brand

Agency

CampaignsCorporate Branding

The South Korean tech giant, Samsung Electronics, wanted to spread awareness of NFT technology in Denmark. RelationsPeople took up the challenge and converted a complex technology into an understandable conversation topic using multiple communication disciplines.

Repositioning of consulting engineers

CampaignsCorporate Branding

The international consultative engineering company, Steensen Varming, was marking its 80th anniversary along with the fact that it had been 40 years since the company opened its office in Sydney to help build the Opera House.

Revitalizing Copenhagen’s special brewery

CampaignsCorporate BrandingPublic relations

Nørrebro Bryghus wanted to revitalize its corporate brand and heighten demand for its high-quality products.

Accenture: thought leadership platform for their leaders

RelationsPeople Kommunikationsbureau

Public relationsThought Leadership

International technology and consulting company Accenture works with a thought leadership platform for a number of executives to ensure greater visibility and support sales.

Codan: Online safety campaign went viral

CampaignsPublic relations

Insurance is not a high-interest topic for consumers, making it challenging for insurance companies to remain relevant. To address this issue, Codan took a new approach and focused on a topic that already concerns Danes: online safety.

Codan: Campaign to increase the use of reflectors among young people

CampaignsPublic relations

Codan and Børneulykkesfonden conduct an annual survey on Danes' use of reflectors. The results consistently show that young people aged 15-34 have the lowest usage rates. The campaign - #blivset – was to increase the use of reflectors among young people.

Get more muscle on LinkedIn

RelationsPeople Kommunikationsbureau

by Kristoffer Kej

Public relationsThought Leadership

Is your management team making the most of LinkedIn? A workshop can take the management team into the engine room and show them why the medium is important, how each manager can be successful and how to achieve their goals.

Launch of educational platform for quantum physics

Public relations

CP3-Origins at the University of Southern Denmark were to launch a major new project, KvanteKarina, a virtual YouTube star and a new educational portal to get more children and young people interested in quantum physics.

Raising awareness through expert co-creation

Public relations

Collaboration with a renowned photographer raised awareness of Samsung's new phone in the target audience.

Accenture: thought leadership platform for their leaders

RelationsPeople Kommunikationsbureau

Public relationsThought Leadership

International technology and consulting company Accenture works with a thought leadership platform for a number of executives to ensure greater visibility and support sales.

Codan: Online safety campaign went viral

CampaignsPublic relations

Insurance is not a high-interest topic for consumers, making it challenging for insurance companies to remain relevant. To address this issue, Codan took a new approach and focused on a topic that already concerns Danes: online safety.

Codan: Campaign to increase the use of reflectors among young people

CampaignsPublic relations

Codan and Børneulykkesfonden conduct an annual survey on Danes' use of reflectors. The results consistently show that young people aged 15-34 have the lowest usage rates. The campaign - #blivset – was to increase the use of reflectors among young people.

Get more muscle on LinkedIn

RelationsPeople Kommunikationsbureau

by Kristoffer Kej

Public relationsThought Leadership

Is your management team making the most of LinkedIn? A workshop can take the management team into the engine room and show them why the medium is important, how each manager can be successful and how to achieve their goals.

Launch of educational platform for quantum physics

Public relations

CP3-Origins at the University of Southern Denmark were to launch a major new project, KvanteKarina, a virtual YouTube star and a new educational portal to get more children and young people interested in quantum physics.

Raising awareness through expert co-creation

Public relations

Collaboration with a renowned photographer raised awareness of Samsung's new phone in the target audience.

Development of employer brand for the Danish Security and Intelligence Service

Employer branding projekt

Employer Branding

Naviair: Development of employer brand

Employer Branding

Like many other companies, Naviair faced the challenge of recruiting technical specialists in a tight labour market. At the same time, they also needed to attract graduates to the air traffic controller programme to have enough air traffic controllers to handle the airspace over Denmark in the future. They felt that there was a lack of a unified and unifying narrative about Naviair as a workplace.

Alfa Laval: Developing a new core story

Corporate BrandingEmployer BrandingESG

Alfa Laval is a global industrial company headquartered in Lund, Sweden, with more than 20,000 employees worldwide. The company was experiencing rapid growth and was meeting new customers and partners who were not already familiar with the company or its products and solutions. This growth also created a need for a stronger employer brand to attract and retain employees. Therefore, Alfa Laval wanted to develop a new core story.

Workshop: Strengthen your brand through LinkedIn profile management

RelationsPeople Kommunikationsbureau

by Kristoffer Kej

Employer BrandingTraining & workshops

Are your managers making the most of LinkedIn? We take the management team through a hands-on workshop and show in two to three hours how LinkedIn can add value to your organization, how individual managers can differentiate and position themselves, and how LinkedIn can support sales, branding, and recruiting.

Employer brand development to strengthen recruitment

Employer Branding

After Evida moved its headquarters from Copenhagen to Viborg, the recruitment of specialists became a challenge. RelationsPeople developed an employer brand, including a strategy and core narrative to tackle this challenge.