Samsung: Nordisk thought leadership program for verdens største elektronikproducent

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Kristoffer Kej

Director, Partner
+45 22 65 52 56
kristoffer@relationspeople.dk

RelationsPeople has developed a thought leadership program - Samsung Brand Voices - to strengthen Samsung's brand as a pioneer in future technology in the Nordic countries.

RelationsPeople has developed a thought leadership program for the world’s largest electronics manufacturer Samsung in Sweden, Norway, Finland and Denmark. The goal was to ensure greater brand positioning of Samsung as a pioneer in the development of future technology.

The program was named Samsung Brand Voices. Brand Voices contains Nordic corporate messages that are adapted to the individual countries and focus areas of local spokespersons in each country. RelationsPeople developed the concept and message platform and trained the relevant Nordic spokespersons to deliver the messages in media and on their own LinkedIn profiles.

The program has been in use since 2021, and in Denmark alone, it has led to countless interviews, regular columns in key media, a larger presence on LinkedIn and invitations to attend various tech conferences for Claus Holm, Country Manager for Samsung in Denmark.

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