Museerne Helsingør

Elsinore Municipality: Stakeholder analysis qualifies strategic decision in municipality

Kristian1
Kristian Eiberg

Managing Director, Partner
+45 22 65 52 51
kristian@relationspeople.dk

The Culture and Tourism Committee in Elsinore Municipality had to decide how the municipal museums could best support the municipality's Vision 2030 and tourism policy.

The tourism efforts in the municipality were already supported by a strong cultural life, but the Culture and Tourism Committee was aware that the potential was even greater. One of several prerequisites for realizing this potential was to create greater coherence in cultural life with an overall narrative about the municipal museums that could differentiate them from other museums.

RelationsPeople was retained to develop an inspirational presentation for the Culture and Tourism Committee on the future of the communal museums. As part of this work, RelationsPeople conducted interviews with key stakeholders in the municipality with importance for the development of the museums. In addition, RelationsPeople found inspiration through desk research of other municipalities’ solutions to create a unifying narrative about municipal museums.

Kristian EibergCases
Article
Top management communication: The challenging relationship with the foreign CEO
RelationsPeople Public Affairs
by Kristian Eiberg
Leadership Communication
When a new CEO arrives, the communications director is thrown back to square one in his or her positioning journey. If he's coming from outside, he's starting from scratch. And if he's not Danish, the start will be particularly challenging.
Article
Don’t underestimate peer management
RelationsPeople Kommunikationsbureau
by Kristian Eiberg
Leadership Communication
The new head of communications has reason to be excited. Exciting challenges lie ahead, either in the same organization or somewhere completely new. But there's a real danger that you won't make the cut. If you're quickly build an internal network in the new place, you're more likely to succeed.
Article
How to improve the quality of a town hall meeting
RelationsPeople Kommunikationsbureau
by Laura Olaf Nielsen
Internal CommunicationLeadership Communication
A meeting for all employees - a town hall meeting - plays a central role in internal communications in most large organizations. Senior management uses the meeting to update employees on the company strategy, organizational changes, and other events that affect most employees. But when is a town hall meeting a good meeting?
Article
A communications manager controls 4% of what the organization talks about
RelationsPeople Kommunikationsbureau
by Anita Østergaard Sørensen
Internal CommunicationLeadership Communication
In the hallways, in the parking lot, in the cafeteria, and at the desks. Internal communication takes place everywhere in an organization. That's why town hall meetings constitute the perfect opportunity to influence what managers and employees talk about, how the company is perceived, and ultimately, how it performs. We spoke to our Associate Partner and Senior Advisor, Anders Monrad Rendtorff, about why town halls are such an important and challenging communication discipline.
Case
Development of employer brand for the Danish Security and Intelligence Service
Employer branding projekt
Employer Branding
Case
BASF: Thought leadership opens doors to key audiences
Thought leadership
Thought Leadership
The world's largest chemical company doesn't need to be known to the general public, but instead focuses on a few selected target groups. A strategically founded thought leadership effort provides knowledge and dialogue with key target groups.
Article
Top management communication: The challenging relationship with the foreign CEO
RelationsPeople Public Affairs
by Kristian Eiberg
Leadership Communication
When a new CEO arrives, the communications director is thrown back to square one in his or her positioning journey. If he's coming from outside, he's starting from scratch. And if he's not Danish, the start will be particularly challenging.
Article
Don’t underestimate peer management
RelationsPeople Kommunikationsbureau
by Kristian Eiberg
Leadership Communication
The new head of communications has reason to be excited. Exciting challenges lie ahead, either in the same organization or somewhere completely new. But there's a real danger that you won't make the cut. If you're quickly build an internal network in the new place, you're more likely to succeed.
Article
How to improve the quality of a town hall meeting
RelationsPeople Kommunikationsbureau
by Laura Olaf Nielsen
Internal CommunicationLeadership Communication
A meeting for all employees - a town hall meeting - plays a central role in internal communications in most large organizations. Senior management uses the meeting to update employees on the company strategy, organizational changes, and other events that affect most employees. But when is a town hall meeting a good meeting?
Article
A communications manager controls 4% of what the organization talks about
RelationsPeople Kommunikationsbureau
by Anita Østergaard Sørensen
Internal CommunicationLeadership Communication
In the hallways, in the parking lot, in the cafeteria, and at the desks. Internal communication takes place everywhere in an organization. That's why town hall meetings constitute the perfect opportunity to influence what managers and employees talk about, how the company is perceived, and ultimately, how it performs. We spoke to our Associate Partner and Senior Advisor, Anders Monrad Rendtorff, about why town halls are such an important and challenging communication discipline.
Case
Development of employer brand for the Danish Security and Intelligence Service
Employer branding projekt
Employer Branding
Case
BASF: Thought leadership opens doors to key audiences
Thought leadership
Thought Leadership
The world's largest chemical company doesn't need to be known to the general public, but instead focuses on a few selected target groups. A strategically founded thought leadership effort provides knowledge and dialogue with key target groups.
Case
Samsung: Media training of spokespersons
Medietræning i Samsung
Medietræning
Media training of Samsung spokespersons to communicate technical messages in a simple way to the average Danish consumer.
Case
BASF: Media training helps world’s largest chemical company convey complex messages.
Budskaber
MedietræningThought Leadership
No matter how experienced a leader or spokesperson you are, it takes practice and a lot of training to be able to deliver messages at eye level to a journalist. The world's largest chemical company knows this, which is why their spokespersons receive ongoing media training.
Case
Alfa Laval: Developing a new core story
Corporate BrandingEmployer BrandingESG
Alfa Laval is a global industrial company headquartered in Lund, Sweden, with more than 20,000 employees worldwide. The company was experiencing rapid growth and was meeting new customers and partners who were not already familiar with the company or its products and solutions. This growth also created a need for a stronger employer brand to attract and retain employees. Therefore, Alfa Laval wanted to develop a new core story.
Case
Positioning international company through social media
Corporate BrandingESG
BASF, the world's largest chemical company, wanted to strengthen its position in the Nordics with decision makers, business partners, potential candidates, and employees.
Case
Launch of a more sustainable coffee experience
ESGPublic relationsThought Leadership
Nespresso wanted to facilitate recycling of used coffee capsules from consumers on the Danish market. However, Danish legislation did not permit such recycling.
Case
Development of employer brand for the Danish Security and Intelligence Service
Employer branding projekt
Employer Branding
Case
Naviair: Development of employer brand
Employer Branding
Like many other companies, Naviair faced the challenge of recruiting technical specialists in a tight labour market. At the same time, they also needed to attract graduates to the air traffic controller programme to have enough air traffic controllers to handle the airspace over Denmark in the future. They felt that there was a lack of a unified and unifying narrative about Naviair as a workplace.
Case
CONCITO: Media training in sustainable messaging
ESGMedietræning
CONCITO is Denmark's green policy institute. Representatives from the think tank regularly present new reports to the media and at conferences, and they are regularly asked to comment on various climate-related topics.
Workshop
Workshop: Strengthen your brand through LinkedIn profile management
RelationsPeople Kommunikationsbureau
by Kristoffer Kej
Employer BrandingTraining & workshops
Are your managers making the most of LinkedIn? We take the management team through a hands-on workshop and show in two to three hours how LinkedIn can add value to your organization, how individual managers can differentiate and position themselves, and how LinkedIn can support sales, branding, and recruiting.
Case
Positioning international company through social media
Corporate BrandingESG
BASF, the world's largest chemical company, wanted to strengthen its position in the Nordics with decision makers, business partners, potential candidates, and employees.
Case
Nordic communications function for international company
BASF
Communications StrategyCorporate Branding
BASF, the world's largest chemical company, wanted to raise the visibility of its many knowledge-intensive businesses in the Nordics, where it also faced challenges in communicating its sustainability agenda.
Case
CONCITO: Media training in sustainable messaging
ESGMedietræning
CONCITO is Denmark's green policy institute. Representatives from the think tank regularly present new reports to the media and at conferences, and they are regularly asked to comment on various climate-related topics.
Case
Alfa Laval: Developing a new core story
Corporate BrandingEmployer BrandingESG
Alfa Laval is a global industrial company headquartered in Lund, Sweden, with more than 20,000 employees worldwide. The company was experiencing rapid growth and was meeting new customers and partners who were not already familiar with the company or its products and solutions. This growth also created a need for a stronger employer brand to attract and retain employees. Therefore, Alfa Laval wanted to develop a new core story.
Case
Nordic communications function for international company
BASF
Communications StrategyCorporate Branding
BASF, the world's largest chemical company, wanted to raise the visibility of its many knowledge-intensive businesses in the Nordics, where it also faced challenges in communicating its sustainability agenda.
Case
Social media strategy and concept
RelationsPeople Kommunikationsbureau
Corporate Branding
Nivaagaards Malerisamling wanted to increase its visibility through social media.
Case
Development of updated profile
Corporate Branding
The Municipality of Helsingør wanted more coherence in cultural life in order to boost tourism in the city, and RelationsPeople developed a concept for Museerne Helsingør.
Case
Developing vision, mission, and values
Communications StrategyCorporate Branding
Visitors has increased in recent years at the museum of Nivaagaard and in order to strengthen future development of the museum, the museum wanted a stronger vision, which RelationsPeople helped develop.
Case
Alfa Laval: Developing a new core story
Corporate BrandingEmployer BrandingESG
Alfa Laval is a global industrial company headquartered in Lund, Sweden, with more than 20,000 employees worldwide. The company was experiencing rapid growth and was meeting new customers and partners who were not already familiar with the company or its products and solutions. This growth also created a need for a stronger employer brand to attract and retain employees. Therefore, Alfa Laval wanted to develop a new core story.
Case
Positioning international company through social media
Corporate BrandingESG
BASF, the world's largest chemical company, wanted to strengthen its position in the Nordics with decision makers, business partners, potential candidates, and employees.
Case
Social media strategy and concept
RelationsPeople Kommunikationsbureau
Corporate Branding
Nivaagaards Malerisamling wanted to increase its visibility through social media.
Case
Virtual launch of corporate strategy for 140 leaders
Communications StrategyLeadership Communication
TV 2 Denmark had developed a new corporate strategy and needed to launch it to all managers and employees. COVID-19 resulted in the launch taking place virtually.
Case
Targeted campaign to improve coverage in lifestyle media
Communications StrategyPublic relations
Samsung wanted to increase its presence in lifestyle media.
Case
Development of a Nordic communication strategy
Communications Strategy
A service company with operations in Denmark, Norway, Sweden, and Finland wanted to develop its first Nordic communications strategy.
Case
Accenture: thought leadership platform for their leaders
RelationsPeople Kommunikationsbureau
Public relationsThought Leadership
International technology and consulting company Accenture works with a thought leadership platform for a number of executives to ensure greater visibility and support sales.
Case
Codan: Online safety campaign went viral
CampaignsPublic relations
Insurance is not a high-interest topic for consumers, making it challenging for insurance companies to remain relevant. To address this issue, Codan took a new approach and focused on a topic that already concerns Danes: online safety.
Case
Codan: Campaign to increase the use of reflectors among young people
CampaignsPublic relations
Codan and Børneulykkesfonden conduct an annual survey on Danes' use of reflectors. The results consistently show that young people aged 15-34 have the lowest usage rates. The campaign - #blivset – was to increase the use of reflectors among young people.
Uncategorized
Get more muscle on LinkedIn
RelationsPeople Kommunikationsbureau
by Kristoffer Kej
Public relationsThought Leadership
Is your management team making the most of LinkedIn? A workshop can take the management team into the engine room and show them why the medium is important, how each manager can be successful and how to achieve their goals.
Case
Raising awareness through expert co-creation
Public relations
Collaboration with a renowned photographer raised awareness of Samsung's new phone in the target audience.
Case
PR strategy and execution for a good cause
Public relations
Every year, DR and the 12 largest NGOs join forces to raise money for projects in third world countries during Danmarks Indsamling. The big fundraising show takes place on the first Saturday in February on DR1, but it is preceded by many months of fundraising activities.
Article
Top management communication: The challenging relationship with the foreign CEO
RelationsPeople Public Affairs
by Kristian Eiberg
Leadership Communication
When a new CEO arrives, the communications director is thrown back to square one in his or her positioning journey. If he's coming from outside, he's starting from scratch. And if he's not Danish, the start will be particularly challenging.
Article
Don’t underestimate peer management
RelationsPeople Kommunikationsbureau
by Kristian Eiberg
Leadership Communication
The new head of communications has reason to be excited. Exciting challenges lie ahead, either in the same organization or somewhere completely new. But there's a real danger that you won't make the cut. If you're quickly build an internal network in the new place, you're more likely to succeed.
Article
How to improve the quality of a town hall meeting
RelationsPeople Kommunikationsbureau
by Laura Olaf Nielsen
Internal CommunicationLeadership Communication
A meeting for all employees - a town hall meeting - plays a central role in internal communications in most large organizations. Senior management uses the meeting to update employees on the company strategy, organizational changes, and other events that affect most employees. But when is a town hall meeting a good meeting?
Article
A communications manager controls 4% of what the organization talks about
RelationsPeople Kommunikationsbureau
by Anita Østergaard Sørensen
Internal CommunicationLeadership Communication
In the hallways, in the parking lot, in the cafeteria, and at the desks. Internal communication takes place everywhere in an organization. That's why town hall meetings constitute the perfect opportunity to influence what managers and employees talk about, how the company is perceived, and ultimately, how it performs. We spoke to our Associate Partner and Senior Advisor, Anders Monrad Rendtorff, about why town halls are such an important and challenging communication discipline.
Case
Superligaen A/S: Annual audience survey
RelationsPeople Kommunikationsbureau
Training & workshops
In 2011, the Superliga faced the challenge of declining attendance figures and were interested in a communication effort that could attract more spectators to Danish football stadiums.
Uncategorized
Media Training
RelationsPeople Kommunikationsbureau
Training & workshops
Practice makes perfect
Article
Top management communication: The challenging relationship with the foreign CEO
RelationsPeople Public Affairs
by Kristian Eiberg
Leadership Communication
When a new CEO arrives, the communications director is thrown back to square one in his or her positioning journey. If he's coming from outside, he's starting from scratch. And if he's not Danish, the start will be particularly challenging.
Article
Don’t underestimate peer management
RelationsPeople Kommunikationsbureau
by Kristian Eiberg
Leadership Communication
The new head of communications has reason to be excited. Exciting challenges lie ahead, either in the same organization or somewhere completely new. But there's a real danger that you won't make the cut. If you're quickly build an internal network in the new place, you're more likely to succeed.
Article
How to improve the quality of a town hall meeting
RelationsPeople Kommunikationsbureau
by Laura Olaf Nielsen
Internal CommunicationLeadership Communication
A meeting for all employees - a town hall meeting - plays a central role in internal communications in most large organizations. Senior management uses the meeting to update employees on the company strategy, organizational changes, and other events that affect most employees. But when is a town hall meeting a good meeting?
Article
A communications manager controls 4% of what the organization talks about
RelationsPeople Kommunikationsbureau
by Anita Østergaard Sørensen
Internal CommunicationLeadership Communication
In the hallways, in the parking lot, in the cafeteria, and at the desks. Internal communication takes place everywhere in an organization. That's why town hall meetings constitute the perfect opportunity to influence what managers and employees talk about, how the company is perceived, and ultimately, how it performs. We spoke to our Associate Partner and Senior Advisor, Anders Monrad Rendtorff, about why town halls are such an important and challenging communication discipline.
Case
Superligaen A/S: Annual audience survey
RelationsPeople Kommunikationsbureau
Training & workshops
In 2011, the Superliga faced the challenge of declining attendance figures and were interested in a communication effort that could attract more spectators to Danish football stadiums.
Uncategorized
Media Training
RelationsPeople Kommunikationsbureau
Training & workshops
Practice makes perfect
Case
Alfa Laval: Developing a new core story
Corporate BrandingEmployer BrandingESG
Alfa Laval is a global industrial company headquartered in Lund, Sweden, with more than 20,000 employees worldwide. The company was experiencing rapid growth and was meeting new customers and partners who were not already familiar with the company or its products and solutions. This growth also created a need for a stronger employer brand to attract and retain employees. Therefore, Alfa Laval wanted to develop a new core story.
Case
Positioning international company through social media
Corporate BrandingESG
BASF, the world's largest chemical company, wanted to strengthen its position in the Nordics with decision makers, business partners, potential candidates, and employees.
Case
Nordic communications function for international company
BASF
Communications StrategyCorporate Branding
BASF, the world's largest chemical company, wanted to raise the visibility of its many knowledge-intensive businesses in the Nordics, where it also faced challenges in communicating its sustainability agenda.
Case
Development of updated profile
Corporate Branding
The Municipality of Helsingør wanted more coherence in cultural life in order to boost tourism in the city, and RelationsPeople developed a concept for Museerne Helsingør.
Case
Developing vision, mission, and values
Communications StrategyCorporate Branding
Visitors has increased in recent years at the museum of Nivaagaard and in order to strengthen future development of the museum, the museum wanted a stronger vision, which RelationsPeople helped develop.
Case
Building thought leadership in tech
RelationsPeople Kommunikationsbureau
Corporate BrandingThought Leadership
American IT company Aruba wanted to position itself in the Danish market and RelationsPeople translated complex, internationally oriented material into local content, resulting in a thought leadership approach.