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Media training with a focus on the sharp message

Practice makes perfect

Skilled spokespeople can be critical in building a strong reputation or thought leadership position, and good media training can make a difference. Our consulting and training always starts with the core message that the company or organization wants to convey. We tailor our media training to the current situation of each company and/or individual spokesperson.

Below are examples of types of training

UncategorizedTraining & workshops

Preparation for a specific event

En masse mennesker samlet der lytter

Preparation for a specific event

The purpose of this training is to prepare the speaker for a specific upcoming communication situation, such as an interview, presentation, or conference. The training will be based on the specific material to be communicated and, depending on the communication situation, the training may include video recording or simulation of questions that a journalist would ask. There will also be a focus on body language, rhetorical devices and message sharpening.

The number of training sessions depends on the need and the time before the actual communication situation. We all know that time can be short, so the training can be completed in a short time frame.

  • Format: Concrete review of material
  • As a starting point, the time frame for the training will be 1-2 hours. Longer sessions can be arranged.
  • Language: Danish or English
  • Location: On your premises or off-site

Interested in media training? Contact Kristoffer Kej by phone +45 22 65 52 56 56 or by e-mail kristoffer@relationspeople.dk.

En masse mennesker samlet der lytter

Media literacy for the untrained

Mennesker der står med deres telefoner

Media literacy for the untrained

This training is particularly relevant for those who are inexperienced in working with the media and need to build a basic understanding of the media, or for those who are familiar with working with the media but need to sharpen their cooperation with the media.

The purpose of the training is to gain basic knowledge of news criteria, media rules of the game, and the precautions, opportunities and pitfalls of working with the press.

The training will be a combination of theoretical and practical case-based review and discussion, preferably based on specific tasks or challenges that are relevant to you.

  • Format: Theoretical and practical review
  • Timeframe: 2-4 hours of review and discussion. Additional sessions can be arranged as needed.
  • Participants: From 1-10 people
  • Language: Danish or English
  • Location: On-site or off-site

Interested in media training? Contact Kristoffer Kej by phone +45 22 65 52 56 56 or by e-mail kristoffer@relationspeople.dk.

Mennesker der står med deres telefoner

Message training and development

En taleboble af papir

Message training and development

Our message training is designed to help you deliver clear, concise and important messages that resonate with your audience. This could be messages to be delivered to a journalist, a group of employees, or as part of a presentation or conference.

The training is based on existing material or messages at the idea level. In other words, the training can take place at the beginning or during the development of the communication.

The training will be a combination of theoretical and practical review.

  • Format: Workshop
  • Time frame: 2-4 hours of review. Additional workshops can be arranged as needed.
  • Participants: From 1-4 people
  • Language: Danish or English
  • Location: On-site or off-site

Are you interested? Contact Kristoffer Kej on phone +45 22 65 52 56 56 or e-mail kristoffer@relationspeople.dk

En taleboble af papir

Interview Training for Speakers

En tom stol står midt i et mørkt rum

Interview Training for Speakers

Whether you’ve been interviewed many times or this is your first time, you’ll get the best results if you’re prepared and have practiced delivering your message. The purpose of our interview training is to give you an overview of the upcoming interview situation and to help you sharpen your messages and appearance, which will help you and give you peace of mind.

The training will include message training, the ability to bridge from questions to your own messages, training to avoid pitfalls, and demonstrating good body language.

The training will be adapted to the interview situation and can, for example, mimic a TV interview with camera and video footage, or be adapted to the framework of a radio interview, telephone interview, etc. There will also be an emphasis on evaluation, learning and development.

  • Format: Hands-on workshop
  • Time frame: 2-3 hours per participant. Additional workshops can be arranged as needed.
  • Participants: Maximum of 3-4 participants in an 8-hour day
  • Language: Danish or English
  • Location: On-site or off-site

Are you interested? Contact Kristoffer Kej on phone +45 22 65 52 56 56 or e-mail kristoffer@relationspeople.dk

En tom stol står midt i et mørkt rum
RelationsPeople Kommunikationsbureau

Workshop: Get more muscle on LinkedIn

kej1
Kristoffer Kej

Director, Partner
+45 22 65 52 56
kristoffer@relationspeople.dk

Is your management team making the most of LinkedIn? A workshop can take the management team into the engine room and show them why the medium is important, how each manager can be successful and how to achieve their goals.

There are 546 million users on LinkedIn worldwide, of which approximately two million are in Denmark. 14 percent of Danish users, approximately 280,000, are on LinkedIn daily, while 53 percent are on LinkedIn weekly.

LinkedIn is the world’s largest professional network and a land of opportunity if you work in a company or organization that wants to stand out and be seen and heard. There is great potential to boost sales, branding and recruiting, but it requires management to maintain an appropriate level of activity and be relevant to their target audiences. And that doesn’t happen without legwork.

What kind of content will LinkedIn and your followers respond to? When and how often should they post, share, comment, and respond? What topics and content types can each manager position themselves with? And how do you best use mentions, hashtags, groups, and sponsored content? These are just some of the questions we can answer during a workshop that is typically built around the following points

  • Purpose and strategy
  • Practical advice on how to get noticed on LinkedIn
  • Hands-on training
  • Tips for the good post

Write to Kristoffer Kej at kristoffer@relationspeople.dk if you are interested in hearing more about our LinkedIn workshop.

Kristoffer KejUncategorizedPublic relationsThought Leadership
Case
BASF: Thought leadership opens doors to key audiences
Thought leadership
Thought Leadership
The world's largest chemical company doesn't need to be known to the general public, but instead focuses on a few selected target groups. A strategically founded thought leadership effort provides knowledge and dialogue with key target groups.
Case
Samsung: Nordic thought leadership program for the world’s largest electronics manufacturer
Thought Leadership Program Samsung Brand Voices
Thought Leadership
RelationsPeople has developed a thought leadership program - Samsung Brand Voices - to strengthen Samsung's brand as a pioneer in future technology in the Nordic countries.
Case
BASF: Media training helps world’s largest chemical company convey complex messages.
Budskaber
MedietræningThought Leadership
No matter how experienced a leader or spokesperson you are, it takes practice and a lot of training to be able to deliver messages at eye level to a journalist. The world's largest chemical company knows this, which is why their spokespersons receive ongoing media training.
Case
Accenture: thought leadership platform for their leaders
RelationsPeople Kommunikationsbureau
Public relationsThought Leadership
International technology and consulting company Accenture works with a thought leadership platform for a number of executives to ensure greater visibility and support sales.
Case
Codan: Online safety campaign went viral
CampaignsPublic relations
Insurance is not a high-interest topic for consumers, making it challenging for insurance companies to remain relevant. To address this issue, Codan took a new approach and focused on a topic that already concerns Danes: online safety.
Case
Codan: Campaign to increase the use of reflectors among young people
CampaignsPublic relations
Codan and Børneulykkesfonden conduct an annual survey on Danes' use of reflectors. The results consistently show that young people aged 15-34 have the lowest usage rates. The campaign - #blivset – was to increase the use of reflectors among young people.

RelationsPeople

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DK 1606 København V

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