Changes in a global organisation

An international company had a popular global training program for its marketing professionals.

Senior managers had decided to make some changes to the program, and they were worried that the marketing professionals would perceive the changes negatively.

Together with Scandinavian Design Group, RelationsPeople counselled the client on how to communicate that the changes would in fact be value-adding for the marketing professionals rather than the opposite.

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Kristoffer Kej

Director, Partner
+45 22 65 52 56