Introduction to the Danish market

The London based architects Upton-Hansen Architects wanted to enter the Danish market.

To million square meter high-rises globally; that is the result of Upton-Hansen Architects' work in the six years the practice has existed. On average the company is working on the design and construction of ten high-rises around the globe - high-rises are their expertise.

Upton-Hansen Architects turned to RelationsPeople when they wanted to enter the Scandinavian market where high-rises are getting more popular. RelationsPeople helped the architects build a presence in the Danish media and developed a digital strategy for the launch. Among other things this included content development and content plans, primarily using LinkedIn and a news letter where the potential for the company was considered greatest.

The result is that Upton-Hansen Architects are no longer an unknown company when participating in architectural pitches and cooperations. In other words the ground is prepared for coming cooperations in Scandinavia.

Would you like to know more about this case?

Sofie Desmareth Riemann

Advisor, partner
+45 22 65 51 34