Launch of a more sustainable coffee experience
Nespresso wanted to facilitate recycling of used coffee capsules from consumers on the Danish market. However, Danish legislation did not permit such recycling.
Once the legislation was changed, RelationsPeople collaborated with Nespresso on launching a recycling system in Denmark and to promote this system towards politicians, media and consumers.
Part of the solution entailed a consumer-oriented film and an opening event attended by the Minister for the Environment.