Positioning Copenhagen’s most attractive city district

The development company Carlsberg Byen had just been established, and it needed to communicate in order to position itself as Copenhagen's most attractive district.

There are many urban development projects in Copenhagen, and in order to differentiate one city district from others, a strong brand is required.

Together with Punktum Design, RelationsPeople developed a corporate branding platform and a graphic identity for Carlsberg Byen based on its many historical qualities.

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Kristian Eiberg

Managing director, Partner
+45 22 65 52 51