Stakeholder analysis and contingency plan for public project
An international company had won a contract to deliver a large project to the public sector.
The company assessed that there was a severe risk that the project, due to its complexity, could go wrong and potentially damage the company’s reputation in Denmark as well as internationally.
For four years, RelationsPeople continuously worked with the company’s offices in Brussels and its Danish subsidiary. The purpose was to understand the views of Danish politicians and other stakeholders on the project and the company. Moreover, RelationsPeople built and maintained a communication contingency plan including various scenarios.