Corporate branding:
Build a brand platform,
that differentiates and ensures consistency

We help clients develop a brand platform that contains a common narrative and the expression that should impact everything the organisation does – from the website to internal meetings with employees. The brand platform is an umbrella for all communication, and it provides the answer to who you are as an organisation and what you stand for. That's why the brand platform is one of the most basic tools in your toolbox when building your position.

How we work with corporate branding

Although we have developed a fixed approach and structure for how we develop a brand platform together with the customer over many years, two organisations are never the same, which is why we always tailor the process.

We typically start with an analysis where we gather knowledge from relevant stakeholders internally and externally. Then we enter the development phase, which will often include workshops with the organisation to ensure the right involvement. Finally, we conclude with the presentation of the brand platform to the organisation and subsequent final adaptation.

The brand platform always contains messages and core narrative and can be combined with CVI (Corporate Visual Identity), tone of voice, image bank, brand manuals etc. For the visual and graphic part, we work with skilled creatives partners – or with the client’s existing advertising or design agency.