Handling
of new
legislation
The Danish Government wanted to adjust legislation in a particular area to better fit European legislation, which was less strict.
A Danish production company expected that the adjustment would entail increased competition on the Danish market from several foreign companies.
RelationsPeople cooperated with the production company on producing and conveying knowledge on the negative effects of the proposed adjustment to Danish politicians. Moreover, RelationsPeople assisted in establishing alliances with other stakeholders.
Case
Public relations
Event for new product portfolio launch
For the launch of the latest products on mobile and audio, Samsung wanted to build closer relationships with Danish lifestyle media and focus on the products' design and possibilities for creativity.
Case
Public relations
Nordic lead agency for major product launch
RelationsPeople was selected by Samsung to be the Nordic lead agency for a major product launch.
Case
CampaignsCorporate Branding
Communicating complex technology with a global brand
The South Korean tech giant, Samsung Electronics, wanted to spread awareness of NFT technology in Denmark. RelationsPeople took up the challenge and converted a complex technology into an understandable conversation topic using multiple communication disciplines.
Case
Thought Leadership
A stronger position among business customers through thought leadership
Købstædernes Forsikring wanted to position themselves as a key player in cyber insurance for an important customer segment of smaller Danish companies. Based on our own analyses, an event, and the current debate, we created several opportunities to communicate to both existing and potential customers.
Case
Development course for communication advisers
RelationsPeople created a training program for consultants at the Faculty of Health and Medical Sciences at the University of Copenhagen in order to promote and strengthen a modern mindset and stronger advising competencies.
Case
Corporate Branding
Positioning Copenhagen’s most attractive city district
The development company Carlsberg Byen had just been established, and it needed to communicate in order to position itself as Copenhagen's most attractive district.
