Public Affairs

Shape the agenda and
build your political position

For mere info, kontakt:

Anna Rørbæk

Senior Advisor, Partner
+45 26 21 03 26
anna@relationspeople.dk

Public affairs today is more closely aligned with strategic communications than with traditional lobbying. It is a discipline centred on taking a structured and strategic approach to positioning, prioritisation and influence within a broader societal context.

Working methodically with public affairs begins with analysis rather than access to the right people.

It is about systematically mapping decision-making processes, stakeholders and policy agendas, understanding timing, and identifying where meaningful influence can be achieved. It also means making clear strategic priorities: Which issues matter most? Which messages are credible and compelling? And which stakeholders should be engaged – and when?

Our methodology is built around three phases. We can either lead the entire process or support selected elements, depending on your needs.

1. Explore

We begin with a thorough assessment of your situation. Together, we identify your objectives, operating environment and decision-making landscape to determine where your efforts will have the greatest impact.

In this phase, we typically work with:

Defining objectives, ambitions and success criteria
Analysing political agendas and decision-making processes
Mapping and prioritising stakeholders
Identifying barriers, opportunities and risks

2. Develop

Based on the analysis, we define your strategic position. We develop a compelling narrative that clearly communicates your perspective and demonstrates your relevance within the current policy agenda.

In this phase, we typically work with:

Strategic positioning and narrative development
Developing key messages supported by evidence
Prioritising target audiences and decision-making arenas

3. Activate

We bring your strategic position to life through focused and systematic engagement. Building on the agreed direction, we translate analysis and strategic priorities into concrete action.

In this phase, we typically work with:

Targeted engagement with policymakers and key opinion leaders
Preparing position papers and policy briefings
Strategic visibility and advocacy initiatives
Building and activating relevant alliances
Ongoing monitoring and strategic adaptation

Our three-phase methodology takes you from insight to action – and from positioning to influence.

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