Samsung: Media training of spokespersons

In connection with global product launches, conferences and campaigns, Samsung spokespersons are media trained in corporate messaging. An ongoing focus on message and media training ensures strong media appearances and confident spokespeople who know how to deliver their messages to a journalist.

Often the focus is on communicating complex material and technical knowledge in a simple and understandable way so that the average Danish consumer can gain a better understanding of new technology. Depending on the area of expertise, this can either be training on specific product messages within different product categories or larger themes such as artificial intelligence, sustainability, and safety.

RelationsPeople has conducted both small and large media trainings for one to several people at a time – both in real-life setups with cameras, lights and microphones and in more intimate counseling set-ups where we geek out on specific message formulation and presentation techniques.