Accenture: thought leadership platform for their leaders

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Sofie Desmareth Riemann

Director, Partner
+45 22 65 51 34
sofie@relationspeople.dk

International technology and consulting company Accenture works with a thought leadership platform for a number of executives to ensure greater visibility and support sales.

We collaborated with Accenture to create a platform for selected spokespersons in key business areas, to enhance their positioning in the Danish market and strengthen sales.

The platform has three strategic themes for each leader that support the business strategy and have a personal touch according to the individual leader.

Activation plans were developed for each manager’s target group across relevant channels, such as presentations at conferences, selected media, and participation in strategic networks.

Several spokespersons have achieved regular columns in relevant media outlets such as Finanswatch, Finans, Computerworld, Itwatch, and Markedsføring. This provides a starting point for relevant communication with the target audience in other channels, including LinkedIn. LinkedIn is increasingly important for dialogue with managers’ most important stakeholders.

The platform has given leaders a clearer voice within their business areas, and they are experiencing more enquiries from both customers and business partners.

Sofie Desmareth Riemann Cases Public relations Thought Leadership

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Insurance is not a high-interest topic for consumers, making it challenging for insurance companies to remain relevant. To address this issue, Codan took a new approach and focused on a topic that already concerns Danes: online safety.

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International technology and consulting company Accenture works with a thought leadership platform for a number of executives to ensure greater visibility and support sales.

Codan: Online safety campaign went viral

CampaignsPublic relations

Insurance is not a high-interest topic for consumers, making it challenging for insurance companies to remain relevant. To address this issue, Codan took a new approach and focused on a topic that already concerns Danes: online safety.

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Collaboration with a renowned photographer raised awareness of Samsung's new phone in the target audience.

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Public relationsThought Leadership

International technology and consulting company Accenture works with a thought leadership platform for a number of executives to ensure greater visibility and support sales.

Codan: Online safety campaign went viral

CampaignsPublic relations

Insurance is not a high-interest topic for consumers, making it challenging for insurance companies to remain relevant. To address this issue, Codan took a new approach and focused on a topic that already concerns Danes: online safety.

Codan: Campaign to increase the use of reflectors among young people

CampaignsPublic relations

Codan and Børneulykkesfonden conduct an annual survey on Danes' use of reflectors. The results consistently show that young people aged 15-34 have the lowest usage rates. The campaign - #blivset – was to increase the use of reflectors among young people.

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Every year, DR and the 12 largest NGOs join forces to raise money for projects in third world countries during Danmarks Indsamling. The big fundraising show takes place on the first Saturday in February on DR1, but it is preceded by many months of fundraising activities.

Accenture: thought leadership platform for their leaders

RelationsPeople Kommunikationsbureau

Public relationsThought Leadership

International technology and consulting company Accenture works with a thought leadership platform for a number of executives to ensure greater visibility and support sales.

Codan: Online safety campaign went viral

CampaignsPublic relations

Insurance is not a high-interest topic for consumers, making it challenging for insurance companies to remain relevant. To address this issue, Codan took a new approach and focused on a topic that already concerns Danes: online safety.

Codan: Campaign to increase the use of reflectors among young people

CampaignsPublic relations

Codan and Børneulykkesfonden conduct an annual survey on Danes' use of reflectors. The results consistently show that young people aged 15-34 have the lowest usage rates. The campaign - #blivset – was to increase the use of reflectors among young people.

Get more muscle on LinkedIn

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by Kristoffer Kej

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Is your management team making the most of LinkedIn? A workshop can take the management team into the engine room and show them why the medium is important, how each manager can be successful and how to achieve their goals.

Launch of educational platform for quantum physics

Public relations

CP3-Origins at the University of Southern Denmark were to launch a major new project, KvanteKarina, a virtual YouTube star and a new educational portal to get more children and young people interested in quantum physics.

Raising awareness through expert co-creation

Public relations

Collaboration with a renowned photographer raised awareness of Samsung's new phone in the target audience.

Accenture: thought leadership platform for their leaders

RelationsPeople Kommunikationsbureau

Public relationsThought Leadership

International technology and consulting company Accenture works with a thought leadership platform for a number of executives to ensure greater visibility and support sales.

Codan: Online safety campaign went viral

CampaignsPublic relations

Insurance is not a high-interest topic for consumers, making it challenging for insurance companies to remain relevant. To address this issue, Codan took a new approach and focused on a topic that already concerns Danes: online safety.

Codan: Campaign to increase the use of reflectors among young people

CampaignsPublic relations

Codan and Børneulykkesfonden conduct an annual survey on Danes' use of reflectors. The results consistently show that young people aged 15-34 have the lowest usage rates. The campaign - #blivset – was to increase the use of reflectors among young people.

Get more muscle on LinkedIn

RelationsPeople Kommunikationsbureau

by Kristoffer Kej

Public relationsThought Leadership

Is your management team making the most of LinkedIn? A workshop can take the management team into the engine room and show them why the medium is important, how each manager can be successful and how to achieve their goals.

Launch of educational platform for quantum physics

Public relations

CP3-Origins at the University of Southern Denmark were to launch a major new project, KvanteKarina, a virtual YouTube star and a new educational portal to get more children and young people interested in quantum physics.

Raising awareness through expert co-creation

Public relations

Collaboration with a renowned photographer raised awareness of Samsung's new phone in the target audience.

Accenture: thought leadership platform for their leaders

RelationsPeople Kommunikationsbureau

Public relationsThought Leadership

International technology and consulting company Accenture works with a thought leadership platform for a number of executives to ensure greater visibility and support sales.

Codan: Online safety campaign went viral

CampaignsPublic relations

Insurance is not a high-interest topic for consumers, making it challenging for insurance companies to remain relevant. To address this issue, Codan took a new approach and focused on a topic that already concerns Danes: online safety.

Codan: Campaign to increase the use of reflectors among young people

CampaignsPublic relations

Codan and Børneulykkesfonden conduct an annual survey on Danes' use of reflectors. The results consistently show that young people aged 15-34 have the lowest usage rates. The campaign - #blivset – was to increase the use of reflectors among young people.

Get more muscle on LinkedIn

RelationsPeople Kommunikationsbureau

by Kristoffer Kej

Public relationsThought Leadership

Is your management team making the most of LinkedIn? A workshop can take the management team into the engine room and show them why the medium is important, how each manager can be successful and how to achieve their goals.

Launch of educational platform for quantum physics

Public relations

CP3-Origins at the University of Southern Denmark were to launch a major new project, KvanteKarina, a virtual YouTube star and a new educational portal to get more children and young people interested in quantum physics.

Raising awareness through expert co-creation

Public relations

Collaboration with a renowned photographer raised awareness of Samsung's new phone in the target audience.

Accenture: thought leadership platform for their leaders

RelationsPeople Kommunikationsbureau

Public relationsThought Leadership

International technology and consulting company Accenture works with a thought leadership platform for a number of executives to ensure greater visibility and support sales.

Codan: Online safety campaign went viral

CampaignsPublic relations

Insurance is not a high-interest topic for consumers, making it challenging for insurance companies to remain relevant. To address this issue, Codan took a new approach and focused on a topic that already concerns Danes: online safety.

Codan: Campaign to increase the use of reflectors among young people

CampaignsPublic relations

Codan and Børneulykkesfonden conduct an annual survey on Danes' use of reflectors. The results consistently show that young people aged 15-34 have the lowest usage rates. The campaign - #blivset – was to increase the use of reflectors among young people.

Get more muscle on LinkedIn

RelationsPeople Kommunikationsbureau

by Kristoffer Kej

Public relationsThought Leadership

Is your management team making the most of LinkedIn? A workshop can take the management team into the engine room and show them why the medium is important, how each manager can be successful and how to achieve their goals.

Nordic communications function for international company

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Launch of educational platform for quantum physics

Public relations

CP3-Origins at the University of Southern Denmark were to launch a major new project, KvanteKarina, a virtual YouTube star and a new educational portal to get more children and young people interested in quantum physics.