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RelationsPeople

White paper
as political tool

Kristian Eiberg

Managing director, Partner
+45 22 65 52 51
kristian@relationspeople.dk

In 2011, the Danish Government introduced a proposal of a series of tax changes in the food industry to generate increased proceeds.

Multiple companies assessed that the new taxes would create unfair competition, and that the proposal would not be as beneficial to society as was being argued by the politicians in favor for the tax changes.

RelationsPeople composed a white paper for one of these companies which contained facts on one of the areas affected by the proposal. The white paper was used in the company’s public affairs work, and the tax changes were not implemented.

Kristian EibergCases
Case
Positioning Copenhagen’s most attractive city district
Corporate Branding
The development company Carlsberg Byen had just been established, and it needed to communicate in order to position itself as Copenhagen's most attractive district.
Case
Employer branding platform for multiple employee groups
Employer Branding
Nordic Sugar needed to attract talented specialists to their headquarters in Copenhagen as well as to their factories on Lolland and Falster.
Case
Communication strategy for Copenhagen’s new city district
Communication strategy
The development company behind Carlsberg Byen was about to revise its communication strategy and needed to know how several important stakeholders perceived the city district.
Case
Message platform for 50 markets
Communication strategy
ISS World Services wanted to communicate the high quality of its deliverables within one of its business areas in a more consistent way.
Case
Repositioning of consulting engineers
CampaignsCorporate Branding
The international consultative engineering company, Steensen Varming, was marking its 80th anniversary along with the fact that it had been 40 years since the company opened its office in Sydney to help build the Opera House.
Case
Insights into existing and potential customers
Nivaagaards Malerisamling contemplated how the museum could improve the customer experience and increase the number of visitors.

RelationsPeople
a part of PeopleGroup

Vester Farimagsgade 41
DK 1606 København V

info@relationspeople.dk

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