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Case
BASF: Thought leadership opens doors to key audiences
Thought LeadershipThe world's largest chemical company doesn't need to be known to the general public, but instead focuses on a few selected target groups. A strategically founded thought leadership effort provides knowledge and dialogue with key target groups.
Case
Samsung: Nordic thought leadership program for the world’s largest electronics manufacturer
Thought LeadershipRelationsPeople has developed a thought leadership program - Samsung Brand Voices - to strengthen Samsung's brand as a pioneer in future technology in the Nordic countries.
Case
Samsung: Media training of spokespersons
MedietræningMedia training of Samsung spokespersons to communicate technical messages in a simple way to the average Danish consumer.
Case
BASF: Media training helps world’s largest chemical company convey complex messages.
MedietræningThought LeadershipNo matter how experienced a leader or spokesperson you are, it takes practice and a lot of training to be able to deliver messages at eye level to a journalist. The world's largest chemical company knows this, which is why their spokespersons receive ongoing media training.
Case
Accenture: thought leadership platform for their leaders
Public relationsPublic relationsThought LeadershipInternational technology and consulting company Accenture works with a thought leadership platform for a number of executives to ensure greater visibility and support sales.
Case
Codan: Online safety campaign went viral
CampaignsPublic relationsInsurance is not a high-interest topic for consumers, making it challenging for insurance companies to remain relevant. To address this issue, Codan took a new approach and focused on a topic that already concerns Danes: online safety.