We improve reputations, win market share, and transform organisations

Good communication is based on understanding the market, the case, competitors, customers, and other stakeholders. By being curious and asking the right questions, we can work together to design communications that make a difference. We are adept at both the qualitative analysis, which provides deep insights, and the quantitative analysis, which provides certainty that the communication effort rests on a solid foundation.

Employer branding is about giving a good and accurate impression of your company as a workplace, and a strong employer brand can help you attract and retain the right employees. For more than 15 years, we have developed employer brands for a number of Danish and international companies and organisations, so we know how to get the best results.

Change in organisations is often challenging because it requires both employees and managers to change their behaviour and perhaps acquire new skills. Good communication is an essential part of a good change process, but we know from experience that it must be done in interaction with management and, not least, in an inclusive process. We therefore always approach the task with humility and a holistic approach.

Consumers today trust people more than brands. Influencer marketing is therefore a useful tool that can give a brand a personal voice. But it is also a colourful field where it can be difficult to find the right match between brand and influencer. That’s why we always work on a data-driven basis, and with this approach we have helped several clients create successful ambassador programmes and campaigns.

A good communications strategy sets the direction and is based on the challenges facing the organisation. And it sets the framework for communication efforts, prioritising those that best support goals and ambitions. Using proven processes and models, we help you break the task down into smaller parts and develop a strategy that streamlines communications and delivers results.

Crises can be sudden and unexpected, or they may have been a long time in the making but were inevitable. Either way, it is important to manage the crisis proactively so that it does not get any bigger than it needs to be. We have extensive experience of dealing with crises and potential crises, and we know that thorough preparation and analysis of the situation is the key to success.

Good leadership communication creates motivation and understanding of the organisation’s direction. The external communication of leaders – especially top leaders – in the media is also of great importance for your reputation. We use a methodical, research-based approach to leadership communication, helping you with everything from structure and organisation to messaging and training.

With systematic public affairs, you can protect your organisation’s interests and ensure both optimal conditions and strong relationships. We help our clients gain the right insights through in-depth analysis. And to map stakeholders and strengthen our clients’ relationships with them.

Strong PR strengthens your relationships with internal and external stakeholders through strategic communications, ultimately enhancing your organisation’s reputation. Whether it’s through press relations, social media or other channels, we always take a strategic approach. It’s not just about presence, it’s about achieving a specific business objective.

With strong thought leadership activities, you can position yourself as the person the media and others turn to when they want to learn more about a particular topic. It can drive sales and strengthen the brand by demonstrating in-depth knowledge and putting a face to the people behind the products. We have years of experience in developing strong thought leadership positions for organisations, their leaders and experts.

We train managers to become better internal and external communicators – and we train management consultants to become more effective consultants. We are experienced trainers, facilitators and coaches and can deliver anything from short training sessions to longer training programmes tailored to individual participants and organisations.

A strong brand platform creates coherence between what you want to be as an organisation, what you actually are and how your stakeholders perceive you. The greater the synergy between these three elements, the stronger your brand will become. We work with a proven model for developing the platform, which includes the core narrative, messaging, positioning and visual identity.

Campaigns are a great tool when you want to reach a limited group of people with a single message. At RelationsPeople, campaigns come in many sizes and formats, from a limited employer branding campaign on LinkedIn to larger campaigns where we use several communication channels to reach the target audience.