We improve reputations, win market share, and transform organisations

Good communication is based on understanding the market, the case, competitors, customers, and other stakeholders. By being curious and asking the right questions, we can work together to design communications that make a difference. We are adept at both the qualitative analysis, which provides deep insights, and the quantitative analysis, which provides certainty that the communication effort rests on a solid foundation.

• Stakeholder Analysis
• Competitor Analysis
• Media Analysis
• Market Analysis
• Pre- and Post-Analysis

Campaigns are a great tool when you want to reach a limited group of people with a single message. At RelationsPeople, campaigns come in many sizes and formats, from a limited employer branding campaign on LinkedIn to larger campaigns where we use several communication channels to reach the target audience.

• Concept Development
• Strategy and Planning
• Content Production

A good communications strategy sets the direction and is based on the challenges facing the organisation. And it sets the framework for communication efforts, prioritising those that best support goals and ambitions. Using proven processes and models, we help you break the task down into smaller parts and develop a strategy that streamlines communications and delivers results.

• Stakeholder Analysis (Internal and External)
• Strategy Development
• Strategy Implementation
• Training and Education

A strong brand platform creates coherence between what you want to be as an organisation, what you actually are and how your stakeholders perceive you. The greater the synergy between these three elements, the stronger your brand will become. We work with a proven model for developing the platform, which includes the core narrative, messaging, positioning and visual identity.

• Concept and Core Narrative
• Purpose Development
• Brand Platform
• Corporate Visual Identity
• Message Platform

Crises can be sudden and unexpected, or they may have been a long time in the making but were inevitable. Either way, it is important to manage the crisis proactively so that it does not get any bigger than it needs to be. We have extensive experience of dealing with crises and potential crises, and we know that thorough preparation and analysis of the situation is the key to success.

• Crisis Scenarios
• Media and Message Training
• Message Documents
• Media Monitoring
• Journalist Dialogue and Channel Management

Employer branding is about giving a good and accurate impression of your company as a workplace, and a strong employer brand can help you attract and retain the right employees. For more than 15 years, we have developed employer brands for a number of Danish and international companies and organisations, so we know how to get the best results.

• Stakeholder Analysis (Internal and external)
• Strategy and Employer Value Proposition
• Creative Concept
• Content Plads
• Content Production for Channels

Consumers today trust people more than brands. Influencer marketing is therefore a useful tool that can give a brand a personal voice. But it is also a colourful field where it can be difficult to find the right match between brand and influencer. That’s why we always work on a data-driven basis, and with this approach we have helped several clients create successful ambassador programmes and campaigns.

• Influencer Strategy
• Concept Development
• Campaigns
• Dashboard Development
• Ambassador Programs
• Performance Measurement

Internal communication takes place in every organization – between employees and managers. We believe that management can benefit from systematizing the formal part of internal communication between senior managers, middle managers, and employees to support employee engagement and understanding of the organization’s direction. We can help you analyze your current communication, design a system, develop campaigns, train managers, and put communication into practice.

• Internal communication design
• Internal communication analysis
• Design of pulse measurements
• Design of town hall meetings and road shows
• Message training for managers
• Internal campaigns
• Articles and videos for internal channels

Good leadership communication creates employee engagement and understanding of the organization’s direction. The external communication of leaders – especially senior leaders – is also important for the reputation of the organization. We take a structured approach to the development and execution of leadership communications and can help you with everything from designing and organizing your leadership communications, developing messages and practical training, to writing columns and posts on LinkedIn.

• Leadership communication design
• Individual executive training and coaching
• Training for groups of middle managers
• Leadership communication workshops
• LinkedIn training
• Writing LinkedIn posts
• Design of town hall meetings
• Strategy conference design and facilitation
• Messaging documents

Strong PR strengthens your relationships with internal and external stakeholders through strategic communications, ultimately enhancing your organisation’s reputation. Whether it’s through press relations, social media or other channels, we always take a strategic approach. It’s not just about presence, it’s about achieving a specific business objective.

• Strategy and Planning
• Thought Leadership Courses
• Messaging and Position Papers
• Media and Messaging Training
• Press Relations
• Product Launch
• Channel Content Development
• Events

With strong thought leadership activities, you can position yourself as the person the media and others turn to when they want to learn more about a particular topic. It can drive sales and strengthen the brand by demonstrating in-depth knowledge and putting a face to the people behind the products. We have years of experience in developing strong thought leadership positions for organisations, their leaders and experts.

• Strategy and Planning
• Stakeholder Mapping
• Employee Advocacy Programs
• Spokesperson Programs
• Press Activation
• Content Production

We help strengthen our clients’ communication skills. We facilitate everything from media and messaging training to training individual leaders to strengthen their communication skills, from coaching communications managers to thought leadership mini-courses on LinkedIn and master classes on employer brand development, communication strategy and more. We can deliver short training sessions, workshops and longer courses to suit your organisation’s needs.

• Media and Messaging Training
• Executive Communications Training
• Writing Courses
• LinkedIn Courses
• Communications Strategy Courses
• 1:1 Training for Top Executives
• Skills development for Communication Managers
• Workshops for Communications Departments