Cases

Positioning Copenhagen’s most attractive city district

Corporate Branding

The development company Carlsberg Byen had just been established, and it needed to communicate in order to position itself as Copenhagen's most attractive district.

Counselling on critical media enquiries

Issues Management & Crisis Communication

Television programs such as DR Kontant can facilitate a good public debate on important subjects. However, they can also induce considerable damage to a company’s reputation and revenue.

Employer branding platform for multiple employee groups

Employer Branding

Nordic Sugar needed to attract talented specialists to their headquarters in Copenhagen as well as to their factories on Lolland and Falster.

Communication strategy for Copenhagen’s new city district

Communication strategyCorporate PR

The development company behind Carlsberg Byen was about to revise its communication strategy and needed to know how several important stakeholders perceived the city district.

Message platform for 50 markets

Communication strategyCorporate PR

ISS World Services wanted to communicate the high quality of its deliverables within one of its business areas in a more consistent way.

Repositioning of consulting engineers

Corporate Branding

The international consultative engineering company, Steensen Varming, was marking its 80th anniversary along with the fact that it had been 40 years since the company opened its office in Sydney to help build the Opera House.

Insights into existing and potential customers

Nivaagaards Malerisamling contemplated how the museum could improve the customer experience and increase the number of visitors.

Development of international PR Toolbox

Corporate PRTraining

SAS International wanted to professionalize the work with media relations in its subsidiaries.

White paper as political tool

In 2011, the Danish Government introduced a proposal of a series of tax changes in the food industry to generate increased proceeds.

Stakeholder analysis and contingency plan for public project

An international company had won a contract to deliver a large project to the public sector.

Handling of new legislation

The Danish Government wanted to adjust legislation in a particular area to better fit European legislation, which was less strict.

Media training in Denmark and abroad

Corporate PRTraining

Many large companies want to professionalise the media relations efforts in their subsidiaries.

Contingency plan for offshoring

Issues Management & Crisis Communication

An international production company wanted to move its production abroad and consequently had to close down its factory situated in Denmark.

Launch of a more sustainable coffee experience

Corporate Branding

Nespresso wanted to facilitate recycling of used coffee capsules from consumers on the Danish market. However, Danish legislation did not permit such recycling.

Launch of the first IMAX cinema in the Nordics

CinemaxX in Copenhagen wanted to support the launch of the first IMAX cinema in the Nordics.

Marketing Alka Superliga

Corporate Branding

The Danish national league, Alka Superliga, wished to improve the fan experience to secure a strong attendance to matches.

International employer branding platform

Employer Branding

An international IT company needed to attract highly specialised employees in Denmark and well as internationally.

Executive coaching of top management

Public affairsTraining

The top management team of an international company was uncertain on how its directors could best promote the corporate values through their leadership behaviour.

‘Live’ crisis response drill

Issues Management & Crisis Communication

An international energy company had a governance policy, which stated that all its subsidiaries had to show their ability to handle severe crises.

Changes in a global organisation

Change Communication

An international company had a popular global training program for its marketing professionals.

From resistance to commitment

Change Communication

An international service company needed to deliver a solution to a client, which would incur major changes for the client’s employees.

Sparring program for experienced Communication Director

A newly appointed Communication Director had to conduct organizational changes and develop a new international communication strategy.

Revitalizing Copenhagen’s special brewery

Corporate BrandingMarketing PR

Nørrebro Bryghus wanted to revitalize its corporate brand and heighten demand for its high-quality products.

Onboading a new Communication Manager

A company had just hired a new Communication Manager, who was given the task of integrating the communication department into the marketing department.

Executive communication training

Public affairsTraining

A business director wanted to improve his presentation skills for both small and large audiences.

Protection of interests related to tax changes

Den danske regering ønskede i 2011 at foretage afgiftsændringer på energiområdet

Sales brochures for Carlsberg Byen

Corporate Branding

During the next eight to ten years, Carlsberg’s old brewery ground will be transformed into a new city district, where 3,100 residences in different sizes and price ranges will be built.

Introduction to the Danish market

Corporate PRMarketing PR

The London based architects Upton-Hansen Architects wanted to enter the Danish market

Engaging co-branding of coffee brand

Nespresso's unique capsule coffee concept and user-friendly coffee machines have won the Danes over long time ago. But Nespresso wanted to stand out from competitors.