Solutions that make a lasting difference
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Development of employer brand for the Danish Security and Intelligence Service
Employer Branding
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BASF: Thought leadership opens doors to key audiences
Thought LeadershipThe world's largest chemical company doesn't need to be known to the general public, but instead focuses on a few selected target groups. A strategically founded thought leadership effort provides knowledge and dialogue with key target groups.
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Samsung: Nordic thought leadership program for the world’s largest electronics manufacturer
Thought LeadershipRelationsPeople has developed a thought leadership program - Samsung Brand Voices - to strengthen Samsung's brand as a pioneer in future technology in the Nordic countries.
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Samsung: Media training of spokespersons
MedietræningMedia training of Samsung spokespersons to communicate technical messages in a simple way to the average Danish consumer.
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BASF: Media training helps world’s largest chemical company convey complex messages.
MedietræningThought LeadershipNo matter how experienced a leader or spokesperson you are, it takes practice and a lot of training to be able to deliver messages at eye level to a journalist. The world's largest chemical company knows this, which is why their spokespersons receive ongoing media training.
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Accenture: thought leadership platform for their leaders
Public relationsPublic relationsThought LeadershipInternational technology and consulting company Accenture works with a thought leadership platform for a number of executives to ensure greater visibility and support sales.
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Codan: Online safety campaign went viral
CampaignsPublic relationsInsurance is not a high-interest topic for consumers, making it challenging for insurance companies to remain relevant. To address this issue, Codan took a new approach and focused on a topic that already concerns Danes: online safety.
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Codan: Campaign to increase the use of reflectors among young people
CampaignsPublic relationsCodan and Børneulykkesfonden conduct an annual survey on Danes' use of reflectors. The results consistently show that young people aged 15-34 have the lowest usage rates. The campaign - #blivset – was to increase the use of reflectors among young people.
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Naviair: Development of employer brand
Employer BrandingLike many other companies, Naviair faced the challenge of recruiting technical specialists in a tight labour market. At the same time, they also needed to attract graduates to the air traffic controller programme to have enough air traffic controllers to handle the airspace over Denmark in the future. They felt that there was a lack of a unified and unifying narrative about Naviair as a workplace.
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Superligaen A/S: Annual audience survey
Training & workshopsIn 2011, the Superliga faced the challenge of declining attendance figures and were interested in a communication effort that could attract more spectators to Danish football stadiums.
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Elsinore Municipality: Stakeholder analysis qualifies strategic decision in municipality
The Culture and Tourism Committee in Elsinore Municipality had to decide how the municipal museums could best support the municipality's Vision 2030 and tourism policy.
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Dansk Byggeri: Member analysis to inspire strategic process
Dansk Byggeri (The Danish Construction Association) had conducted its annual quantitative member survey and wanted to gain deeper insights from its members to contribute to a strategic process.
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CONCITO: Media training in sustainable messaging
ESGMedietræningCONCITO is Denmark's green policy institute. Representatives from the think tank regularly present new reports to the media and at conferences, and they are regularly asked to comment on various climate-related topics.
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Alfa Laval: Developing a new core story
Corporate BrandingEmployer BrandingESGAlfa Laval is a global industrial company headquartered in Lund, Sweden, with more than 20,000 employees worldwide. The company was experiencing rapid growth and was meeting new customers and partners who were not already familiar with the company or its products and solutions. This growth also created a need for a stronger employer brand to attract and retain employees. Therefore, Alfa Laval wanted to develop a new core story.
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Positioning international company through social media
Corporate BrandingESGBASF, the world's largest chemical company, wanted to strengthen its position in the Nordics with decision makers, business partners, potential candidates, and employees.
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Nordic communications function for international company
Communications StrategyCorporate BrandingBASF, the world's largest chemical company, wanted to raise the visibility of its many knowledge-intensive businesses in the Nordics, where it also faced challenges in communicating its sustainability agenda.
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Launch of educational platform for quantum physics
Public relationsCP3-Origins at the University of Southern Denmark were to launch a major new project, KvanteKarina, a virtual YouTube star and a new educational portal to get more children and young people interested in quantum physics.
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Activating values in an international management team
Leadership CommunicationTraining & workshopsAfter a period of expansion and a near doubling of the number of employees, Inter IKEA Centre Group A/S needed to strengthen the value-based leadership in the company.
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Training middle managers in change communication
Leadership CommunicationTraining & workshopsAn international Danish manufacturing company wanted all middle managers in its procurement department to improve their communication skills when dealing with internal change.
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Social media strategy and concept
Corporate BrandingNivaagaards Malerisamling wanted to increase its visibility through social media.
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Raising awareness through expert co-creation
Public relationsCollaboration with a renowned photographer raised awareness of Samsung's new phone in the target audience.
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PR strategy and execution for a good cause
Public relationsEvery year, DR and the 12 largest NGOs join forces to raise money for projects in third world countries during Danmarks Indsamling. The big fundraising show takes place on the first Saturday in February on DR1, but it is preceded by many months of fundraising activities.
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LinkedIn leadership training
Leadership CommunicationTraining & workshopsA Danish company in the financial sector was experiencing strong economic growth, but the company's external communication had not kept pace.
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TV launch through influencer marketing and PR
Influencer marketingSamsung launched The Sero – the first rotating TV. The launch strategy was a mix of influencer marketing and traditional PR that delivered the right results.
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Virtual launch of corporate strategy for 140 leaders
Communications StrategyLeadership CommunicationTV 2 Denmark had developed a new corporate strategy and needed to launch it to all managers and employees. COVID-19 resulted in the launch taking place virtually.
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Awareness analysis for cultural organization
The Nivaagaard Collection was considering how the museum could further increase visitor numbers and create new activities for its visitors.
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Development of influencer strategy
Influencer marketingPublic relationsAn influencer strategy provides direction and results in a tough market.
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Influencer campaign to generate event traffic
Influencer marketingPlantorama wanted to use an influencer campaign to drive engagement and traffic to their annual Christmas market.
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Influencer campaign to drive website traffic
Influencer marketingGarden, home and pet centre Plantorama wanted to raise awareness of their new Click and Collect feature through influencer activation.
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Targeted campaign to improve coverage in lifestyle media
Communications StrategyPublic relationsSamsung wanted to increase its presence in lifestyle media.
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Employer brand development to strengthen recruitment
Employer BrandingAfter Evida moved its headquarters from Copenhagen to Viborg, the recruitment of specialists became a challenge. RelationsPeople developed an employer brand, including a strategy and core narrative to tackle this challenge.
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Design and execution of PR campaign towards mass media
Public relationsA new digital platform was the focal point of a targeted PR effort and influencer campaign that spoke to series and movie lovers.
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Development of a Nordic communication strategy
Communications StrategyA service company with operations in Denmark, Norway, Sweden, and Finland wanted to develop its first Nordic communications strategy.
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Development of updated profile
Corporate BrandingThe Municipality of Helsingør wanted more coherence in cultural life in order to boost tourism in the city, and RelationsPeople developed a concept for Museerne Helsingør.
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Developing vision, mission, and values
Communications StrategyCorporate BrandingVisitors has increased in recent years at the museum of Nivaagaard and in order to strengthen future development of the museum, the museum wanted a stronger vision, which RelationsPeople helped develop.
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Development of leadership team
Leadership CommunicationTraining & workshopsA new manager wanted to develop his leadership team and create buy-in for a new strategy.
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Developing a data-driven ambassador programme
Influencer marketingThrough a new ambassador programme, food company EASIS structured their work with influencer marketing and achieved results.
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Communication training for managers and specialists
Leadership CommunicationTraining & workshopsA large international company wanted to improve the internal communication skills of managers and specialists.
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Communication training for local managers
Leadership CommunicationTraining & workshopsFor a large organisation like Securitas, it can be a challenge to communicate in a relevant and attentive way to all local departments. That's why RelationsPeople developed a course for middle managers to help them take more responsibility for communication and bridge the gap between head office and local branches.
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Communication strategy for employer organisation
Communications StrategyThe Process Industry is a large member association in Dansk Industri (employer organisation), which includes some of the largest manufacturing companies in Denmark, and the desire was to make their profile clearer towards members and other stakeholders.
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Change process in a financial company
Change CommunicationTraining & workshopsLeadership communication needed to support an organizational change.
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Building thought leadership in tech
Corporate BrandingThought LeadershipAmerican IT company Aruba wanted to position itself in the Danish market and RelationsPeople translated complex, internationally oriented material into local content, resulting in a thought leadership approach.
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Basic story development and content production model
Communications StrategyCorporate BrandingPublic relationsRoskilde Congress Centre wanted to make better use of the spare capacity between concerts and sporting events. RelationsPeople helped with a programme to identify target groups and work strategically with editorial plans.
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Event for new product portfolio launch
Public relationsFor the launch of the latest products on mobile and audio, Samsung wanted to build closer relationships with Danish lifestyle media and focus on the products' design and possibilities for creativity.
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Nordic lead agency for major product launch
Public relationsRelationsPeople was selected by Samsung to be the Nordic lead agency for a major product launch.
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Communicating complex technology with a global brand
CampaignsCorporate BrandingThe South Korean tech giant, Samsung Electronics, wanted to spread awareness of NFT technology in Denmark. RelationsPeople took up the challenge and converted a complex technology into an understandable conversation topic using multiple communication disciplines.
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A stronger position through thought leadership
Thought LeadershipKøbstædernes Forsikring wanted to position themselves as a key player in cyber insurance for an important customer segment of smaller Danish companies. Based on our own analyses, an event, and the current debate, we created several opportunities to communicate to both existing and potential customers.
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Development course for communication advisers
RelationsPeople created a training program for consultants at the Faculty of Health and Medical Sciences at the University of Copenhagen in order to promote and strengthen a modern mindset and stronger advising competencies.
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Positioning Copenhagen’s most attractive city district
Corporate BrandingThe development company Carlsberg Byen had just been established, and it needed to communicate in order to position itself as Copenhagen's most attractive district.
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Employer branding platform for multiple employee groups
Employer BrandingNordic Sugar needed to attract talented specialists to their headquarters in Copenhagen as well as to their factories on Lolland and Falster.
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Communication strategy for Copenhagen’s new city district
Communications StrategyThe development company behind Carlsberg Byen was about to revise its communication strategy and needed to know how several important stakeholders perceived the city district.
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Message platform for 50 markets
Communications StrategyISS World Services wanted to communicate the high quality of its deliverables within one of its business areas in a more consistent way.
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Repositioning of consulting engineers
CampaignsCorporate BrandingThe international consultative engineering company, Steensen Varming, was marking its 80th anniversary along with the fact that it had been 40 years since the company opened its office in Sydney to help build the Opera House.
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Insights into existing and potential customers
Nivaagaards Malerisamling contemplated how the museum could improve the customer experience and increase the number of visitors.
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Development of international PR Toolbox
SAS International wanted to professionalize the work with media relations in its subsidiaries.
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Launch of a more sustainable coffee experience
ESGPublic relationsThought LeadershipNespresso wanted to facilitate recycling of used coffee capsules from consumers on the Danish market. However, Danish legislation did not permit such recycling.
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Launch of the first IMAX cinema in the Nordics
Public relationsCinemaxX in Copenhagen wanted to support the launch of the first IMAX cinema in the Nordics.
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Marketing Alka Superliga
Corporate BrandingThe Danish national league, Alka Superliga, wished to improve the fan experience to secure a strong attendance to matches.
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Revitalizing Copenhagen’s special brewery
CampaignsCorporate BrandingPublic relationsNørrebro Bryghus wanted to revitalize its corporate brand and heighten demand for its high-quality products.
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Sales brochures for Carlsberg Byen
CampaignsDuring the next eight to ten years, Carlsberg’s old brewery ground will be transformed into a new city district, where 3,100 residences in different sizes and price ranges will be built.
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Introduction to the Danish market
Public relationsThe London based architects Upton-Hansen Architects wanted to enter the Danish market
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Engaging co-branding of coffee brand
Public relationsNespresso's unique capsule coffee concept and user-friendly coffee machines have won the Danes over long time ago. But Nespresso wanted to stand out from competitors.