Solutions that make a lasting difference
Case
Employer Branding
Development of employer brand for the Danish Security and Intelligence Service
Case
Thought Leadership
BASF: Thought leadership opens doors to key audiences
The world's largest chemical company doesn't need to be known to the general public, but instead focuses on a few selected target groups. A strategically founded thought leadership effort provides knowledge and dialogue with key target groups.
Case
Thought Leadership
Samsung: Nordic thought leadership program for the world’s largest electronics manufacturer
RelationsPeople has developed a thought leadership program - Samsung Brand Voices - to strengthen Samsung's brand as a pioneer in future technology in the Nordic countries.
Case
Medietræning
Samsung: Media training of spokespersons
Media training of Samsung spokespersons to communicate technical messages in a simple way to the average Danish consumer.
Case
MedietræningThought Leadership
BASF: Media training helps world’s largest chemical company convey complex messages.
No matter how experienced a leader or spokesperson you are, it takes practice and a lot of training to be able to deliver messages at eye level to a journalist. The world's largest chemical company knows this, which is why their spokespersons receive ongoing media training.
Case
Public relationsThought Leadership
Accenture: thought leadership platform for their leaders
International technology and consulting company Accenture works with a thought leadership platform for a number of executives to ensure greater visibility and support sales.
Case
CampaignsPublic relations
Codan: Online safety campaign went viral
Insurance is not a high-interest topic for consumers, making it challenging for insurance companies to remain relevant. To address this issue, Codan took a new approach and focused on a topic that already concerns Danes: online safety.
Case
CampaignsPublic relations
Codan: Campaign to increase the use of reflectors among young people
Codan and Børneulykkesfonden conduct an annual survey on Danes' use of reflectors. The results consistently show that young people aged 15-34 have the lowest usage rates. The campaign - #blivset – was to increase the use of reflectors among young people.
Case
Employer Branding
Naviair: Development of employer brand
Like many other companies, Naviair faced the challenge of recruiting technical specialists in a tight labour market. At the same time, they also needed to attract graduates to the air traffic controller programme to have enough air traffic controllers to handle the airspace over Denmark in the future. They felt that there was a lack of a unified and unifying narrative about Naviair as a workplace.
Case
Training & workshops
Superligaen A/S: Annual audience survey
In 2011, the Superliga faced the challenge of declining attendance figures and were interested in a communication effort that could attract more spectators to Danish football stadiums.
Case
Elsinore Municipality: Stakeholder analysis qualifies strategic decision in municipality
The Culture and Tourism Committee in Elsinore Municipality had to decide how the municipal museums could best support the municipality's Vision 2030 and tourism policy.
Case
Dansk Byggeri: Member analysis to inspire strategic process
Dansk Byggeri (The Danish Construction Association) had conducted its annual quantitative member survey and wanted to gain deeper insights from its members to contribute to a strategic process.
Case
ESGMedietræning
CONCITO: Media training in sustainable messaging
CONCITO is Denmark's green policy institute. Representatives from the think tank regularly present new reports to the media and at conferences, and they are regularly asked to comment on various climate-related topics.
Case
Corporate BrandingEmployer BrandingESG
Alfa Laval: Developing a new core story
Alfa Laval is a global industrial company headquartered in Lund, Sweden, with more than 20,000 employees worldwide. The company was experiencing rapid growth and was meeting new customers and partners who were not already familiar with the company or its products and solutions. This growth also created a need for a stronger employer brand to attract and retain employees. Therefore, Alfa Laval wanted to develop a new core story.
Case
Corporate BrandingESG
Positioning international company through social media
BASF, the world's largest chemical company, wanted to strengthen its position in the Nordics with decision makers, business partners, potential candidates, and employees.
Case
Communications StrategyCorporate Branding
Nordic communications function for international company
BASF, the world's largest chemical company, wanted to raise the visibility of its many knowledge-intensive businesses in the Nordics, where it also faced challenges in communicating its sustainability agenda.
Case
Public relations
Launch of educational platform for quantum physics
CP3-Origins at the University of Southern Denmark were to launch a major new project, KvanteKarina, a virtual YouTube star and a new educational portal to get more children and young people interested in quantum physics.
Case
Leadership CommunicationTraining & workshops
Activating values in an international management team
After a period of expansion and a near doubling of the number of employees, Inter IKEA Centre Group A/S needed to strengthen the value-based leadership in the company.
Case
Leadership CommunicationTraining & workshops
Training middle managers in change communication
An international Danish manufacturing company wanted all middle managers in its procurement department to improve their communication skills when dealing with internal change.
Case
Corporate Branding
Social media strategy and concept
Nivaagaards Malerisamling wanted to increase its visibility through social media.
Case
Public relations
Raising awareness through expert co-creation
Collaboration with a renowned photographer raised awareness of Samsung's new phone in the target audience.
Case
Public relations
PR strategy and execution for a good cause
Every year, DR and the 12 largest NGOs join forces to raise money for projects in third world countries during Danmarks Indsamling. The big fundraising show takes place on the first Saturday in February on DR1, but it is preceded by many months of fundraising activities.
Case
Leadership CommunicationTraining & workshops
LinkedIn leadership training
A Danish company in the financial sector was experiencing strong economic growth, but the company's external communication had not kept pace.
Case
Influencer marketing
TV launch through influencer marketing and PR
Samsung launched The Sero – the first rotating TV. The launch strategy was a mix of influencer marketing and traditional PR that delivered the right results.
Case
Communications StrategyLeadership Communication
Virtual launch of corporate strategy for 140 leaders
TV 2 Denmark had developed a new corporate strategy and needed to launch it to all managers and employees. COVID-19 resulted in the launch taking place virtually.
Case
Awareness analysis for cultural organization
The Nivaagaard Collection was considering how the museum could further increase visitor numbers and create new activities for its visitors.
Case
Influencer marketingPublic relations
Development of influencer strategy
An influencer strategy provides direction and results in a tough market.
Case
Influencer marketing
Influencer campaign to generate event traffic
Plantorama wanted to use an influencer campaign to drive engagement and traffic to their annual Christmas market.
Case
Influencer marketing
Influencer campaign to drive website traffic
Garden, home and pet centre Plantorama wanted to raise awareness of their new Click and Collect feature through influencer activation.
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Communications StrategyPublic relations
Targeted campaign to improve coverage in lifestyle media
Samsung wanted to increase its presence in lifestyle media.
Case
Employer Branding
Employer brand development to strengthen recruitment
After Evida moved its headquarters from Copenhagen to Viborg, the recruitment of specialists became a challenge. RelationsPeople developed an employer brand, including a strategy and core narrative to tackle this challenge.
Case
Public relations
Design and execution of PR campaign towards mass media
A new digital platform was the focal point of a targeted PR effort and influencer campaign that spoke to series and movie lovers.
Case
Communications Strategy
Development of a Nordic communication strategy
A service company with operations in Denmark, Norway, Sweden, and Finland wanted to develop its first Nordic communications strategy.
Case
Corporate Branding
Development of updated profile
The Municipality of Helsingør wanted more coherence in cultural life in order to boost tourism in the city, and RelationsPeople developed a concept for Museerne Helsingør.
Case
Communications StrategyCorporate Branding
Developing vision, mission, and values
Visitors has increased in recent years at the museum of Nivaagaard and in order to strengthen future development of the museum, the museum wanted a stronger vision, which RelationsPeople helped develop.
Case
Leadership CommunicationTraining & workshops
Development of leadership team
A new manager wanted to develop his leadership team and create buy-in for a new strategy.
Case
Influencer marketing
Developing a data-driven ambassador programme
Through a new ambassador programme, food company EASIS structured their work with influencer marketing and achieved results.
Case
Leadership CommunicationTraining & workshops
Communication training for managers and specialists
A large international company wanted to improve the internal communication skills of managers and specialists.
Case
Leadership CommunicationTraining & workshops
Communication training for local managers
For a large organisation like Securitas, it can be a challenge to communicate in a relevant and attentive way to all local departments. That's why RelationsPeople developed a course for middle managers to help them take more responsibility for communication and bridge the gap between head office and local branches.
Case
Communications Strategy
Communication strategy for employer organisation
The Process Industry is a large member association in Dansk Industri (employer organisation), which includes some of the largest manufacturing companies in Denmark, and the desire was to make their profile clearer towards members and other stakeholders.
Case
Change CommunicationTraining & workshops
Change process in a financial company
Leadership communication needed to support an organizational change.
Case
Corporate BrandingThought Leadership
Building thought leadership in tech
American IT company Aruba wanted to position itself in the Danish market and RelationsPeople translated complex, internationally oriented material into local content, resulting in a thought leadership approach.
Case
Communications StrategyCorporate BrandingPublic relations
Basic story development and content production model
Roskilde Congress Centre wanted to make better use of the spare capacity between concerts and sporting events. RelationsPeople helped with a programme to identify target groups and work strategically with editorial plans.
Case
Public relations
Event for new product portfolio launch
For the launch of the latest products on mobile and audio, Samsung wanted to build closer relationships with Danish lifestyle media and focus on the products' design and possibilities for creativity.
Case
Public relations
Nordic lead agency for major product launch
RelationsPeople was selected by Samsung to be the Nordic lead agency for a major product launch.
Case
CampaignsCorporate Branding
Communicating complex technology with a global brand
The South Korean tech giant, Samsung Electronics, wanted to spread awareness of NFT technology in Denmark. RelationsPeople took up the challenge and converted a complex technology into an understandable conversation topic using multiple communication disciplines.
Case
Thought Leadership
A stronger position through thought leadership
Købstædernes Forsikring wanted to position themselves as a key player in cyber insurance for an important customer segment of smaller Danish companies. Based on our own analyses, an event, and the current debate, we created several opportunities to communicate to both existing and potential customers.
Case
Development course for communication advisers
RelationsPeople created a training program for consultants at the Faculty of Health and Medical Sciences at the University of Copenhagen in order to promote and strengthen a modern mindset and stronger advising competencies.
Case
Corporate Branding
Positioning Copenhagen’s most attractive city district
The development company Carlsberg Byen had just been established, and it needed to communicate in order to position itself as Copenhagen's most attractive district.
Case
Employer Branding
Employer branding platform for multiple employee groups
Nordic Sugar needed to attract talented specialists to their headquarters in Copenhagen as well as to their factories on Lolland and Falster.
Case
Communications Strategy
Communication strategy for Copenhagen’s new city district
The development company behind Carlsberg Byen was about to revise its communication strategy and needed to know how several important stakeholders perceived the city district.
Case
Communications Strategy
Message platform for 50 markets
ISS World Services wanted to communicate the high quality of its deliverables within one of its business areas in a more consistent way.
Case
CampaignsCorporate Branding
Repositioning of consulting engineers
The international consultative engineering company, Steensen Varming, was marking its 80th anniversary along with the fact that it had been 40 years since the company opened its office in Sydney to help build the Opera House.
Case
Insights into existing and potential customers
Nivaagaards Malerisamling contemplated how the museum could improve the customer experience and increase the number of visitors.
Case
Development of international PR Toolbox
SAS International wanted to professionalize the work with media relations in its subsidiaries.
Case
ESGPublic relationsThought Leadership
Launch of a more sustainable coffee experience
Nespresso wanted to facilitate recycling of used coffee capsules from consumers on the Danish market. However, Danish legislation did not permit such recycling.
Case
Public relations
Launch of the first IMAX cinema in the Nordics
CinemaxX in Copenhagen wanted to support the launch of the first IMAX cinema in the Nordics.
Case
Corporate Branding
Marketing Alka Superliga
The Danish national league, Alka Superliga, wished to improve the fan experience to secure a strong attendance to matches.
Case
CampaignsCorporate BrandingPublic relations
Revitalizing Copenhagen’s special brewery
Nørrebro Bryghus wanted to revitalize its corporate brand and heighten demand for its high-quality products.
Case
Campaigns
Sales brochures for Carlsberg Byen
During the next eight to ten years, Carlsberg’s old brewery ground will be transformed into a new city district, where 3,100 residences in different sizes and price ranges will be built.
Case
Public relations
Introduction to the Danish market
The London based architects Upton-Hansen Architects wanted to enter the Danish market
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Public relations
Engaging co-branding of coffee brand
Nespresso's unique capsule coffee concept and user-friendly coffee machines have won the Danes over long time ago. But Nespresso wanted to stand out from competitors.