The development company Carlsberg Byen had just been established, and it needed to communicate in order to position itself as Copenhagen's most attractive district.
There are many urban development projects in Copenhagen, and in order to differentiate one city district from others, a strong brand is required.
Together with Punktum Design, RelationsPeople developed a corporate branding platform and a graphic identity for Carlsberg Byen based on its many historical qualities.
Case
CampaignsCorporate Branding
Communicating complex technology with a global brand
The South Korean tech giant, Samsung Electronics, wanted to spread awareness of NFT technology in Denmark. RelationsPeople took up the challenge and converted a complex technology into an understandable conversation topic using multiple communication disciplines.
Case
CampaignsCorporate Branding
Repositioning of consulting engineers
The international consultative engineering company, Steensen Varming, was marking its 80th anniversary along with the fact that it had been 40 years since the company opened its office in Sydney to help build the Opera House.
Case
Corporate Branding
Launch of a more sustainable coffee experience
Nespresso wanted to facilitate recycling of used coffee capsules from consumers on the Danish market. However, Danish legislation did not permit such recycling.
Case
Corporate Branding
Marketing Alka Superliga
The Danish national league, Alka Superliga, wished to improve the fan experience to secure a strong attendance to matches.
Case
CampaignsCorporate BrandingPublic relations
Revitalizing Copenhagen’s special brewery
Nørrebro Bryghus wanted to revitalize its corporate brand and heighten demand for its high-quality products.
