The development company Carlsberg Byen had just been established, and it needed to communicate in order to position itself as Copenhagen's most attractive district.
There are many urban development projects in Copenhagen, and in order to differentiate one city district from others, a strong brand is required.
Together with Punktum Design, RelationsPeople developed a corporate branding platform and a graphic identity for Carlsberg Byen based on its many historical qualities.
Case
Corporate Branding
Repositioning of consulting engineers
The international consultative engineering company, Steensen Varming, was marking its 80th anniversary along with the fact that it had been 40 years since the company opened its office in Sydney to help build the Opera House.
Case
Corporate Branding
Launch of a more sustainable coffee experience
Nespresso wanted to facilitate recycling of used coffee capsules from consumers on the Danish market. However, Danish legislation did not permit such recycling.
Case
Corporate Branding
Marketing Alka Superliga
The Danish national league, Alka Superliga, wished to improve the fan experience to secure a strong attendance to matches.
Case
Corporate BrandingMarketing PR
Revitalizing Copenhagen’s special brewery
Nørrebro Bryghus wanted to revitalize its corporate brand and heighten demand for its high-quality products.
Case
Corporate Branding
Sales brochures for Carlsberg Byen
During the next eight to ten years, Carlsberg’s old brewery ground will be transformed into a new city district, where 3,100 residences in different sizes and price ranges will be built.