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RelationsPeople

People

Sofie
Desmareth
Riemann

Director, Partner

Sofie
Desmareth
Riemann

Sofie RelationsPeople

Director, Partner
+45 22 65 51 34
sofie@relationspeople.dk

Sofie is a leading character on several of the bureau’s client teams. She sets the agenda and creates positions for the clients, as well as excelling as adviser in crisis management, media training and influencer marketing.

by Sofie Desmareth Riemann

Case
BASF: Media training helps world’s largest chemical company convey complex messages.
Budskaber
MedietræningThought Leadership
No matter how experienced a leader or spokesperson you are, it takes practice and a lot of training to be able to deliver messages at eye level to a journalist. The world's largest chemical company knows this, which is why their spokespersons receive ongoing media training.
Case
Positioning international company through social media
Corporate BrandingESG
BASF, the world's largest chemical company, wanted to strengthen its position in the Nordics with decision makers, business partners, potential candidates, and employees.
Case
Nordic communications function for international company
BASF
Communications StrategyCorporate Branding
BASF, the world's largest chemical company, wanted to raise the visibility of its many knowledge-intensive businesses in the Nordics, where it also faced challenges in communicating its sustainability agenda.
Case
Launch of educational platform for quantum physics
Public relations
CP3-Origins at the University of Southern Denmark were to launch a major new project, KvanteKarina, a virtual YouTube star and a new educational portal to get more children and young people interested in quantum physics.
Case
PR strategy and execution for a good cause
Public relations
Every year, DR and the 12 largest NGOs join forces to raise money for projects in third world countries during Danmarks Indsamling. The big fundraising show takes place on the first Saturday in February on DR1, but it is preceded by many months of fundraising activities.
Case
Development of influencer strategy
RelationsPeople Kommunikationsbureau
Influencer marketingPublic relations
An influencer strategy provides direction and results in a tough market.
Case
Building thought leadership in tech
RelationsPeople Kommunikationsbureau
Corporate BrandingThought Leadership
American IT company Aruba wanted to position itself in the Danish market and RelationsPeople translated complex, internationally oriented material into local content, resulting in a thought leadership approach.
Case
Engaging co-branding of coffee brand
Cupcake med bær
Public relations
Nespresso's unique capsule coffee concept and user-friendly coffee machines have won the Danes over long time ago. But Nespresso wanted to stand out from competitors.

Nikoline
Meincke
Larsen

Advisor

Nikoline
Meincke
Larsen

Nikoline RelationsPeople

Advisor
+45 40 26 16 63
nikoline@relationspeople.dk

Nikoline is project manager on several of the bureau’s many projects in product PR, event planning, influencer campaigns and product testing. When she is not busy in the office, she works as voluntary copy writer and communications consultant for the music festival Musik i Lejet.

by Nikoline Meincke Larsen

Case
TV launch through influencer marketing and PR
Influencer marketing
Samsung launched The Sero – the first rotating TV. The launch strategy was a mix of influencer marketing and traditional PR that delivered the right results.
Case
Influencer campaign to generate event traffic
Christmas
Influencer marketing
Plantorama wanted to use an influencer campaign to drive engagement and traffic to their annual Christmas market.
Case
Influencer campaign to drive website traffic
Influencer marketing
Garden, home and pet centre Plantorama wanted to raise awareness of their new Click and Collect feature through influencer activation.
Case
Targeted campaign to improve coverage in lifestyle media
Communications StrategyPublic relations
Samsung wanted to increase its presence in lifestyle media.
Case
Developing a data-driven ambassador programme
Influencer marketing
Through a new ambassador programme, food company EASIS structured their work with influencer marketing and achieved results.
Case
Nordic lead agency for major product launch
Agency, Samsung
Public relations
RelationsPeople was selected by Samsung to be the Nordic lead agency for a major product launch.

Mai
Steenbock
Nielsen

Senior Consultant

Mai
Steenbock
Nielsen

Mai RelationsPeople

Senior Consultant
+45 23 29 08 42
mai@relationspeople.dk

Mai holds a Master’s degree in business communication and is passionate about bridging technical knowledge and easy-to-understand messaging. Most recently, Mai held the position of marketing coordinator, where she worked in several disciplines within marketing and communication in the B2B segment. With more than three years of experience, Mai has built up broad competencies in PR, copywriting and project management.

Laura
Olaf
Nielsen

Consultant

Laura
Olaf
Nielsen

Laura RP

Consultant
+45 26 36 40 19
laura@relationspeople.dk

Laura has a Master’s degree in Communication, specializing in internal communication and experience from the festival and music industry, where her main interface has been coordination and copywriting. At RelationsPeople, Laura works on two of the agency’s biggest clients and thrives on strategic communication and copywriting as well as traditional PR and project management. When she’s not in the office, she’s at the piano or at a metal concert.

by Laura Olaf Nielsen

Article
How to improve the quality of a town hall meeting
RelationsPeople Kommunikationsbureau
by Laura Olaf Nielsen and Anders Monrad Rendtorff
Internal CommunicationLeadership Communication
A meeting for all employees - a town hall meeting - plays a central role in internal communications in most large organizations. Senior management uses the meeting to update employees on the company strategy, organizational changes, and other events that affect most employees. But when is a town hall meeting a good meeting?

Kristoffer
Kej

Director, Partner

Kristoffer
Kej

Kristoffer RelationsPeople

Director, Partner
+45 22 65 52 56
kristoffer@relationspeople.dk

Kristoffer reaches far and wide as communications adviser and has a particularly strong background in employer branding. He is highly skilled in working with narratives and has launched several defining employer brands that are still utilised in the organisations.

by Kristoffer Kej

Case
Development of employer brand for the Danish Security and Intelligence Service
Employer branding projekt
Employer Branding
Workshop
Workshop: Strengthen your brand through LinkedIn profile management
RelationsPeople Kommunikationsbureau
by Kristoffer Kej
Employer BrandingTraining & workshops
Are your managers making the most of LinkedIn? We take the management team through a hands-on workshop and show in two to three hours how LinkedIn can add value to your organization, how individual managers can differentiate and position themselves, and how LinkedIn can support sales, branding, and recruiting.
Case
Raising awareness through expert co-creation
Public relations
Collaboration with a renowned photographer raised awareness of Samsung's new phone in the target audience.
Case
LinkedIn leadership training
Linkedin workshop
Leadership CommunicationTraining & workshops
A Danish company in the financial sector was experiencing strong economic growth, but the company's external communication had not kept pace.
Case
Change process in a financial company
Change CommunicationTraining & workshops
Leadership communication needed to support an organizational change.
Case
Employer branding platform for multiple employee groups
Employer Branding
Nordic Sugar needed to attract talented specialists to their headquarters in Copenhagen as well as to their factories on Lolland and Falster.

Kristian
Eiberg

Managing Director, Partner

Kristian
Eiberg

Kristian RelationsPeople

Managing Director, Partner
+45 22 65 52 51
kristian@relationspeople.dk

In 2000, Kristian founded RelationsPeople. He is an expert on leading and developing strategic processes, training leaders in communicating and steering organisations through changes or crises, Kristian has previously worked as a management consultant and Head of Communications in an international company. Apart from that, he is an adviser on several boards and regularly teaches at Copenhagen Business School.

by Kristian Eiberg

Article
Top management communication: The challenging relationship with the foreign CEO
RelationsPeople Public Affairs
by Kristian Eiberg
Leadership Communication
When a new CEO arrives, the communications director is thrown back to square one in his or her positioning journey. If he's coming from outside, he's starting from scratch. And if he's not Danish, the start will be particularly challenging.
Case
Activating values in an international management team
RealtionsPeople Kommunikationsbureau
Leadership CommunicationTraining & workshops
After a period of expansion and a near doubling of the number of employees, Inter IKEA Centre Group A/S needed to strengthen the value-based leadership in the company.
Case
Training middle managers in change communication
Lederkommunikation
Leadership CommunicationTraining & workshops
An international Danish manufacturing company wanted all middle managers in its procurement department to improve their communication skills when dealing with internal change.
Case
Social media strategy and concept
RelationsPeople Kommunikationsbureau
Corporate Branding
Nivaagaards Malerisamling wanted to increase its visibility through social media.
Case
LinkedIn leadership training
Linkedin workshop
Leadership CommunicationTraining & workshops
A Danish company in the financial sector was experiencing strong economic growth, but the company's external communication had not kept pace.
Case
Awareness analysis for cultural organization
The Nivaagaard Collection was considering how the museum could further increase visitor numbers and create new activities for its visitors.
Case
Development of updated profile
Corporate Branding
The Municipality of Helsingør wanted more coherence in cultural life in order to boost tourism in the city, and RelationsPeople developed a concept for Museerne Helsingør.
Case
Developing vision, mission, and values
Communications StrategyCorporate Branding
Visitors has increased in recent years at the museum of Nivaagaard and in order to strengthen future development of the museum, the museum wanted a stronger vision, which RelationsPeople helped develop.
Case
Development of leadership team
Leadership CommunicationTraining & workshops
A new manager wanted to develop his leadership team and create buy-in for a new strategy.
Case
Communication training for managers and specialists
Leadership CommunicationTraining & workshops
A large international company wanted to improve the internal communication skills of managers and specialists.
Case
Communication strategy for employer organisation
Communication strategy
Communications Strategy
The Process Industry is a large member association in Dansk Industri (employer organisation), which includes some of the largest manufacturing companies in Denmark, and the desire was to make their profile clearer towards members and other stakeholders.
Case
Basic story development and content production model
Communications StrategyCorporate BrandingPublic relations
Roskilde Congress Centre wanted to make better use of the spare capacity between concerts and sporting events. RelationsPeople helped with a programme to identify target groups and work strategically with editorial plans.
Case
Positioning Copenhagen’s most attractive city district
City
Corporate Branding
The development company Carlsberg Byen had just been established, and it needed to communicate in order to position itself as Copenhagen's most attractive district.

Kenneth
Grothe
Toustrup

Advisor

Kenneth
Grothe
Toustrup

Billede af medarbejder

Advisor
+45 26 56 29 96
kenneth@relationspeople.dk

Kenneth is an experienced writer with a knack for spotting the good story and uncovering interesting angles. He is comfortable in most genres and has a strong background work with the press, when the stories are ready to be brought to life.

by Kenneth Grothe Toustrup

Case
Employer brand development to strengthen recruitment
Employer Branding
After Evida moved its headquarters from Copenhagen to Viborg, the recruitment of specialists became a challenge. RelationsPeople developed an employer brand, including a strategy and core narrative to tackle this challenge.

Joacim
Præst
Nielsen

Advisor

Joacim
Præst
Nielsen

Joacim RelationsPeople

Advisor
+45 31 69 16 05
joacim@relationspeople.dk

Joacim is a seasoned journalist with an eye for business, media and politics. He is sharp with the pen and contributes to the agency with his knowledge of what makes stories live in the press and what makes a good story. When he’s not at work, he enjoys being in the kitchen and has a love for literature.

Eva
Harpøth
Skjoldborg

ESG Senior Advisor

Eva
Harpøth
Skjoldborg

Eva Harpøth Skjoldborg RelationsPeople

ESG Senior Advisor
+4561308023
eva@relationspeople.dk

Eva’s home turf is sustainability/ESG and communication, building on a 20 year-long experience within this field. Is often found as head writer on sustainability reports for some of Denmark’s largest corporations as well as writing and editing content for Denmark’s longest running platform for sustainability professionals.

Cecilie
Wagner
Tang

Consultant

Cecilie
Wagner
Tang

Cecilie Wagner Tang RelationsPeople

Consultant
+45 31 76 25 33
cecilie@relationspeople.dk

Cecilie holds a Master’s degree in Political Communication and Management from CBS. She has experience from a media agency where she worked with influencers, traditional PR and campaigns. At RelationsPeople, Cecilie sits on several of the agency’s clients and deals with PR, influencer collaborations, project management, copywriting and much more. She particularly enjoys working with strategic communication, PR and project management. When she’s not at the agency, she volunteers as a youth counsellor at the NGO GirlTalk.

Anita
Østergaard
Sørensen

Senior Consultant

Anita
Østergaard
Sørensen

RelationsPeople Kommunikationsbureau

Senior Consultant
+45 27 58 94 46
anita@relationspeople.dk

Anita is a rhetorician specialized in speech writing who passionately creates relevant and vivid storytelling and communication. Combined, Anita has more than six years of experience working with political, commercial and journalistic communication – and she is skilled within writing, social media, campaign project management and PR.

Anders
Monrad
Rendtorff

Associate Senior Advisor

Anders
Monrad
Rendtorff

Billede af medarbejder

Associate Senior Advisor
+45 29 40 70 16
anders@relationspeople.dk

Anders was a senior advisor at RelationsPeople from 2017-2024. At the end of 2024, he is Communications Director at LEO Pharma A/S and associated with RelationsPeople as an associate, not least due to his continued interest in the book The Communications Advisor, which he co-authored, and the research project behind it.

by Anders Monrad Rendtorff

Article
How to improve the quality of a town hall meeting
RelationsPeople Kommunikationsbureau
by Laura Olaf Nielsen and Anders Monrad Rendtorff
Internal CommunicationLeadership Communication
A meeting for all employees - a town hall meeting - plays a central role in internal communications in most large organizations. Senior management uses the meeting to update employees on the company strategy, organizational changes, and other events that affect most employees. But when is a town hall meeting a good meeting?
Case
Virtual launch of corporate strategy for 140 leaders
Communications StrategyLeadership Communication
TV 2 Denmark had developed a new corporate strategy and needed to launch it to all managers and employees. COVID-19 resulted in the launch taking place virtually.
Case
Development course for communication advisers
Pete Burke
RelationsPeople created a training program for consultants at the Faculty of Health and Medical Sciences at the University of Copenhagen in order to promote and strengthen a modern mindset and stronger advising competencies.

Alexandra
Infantino
Charquero

Consultant

Alexandra
Infantino
Charquero

Alexa

Consultant
+45 51 93 89 49
alexandra@relationspeople.dk

Alexandra manages the operation on two of the agency’s largest clients, where she works with traditional and product PR as well as events. Alexandra is particularly passionate about language, detail and relations, and when she’s not working she’s painting and preparing quizzes for the office’s social events.

RelationsPeople

Vester Farimagsgade 41
DK 1606 København V

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