Alexandra spends most of her hours managing the operation of the agency’s largest client closely together with her team. She knows the ins and outs when it comes to PR and you’ll often find her deep in excel sheets keeping track of the plans and processes. As Alexandra puts a lot of hours on tech clients she is up to date with the latest trends and knows how to communicate complex content to the broader audience. When not working she loves to paint and find hidden treasures in second hand stores.

Anita is a rhetorician specialized in speech writing who passionately creates relevant and vivid storytelling and communication. Combined, Anita has more than six years of experience working with political, commercial and journalistic communication – and she is skilled within writing, social media, campaign project management and PR.

Anna Rørbæk has many years of experience in strategic communication, public affairs and leadership across the political sphere, civil society and commercial organisations. She has held senior management positions in two major Danish NGOs and has previously advised both political stakeholders and businesses — most recently from a communications consultancy and originally from the Danish Parliament (Christiansborg), first for the Liberal Party and later for the Social Liberal Party. Anna Rørbæk holds a Master’s degree in Media Studies with a minor in Rhetoric from the University of Copenhagen (2005) and has completed executive leadership programmes as well as gained active board experience, with a particular focus on advisory work, strategy and stakeholder management.

Eva’s home turf is sustainability/ESG and communication, building on a 20 year-long experience within this field. Is often found as head writer on sustainability reports for some of Denmark’s largest corporations as well as writing and editing content for Denmark’s longest running platform for sustainability professionals.

Cecilie holds a Master’s degree in Political Communication and Management from CBS. She has experience from a media agency where she worked with influencers, traditional PR and campaigns. At RelationsPeople, Cecilie sits on several of the agency’s clients and deals with PR, influencer collaborations, project management, copywriting and much more. She particularly enjoys working with strategic communication, PR and project management. When she’s not at the agency, she volunteers as a youth counsellor at the NGO GirlTalk.

Kenneth is an experienced writer with a knack for spotting the good story and uncovering interesting angles. He is comfortable in most genres and has a strong background work with the press, when the stories are ready to be brought to life.

In 2000, Kristian founded RelationsPeople. He is an expert on leading and developing strategic processes, training leaders in communicating and steering organisations through changes or crises, Kristian has previously worked as a management consultant and Head of Communications in an international company. Apart from that, he is an adviser on several boards and regularly teaches at Copenhagen Business School.

Kristoffer reaches far and wide as communications adviser and has a particularly strong background in employer branding. He is highly skilled in working with narratives and has launched several defining employer brands that are still utilised in the organisations.

Joacim is a seasoned journalist with an eye for business, media and politics. He is sharp with the pen and contributes to the agency with his knowledge of what makes stories live in the press and what makes a good story. When he’s not at work, he enjoys being in the kitchen and has a love for literature.

Laura has been with the agency for two years where she works with different clients on projects ranging from strategic communication and copywriting to launch events and PR. Laura is well-practiced in event handling from previous work in the music industry and when she’s not at the office, you’ll find her head banging to heavy metal or spending time with her family.

Mai holds a Master’s degree in business communication and is passionate about bridging technical knowledge and easy-to-understand messaging. Most recently, Mai held the position of marketing coordinator, where she worked in several disciplines within marketing and communication in the B2B segment. With more than three years of experience, Mai has built up broad competencies in PR, copywriting and project management.

Nikoline is project manager on several of the bureau’s many projects in product PR, event planning, influencer campaigns and product testing. When she is not busy in the office, she works as voluntary copy writer and communications consultant for the music festival Musik i Lejet.

Sofie is a leading character on several of the bureau’s client teams. She sets the agenda and creates positions for the clients, as well as excelling as adviser in crisis management, media training and influencer marketing.

Ulrikke is studying History at the University of Copenhagen and has just returned from a semester at Cornell University in the United States, where she specialized in media, storytelling, and communication – while also gaining substantial practical experience. She now applies that knowledge and experience at the agency, working with a wide range of clients and contributing to everything from employer branding to large-scale PR campaigns.

Lisa has more than 20 years of experience with internal and leadership communication from companies such as Codan/TryggHansa, COWI and Danske Bank. She has developed a practical training format for leadership communication, which she has used since 2013 to train leaders in communication in connection with strategy implementation and transformations.

Mads is an Associate Senior Advisor and an independent Art Director. For several years, he has collaborated with us whenever clients needed a strong visual concept or a steady hand in creative production. He has a background as Creative Director at several advertising agencies and has an extensive network of skilled creative producers.
You can learn more at madskold.dk.