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RelationsPeople
Employer Branding

Employer brand development to strengthen recruitment

Kenneth RelationsPeople
Kenneth Grothe Toustrup

Advisor
+45 26 56 29 96
kenneth@relationspeople.dk

After Evida moved its headquarters from Copenhagen to Viborg, the recruitment of specialists became a challenge. RelationsPeople developed an employer brand, including a strategy and core narrative to tackle this challenge.

Due to its geographical location, Viborg is in direct competition with Aalborg and Aarhus, especially for specialised candidates. The challenge was to attract 50 highly qualified specialists to the new Viborg office in competition with the two major cities. The wish list included controllers, digital business developers, market analysts and data specialists.

RelationsPeople was asked to develop an employer brand for Evida. The project consisted of an initial analysis phase, including many interviews with employees and managers, workshops, and work meetings. The analysis formed the basis for the strategy, message development, core narrative and final employer brand.

The final part of the project was the actual launch, which included a new job site, films, and an employee advocacy programme with a series of LinkedIn workshops for employees and managers.

One year into the project, Evida had recruited 86 new employees.

Kenneth Grothe ToustrupCasesEmployer Branding
Case
Development of employer brand for the Danish Security and Intelligence Service
Employer branding projekt
Employer Branding
Case
Naviair: Development of employer brand
Employer Branding
Like many other companies, Naviair faced the challenge of recruiting technical specialists in a tight labour market. At the same time, they also needed to attract graduates to the air traffic controller programme to have enough air traffic controllers to handle the airspace over Denmark in the future. They felt that there was a lack of a unified and unifying narrative about Naviair as a workplace.
Case
Alfa Laval: Developing a new core story
Corporate BrandingEmployer BrandingESG
Alfa Laval is a global industrial company headquartered in Lund, Sweden, with more than 20,000 employees worldwide. The company was experiencing rapid growth and was meeting new customers and partners who were not already familiar with the company or its products and solutions. This growth also created a need for a stronger employer brand to attract and retain employees. Therefore, Alfa Laval wanted to develop a new core story.
Workshop
Workshop: Strengthen your brand through LinkedIn profile management
RelationsPeople Kommunikationsbureau
by Kristoffer Kej
Employer BrandingTraining & workshops
Are your managers making the most of LinkedIn? We take the management team through a hands-on workshop and show in two to three hours how LinkedIn can add value to your organization, how individual managers can differentiate and position themselves, and how LinkedIn can support sales, branding, and recruiting.
Case
Employer branding platform for multiple employee groups
Employer Branding
Nordic Sugar needed to attract talented specialists to their headquarters in Copenhagen as well as to their factories on Lolland and Falster.

RelationsPeople

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