Nordic Sugar needed to attract talented specialists to their headquarters in Copenhagen as well as to their factories on Lolland and Falster.
As a solution, management had decided to invest in a new employer branding platform aimed at covering all employee groups.
RelationsPeople developed the platform and helped produce job advertisements and films.
Case
Employer Branding
Development of employer brand for the Danish Security and Intelligence Service
Case
Employer Branding
Naviair: Development of employer brand
Like many other companies, Naviair faced the challenge of recruiting technical specialists in a tight labour market. At the same time, they also needed to attract graduates to the air traffic controller programme to have enough air traffic controllers to handle the airspace over Denmark in the future. They felt that there was a lack of a unified and unifying narrative about Naviair as a workplace.
Case
Corporate BrandingEmployer BrandingESG
Alfa Laval: Developing a new core story
Alfa Laval is a global industrial company headquartered in Lund, Sweden, with more than 20,000 employees worldwide. The company was experiencing rapid growth and was meeting new customers and partners who were not already familiar with the company or its products and solutions. This growth also created a need for a stronger employer brand to attract and retain employees. Therefore, Alfa Laval wanted to develop a new core story.
Workshop
Workshop: Strengthen your brand through LinkedIn profile management
by Kristoffer Kej
Employer BrandingTraining & workshopsAre your managers making the most of LinkedIn? We take the management team through a hands-on workshop and show in two to three hours how LinkedIn can add value to your organization, how individual managers can differentiate and position themselves, and how LinkedIn can support sales, branding, and recruiting.
Event
Employer Branding Masterclass
by Kristian Eiberg and Kristoffer Kej
Employer BrandingHELD: Are you responsible for employer branding in your organization and looking for inspiration and concrete tools to take your work to a strategic level? Then sign up for our Employer Branding Masterclass, where we will share our experiences from the last 15 years of employer brand development.
Case
Employer Branding
Employer brand development to strengthen recruitment
After Evida moved its headquarters from Copenhagen to Viborg, the recruitment of specialists became a challenge. RelationsPeople developed an employer brand, including a strategy and core narrative to tackle this challenge.