Education

Launch of educational platform for quantum physics

sof1e

Sofie Desmareth Riemann

Director, Partner
+45 22 65 51 34
sofie@relationspeople.dk

CP3-Origins at the University of Southern Denmark were to launch a major new project, KvanteKarina, a virtual YouTube star and a new educational portal to get more children and young people interested in quantum physics.

KvanteKarina has her own YouTube channel where she shares insights about the big questions of physics in an easy-to-understand language. She is an ordinary teenager, but her knowledge of quantum physics is unique, and she brings children and young people into her exciting universe through eye-to-eye communication. The universe behind KvanteKarina was created in collaboration with We Love People.

Together with the new educational portal, the launch of KvanteKarina marked a new pedagogical approach where young people were involved from the very beginning to ensure that they were on board and could relate to the universe and see something fun and exciting in quantum physics.

RelationsPeople was responsible for generating national and regional publicity for the launch of the educational platform and KvanteKarina’s YouTube channel. This was achieved by involving the professors behind the educational material, the creators of KvanteKarina and students who had tested the material. A sustained effort was made to generate publicity on TV, radio, specialist and regional media, so that even more teachers and students would be curious about the wondrous world of quantum physics in the future.

Selected results six months after the launch:

200,800 views of KvanteKarina’s 12 YouTube videos
5,953 followers on YouTube
10,000+ visits to Kvantebanditter.dk
5,000 games played on Kvantebanditter.dk
300 downloads of educational material
Total reach for PR coverage (calculated two weeks after launch) 2,804,910

Sofie Desmareth Riemann Cases Public relations

Accenture: thought leadership platform for their leaders

RelationsPeople Kommunikationsbureau

Public relationsThought Leadership

International technology and consulting company Accenture works with a thought leadership platform for a number of executives to ensure greater visibility and support sales.

Codan: Online safety campaign went viral

CampaignsPublic relations

Insurance is not a high-interest topic for consumers, making it challenging for insurance companies to remain relevant. To address this issue, Codan took a new approach and focused on a topic that already concerns Danes: online safety.

Codan: Campaign to increase the use of reflectors among young people

CampaignsPublic relations

Codan and Børneulykkesfonden conduct an annual survey on Danes' use of reflectors. The results consistently show that young people aged 15-34 have the lowest usage rates. The campaign - #blivset – was to increase the use of reflectors among young people.

Get more muscle on LinkedIn

RelationsPeople Kommunikationsbureau

by Kristoffer Kej

Public relationsThought Leadership

Is your management team making the most of LinkedIn? A workshop can take the management team into the engine room and show them why the medium is important, how each manager can be successful and how to achieve their goals.

Raising awareness through expert co-creation

Public relations

Collaboration with a renowned photographer raised awareness of Samsung's new phone in the target audience.

PR strategy and execution for a good cause

Public relations

Every year, DR and the 12 largest NGOs join forces to raise money for projects in third world countries during Danmarks Indsamling. The big fundraising show takes place on the first Saturday in February on DR1, but it is preceded by many months of fundraising activities.