Workshop: Get more muscle on LinkedIn

Is your management team making the most of LinkedIn? A workshop can take the management team into the engine room and show them why the medium is important, how each manager can be successful and how to achieve their goals.

There are 546 million users on LinkedIn worldwide, of which approximately two million are in Denmark. 14 percent of Danish users, approximately 280,000, are on LinkedIn daily, while 53 percent are on LinkedIn weekly.

LinkedIn is the world’s largest professional network and a land of opportunity if you work in a company or organization that wants to stand out and be seen and heard. There is great potential to boost sales, branding and recruiting, but it requires management to maintain an appropriate level of activity and be relevant to their target audiences. And that doesn’t happen without legwork.

What kind of content will LinkedIn and your followers respond to? When and how often should they post, share, comment, and respond? What topics and content types can each manager position themselves with? And how do you best use mentions, hashtags, groups, and sponsored content? These are just some of the questions we can answer during a workshop that is typically built around the following points

• Purpose and strategy
• Practical advice on how to get noticed on LinkedIn
• Hands-on training
• Tips for the good post

Write to Kristoffer Kej at kristoffer@relationspeople.dk if you are interested in hearing more about our LinkedIn workshop.