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RelationsPeople
Pete Burke

Development course for communication advisers

Anders Monrad Rendtorff

Associate partner & Senior Advisor
+45 29 40 70 16
anders@relationspeople.dk

RelationsPeople created a training program for consultants at the Faculty of Health and Medical Sciences at the University of Copenhagen in order to promote and strengthen a modern mindset and stronger advising competencies.

The University of Copenhagen’s SUND Faculty of Health and Medical Sciences has been concentrating on enhancing communication efforts for a number of years. Numerous initiatives are developing in research as well as through significant development processes in the various departments and clusters.

It has been a huge challenge for the press and the communication department to organize and compile information about both the intranet and the external channels. For the same reason, the organization is requiring more and more specialized communication support for jobs that are getting more complex. This is difficult because the communication advisor’s abilities might quickly be put to the test by the variety and complexity of responsibilities with “customers” who are becoming more and more talented, aspirational, and demanding.

SUND sought to create a program that would help the entire department adopt a modern mindset and have a better grasp of the advisory function. The increased requirements and expectations would be met by a team of committed communication advisors.

In order to meet this need, RelationsPeople created a training program for the advisors that included a number of presentations on the realities of the adviser role as well as a specific assignment of creating a communication strategy for the communication advisor’s main client, which was then delivered. As a result, consulting abilities were improved, and a set of specific plans were created.

Anders Monrad RendtorffCases
Case
Event for new product portfolio launch
Public relations
For the launch of the latest products on mobile and audio, Samsung wanted to build closer relationships with Danish lifestyle media and focus on the products' design and possibilities for creativity.
Case
Nordic lead agency for major product launch
Public relations
RelationsPeople was selected by Samsung to be the Nordic lead agency for a major product launch.
Case
Communicating complex technology with a global brand
CampaignsCorporate Branding
The South Korean tech giant, Samsung Electronics, wanted to spread awareness of NFT technology in Denmark. RelationsPeople took up the challenge and converted a complex technology into an understandable conversation topic using multiple communication disciplines.
Case
A stronger position among business customers through thought leadership
Thought Leadership
Købstædernes Forsikring wanted to position themselves as a key player in cyber insurance for an important customer segment of smaller Danish companies. Based on our own analyses, an event, and the current debate, we created several opportunities to communicate to both existing and potential customers.
Case
Positioning Copenhagen’s most attractive city district
Corporate Branding
The development company Carlsberg Byen had just been established, and it needed to communicate in order to position itself as Copenhagen's most attractive district.
Case
Employer branding platform for multiple employee groups
Employer Branding
Nordic Sugar needed to attract talented specialists to their headquarters in Copenhagen as well as to their factories on Lolland and Falster.

RelationsPeople
a part of PeopleGroup

Vester Farimagsgade 41
DK 1606 København V

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