Virtual launch of corporate strategy for 140 leaders

TV 2 Denmark had developed a new corporate strategy and needed to launch it to all managers and employees. COVID-19 resulted in the launch taking place virtually.

TV 2 Denmark needed to introduce a new corporate strategy to its 1300 employees in Copenhagen and Odense. This was to be done in a cascade fashion, with the strategy first presented in detail to the 140 managers. This was followed by a launch for all employees and an internal campaign.

The presentation to the managers was initially organised as physical meetings over several days, and RelationsPeople was tasked with planning and facilitating the physical meetings in collaboration with the communications and marketing department.

Due to the increased restrictions imposed by the authorities in connection with the COVID-19 pandemic, the launch of the new strategy had to be changed to a virtual launch.

RelationsPeople developed a concept and programme for the launch in collaboration with TV 2 Danmark, and a RelationsPeople consultant facilitated an effective and engaging live launch from the news studio in Odense. It was important that the execution was at a high production level and engaging.

Despite the virtual format, participant involvement was a priority. At the same time, it was important for management to get feedback on the strategic elements, so the chat function was fully utilised to document the many decentralised breakouts.

The programme included short presentations from senior leaders, departmental discussions in break-out rooms, with key points picked up in the chat function, and a wrap-up with the CEO.

The result was an effective kick-off for managers, a truly engaging process, and an invitation to managers to continue working on the strategy. And a new certainty that ambitious virtual formats can be engaging and therefore very useful in TV 2 Denmark’s development processes. Finally, going digital meant that the company’s own production staff could demonstrate agility and competence in new formats – one of the key points of the strategy.