Social media strategy and concept

Nivaagaards Malerisamling wanted to increase its visibility through social media.

Nivaagaards Malerisamling is a small museum with great art and 30,000 visitors a year. Based on a previous analysis and strategy phase, the museum wanted to increase awareness of the museum through more systematic communication on Facebook and Instagram. The focus was to be on the museum’s special exhibitions, as the analysis showed that these had the potential to attract new – and younger – visitors.

In collaboration with the museum’s management and social media team, RelationsPeople developed a strategy and concept for Facebook and Instagram.