Developing vision, mission, and values

Visitors has increased in recent years at the museum of Nivaagaard and in order to strengthen future development of the museum, the museum wanted a stronger vision, which RelationsPeople helped develop.

The Nivaagaard Collection is a state-recognised art museum founded in 1908 by landowner Johannes Hage, who donated his private art collection to the public as a self-governing institution. The museum exhibits works of art from the Italian and Northern European Renaissance, the Dutch Baroque and the Danish Golden Age. In addition, the museum holds two or three special exhibitions a year, often of recent or modern art.

The Nivaagaard Collection is a popular local meeting place in Nivå, and the number of visitors has increased in recent years. To strengthen the future development of the museum, the board wanted to develop a new vision and mission and formulate the museum’s values. This had to be done with respect for the museum’s history, but at the same time support the museum’s strategic objectives.

RelationsPeople developed the new leadership foundation in collaboration with the board and the museum director. The first part of the project consisted of interviews with board members and the director. Based on these interviews, desk research and previous analysis, RelationsPeople formulated proposals for a new vision and mission. Then, in a workshop, the museum’s staff developed a set of values for the museum. A proposal for a new management foundation with vision, mission and values was subsequently approved by the board.