LinkedIn leadership training
A Danish company in the financial sector was experiencing strong economic growth, but the company's external communication had not kept pace.
The company wanted to try more agenda-setting communication as part of a communications revitalisation, and one of the areas was the executive team’s use of LinkedIn. Some of the executives were active themselves, while others’ profiles were completely dormant.
RelationsPeople designed and executed a two-hour hands-on workshop for the executives on how to optimise their profiles and how to be active on LinkedIn. We reviewed their profile text and then developed content for their posts as part of an ongoing collaboration.