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RelationsPeople
Nikoline Meincke Larsen

Senior Consultant
+45 40 26 16 63
nikoline@relationspeople.dk

RelationsPeople was selected by Samsung to be the Nordic lead agency for a major product launch.

RelationsPeople was chosen to be the lead agency in the Nordics when Samsung had a major flagship launch of their foldable phones, the Samsung Galaxy Z Fold4 and Z Flip4, in August 2022. The task was to lead the other three Nordic agencies and ensure Samsung’s objectives were met.

 

Samsung wanted to generate significantly more press coverage of the new products at both Nordic and local level compared to the last launch, which had been run by another agency. We needed to come up with significantly more angles that would be interesting to tech, national, regional and lifestyle media.

 

To achieve the ambitious goals, we developed an inspirational catalogue of alternative press angles for all Nordic countries and challenged all countries to explore new media opportunities. We developed a comprehensive Nordic PR plan for the launch, so that all countries had a unified starting point. And we incorporated local ideas so that we could inspire each other across countries to break new ground.

 

At Nordic level, we generated 73% more press coverage than at the launch in 2021 and landed 15% higher than the target set at Nordic level.

 

In the Danish market alone, we generated 52% more press clippings than the target we set when launching.

Nikoline Meincke LarsenCasesPublic relations
Case
Event for new product portfolio launch
Public relations
For the launch of the latest products on mobile and audio, Samsung wanted to build closer relationships with Danish lifestyle media and focus on the products' design and possibilities for creativity.
Case
Launch of the first IMAX cinema in the Nordics
Public relations
CinemaxX in Copenhagen wanted to support the launch of the first IMAX cinema in the Nordics.
Case
Revitalizing Copenhagen’s special brewery
CampaignsCorporate BrandingPublic relations
Nørrebro Bryghus wanted to revitalize its corporate brand and heighten demand for its high-quality products.
Case
Introduction to the Danish market
Public relations
The London based architects Upton-Hansen Architects wanted to enter the Danish market
Case
Engaging co-branding of coffee brand
Public relations
Nespresso's unique capsule coffee concept and user-friendly coffee machines have won the Danes over long time ago. But Nespresso wanted to stand out from competitors.

RelationsPeople
a part of PeopleGroup

Vester Farimagsgade 41
DK 1606 København V

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