Communication strategy for
Copenhagen’s new
city district
The development company behind Carlsberg Byen was about to revise its communication strategy and needed to know how several important stakeholders perceived the city district.
Up until this point, stakeholders’ knowledge of Carlsberg Byen had primarily been driven by the many cultural and leisure offers in the city district. However, as the company was now entering a crucial sales phase, stakeholders’ connotations of Carlsberg Byen needed to be changed.
In collaboration with the development company, RelationsPeople executed a series of stakeholder analyses and awareness readings, which, among other things, formed the basis of a new communication strategy and a communication report.
Case
Communications StrategyCorporate Branding
Nordic communications function for international company
BASF, the world's largest chemical company, wanted to raise the visibility of its many knowledge-intensive businesses in the Nordics, where it also faced challenges in communicating its sustainability agenda.
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Communications StrategyLeadership Communication
Virtual launch of corporate strategy for 140 leaders
TV 2 Denmark had developed a new corporate strategy and needed to launch it to all managers and employees. COVID-19 resulted in the launch taking place virtually.
Case
Communications StrategyPublic relations
Targeted campaign to improve coverage in lifestyle media
Samsung wanted to increase its presence in lifestyle media.
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Communications Strategy
Development of a Nordic communication strategy
A service company with operations in Denmark, Norway, Sweden, and Finland wanted to develop its first Nordic communications strategy.
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Communications StrategyCorporate Branding
Developing vision, mission, and values
Visitors has increased in recent years at the museum of Nivaagaard and in order to strengthen future development of the museum, the museum wanted a stronger vision, which RelationsPeople helped develop.
Case
Communications Strategy
Communication strategy for employer organisation
The Process Industry is a large member association in Dansk Industri (employer organisation), which includes some of the largest manufacturing companies in Denmark, and the desire was to make their profile clearer towards members and other stakeholders.