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RelationsPeople

Communication strategy for
Copenhagen’s new
city district

Kristian Eiberg

Managing director, Partner
+45 22 65 52 51
kristian@relationspeople.dk

The development company behind Carlsberg Byen was about to revise its communication strategy and needed to know how several important stakeholders perceived the city district.

Up until this point, stakeholders’ knowledge of Carlsberg Byen had primarily been driven by the many cultural and leisure offers in the city district. However, as the company was now entering a crucial sales phase, stakeholders’ connotations of Carlsberg Byen needed to be changed.

In collaboration with the development company, RelationsPeople executed a series of stakeholder analyses and awareness readings, which, among other things, formed the basis of a new communication strategy and a communication report.

Kristian EibergCasesCommunication strategy
Case
Message platform for 50 markets
Communication strategy
ISS World Services wanted to communicate the high quality of its deliverables within one of its business areas in a more consistent way.

RelationsPeople
a part of PeopleGroup

Vester Farimagsgade 41
DK 1606 København V

info@relationspeople.dk

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