The Danish national league, Alka Superliga, wished to improve the fan experience to secure a strong attendance to matches.
The challenge was that the football clubs competing in the national league generally did not have the organizational resources to market themselves, and they were not equipped to know which activities were the most efficient.
RelationsPeople conducted a best-practice analysis based on other successful football leagues around the world, other sports and industry experts.
The conclusions of the analysis provided the basis for a two-day seminar attended by top management and marketing executives from the various football clubs.
Case
Corporate BrandingSustainability
Positioning international company through social media
BASF, the world's largest chemical company, wanted to strengthen its position in the Nordics with decision makers, business partners, potential candidates, and employees.
Case
Communications StrategyCorporate Branding
Nordic communications function for international company
BASF, the world's largest chemical company, wanted to raise the visibility of its many knowledge-intensive businesses in the Nordics, where it also faced challenges in communicating its sustainability agenda.
Case
Corporate Branding
Social media strategy and concept
Nivaagaards Malerisamling wanted to increase its visibility through social media.
Case
Corporate Branding
Development of updated profile
The Municipality of Helsingør wanted more coherence in cultural life in order to boost tourism in the city, and RelationsPeople developed a concept for Museerne Helsingør.
Case
Communication strategyCorporate Branding
Developing vision, mission, and values
Visitors has increased in recent years at the museum of Nivaagaard and in order to strengthen future development of the museum, the museum wanted a stronger vision, which RelationsPeople helped develop.
Case
Corporate BrandingThought Leadership
Building thought leadership in tech
American IT company Aruba wanted to position itself in the Danish market and RelationsPeople translated complex, internationally oriented material into local content, resulting in a thought leadership approach.