The Danish national league, Alka Superliga, wished to improve the fan experience to secure a strong attendance to matches.
The challenge was that the football clubs competing in the national league generally did not have the organizational resources to market themselves, and they were not equipped to know which activities were the most efficient.
RelationsPeople conducted a best-practice analysis based on other successful football leagues around the world, other sports and industry experts.
The conclusions of the analysis provided the basis for a two-day seminar attended by top management and marketing executives from the various football clubs.
Case
Corporate Branding
Positioning Copenhagen’s most attractive city district
The development company Carlsberg Byen had just been established, and it needed to communicate in order to position itself as Copenhagen's most attractive district.
Case
Corporate Branding
Repositioning of consulting engineers
The international consultative engineering company, Steensen Varming, was marking its 80th anniversary along with the fact that it had been 40 years since the company opened its office in Sydney to help build the Opera House.
Case
Corporate Branding
Launch of a more sustainable coffee experience
Nespresso wanted to facilitate recycling of used coffee capsules from consumers on the Danish market. However, Danish legislation did not permit such recycling.
Case
Corporate BrandingMarketing PR
Revitalizing Copenhagen’s special brewery
Nørrebro Bryghus wanted to revitalize its corporate brand and heighten demand for its high-quality products.
Case
Corporate Branding
Sales brochures for Carlsberg Byen
During the next eight to ten years, Carlsberg’s old brewery ground will be transformed into a new city district, where 3,100 residences in different sizes and price ranges will be built.