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The Danish national league, Alka Superliga, wished to improve the fan experience to secure a strong attendance to matches.
The challenge was that the football clubs competing in the national league generally did not have the organizational resources to market themselves, and they were not equipped to know which activities were the most efficient.
RelationsPeople conducted a best-practice analysis based on other successful football leagues around the world, other sports and industry experts.
The conclusions of the analysis provided the basis for a two-day seminar attended by top management and marketing executives from the various football clubs.