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RelationsPeople

Launch of a
more sustainable
coffee experience

Sofie Desmareth Riemann

Director, Partner
+45 22 65 51 34
sofie@relationspeople.dk

Nespresso wanted to facilitate recycling of used coffee capsules from consumers on the Danish market. However, Danish legislation did not permit such recycling.

Once the legislation was changed, RelationsPeople collaborated with Nespresso on launching a recycling system in Denmark and to promote this system towards politicians, media and consumers.

Part of the solution entailed a consumer-oriented film and an opening event attended by the Minister for the Environment.

Sofie Desmareth RiemannCasesCorporate Branding
Case
Positioning Copenhagen’s most attractive city district
Corporate Branding
The development company Carlsberg Byen had just been established, and it needed to communicate in order to position itself as Copenhagen's most attractive district.
Case
Repositioning of consulting engineers
CampaignsCorporate Branding
The international consultative engineering company, Steensen Varming, was marking its 80th anniversary along with the fact that it had been 40 years since the company opened its office in Sydney to help build the Opera House.
Case
Marketing Alka Superliga
Corporate Branding
The Danish national league, Alka Superliga, wished to improve the fan experience to secure a strong attendance to matches.
Case
Revitalizing Copenhagen’s special brewery
CampaignsCorporate BrandingPublic relations
Nørrebro Bryghus wanted to revitalize its corporate brand and heighten demand for its high-quality products.

RelationsPeople
a part of PeopleGroup

Vester Farimagsgade 41
DK 1606 København V

info@relationspeople.dk

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