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RelationsPeople

Launch of a
more sustainable
coffee experience

Sofie
Sofie Desmareth Riemann

Director, Partner
+45 22 65 51 34
sofie@relationspeople.dk

Nespresso wanted to facilitate recycling of used coffee capsules from consumers on the Danish market. However, Danish legislation did not permit such recycling.

Once the legislation was changed, RelationsPeople collaborated with Nespresso on launching a recycling system in Denmark and to promote this system towards politicians, media and consumers.

Part of the solution entailed a consumer-oriented film and an opening event attended by the Minister for the Environment.

Sofie Desmareth RiemannCasesESGPublic relationsThought Leadership
Case
BASF: Thought leadership opens doors to key audiences
Thought leadership
Thought Leadership
The world's largest chemical company doesn't need to be known to the general public, but instead focuses on a few selected target groups. A strategically founded thought leadership effort provides knowledge and dialogue with key target groups.
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Samsung: Nordic thought leadership program for the world’s largest electronics manufacturer
Thought Leadership Program Samsung Brand Voices
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RelationsPeople has developed a thought leadership program - Samsung Brand Voices - to strengthen Samsung's brand as a pioneer in future technology in the Nordic countries.
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BASF: Media training helps world’s largest chemical company convey complex messages.
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No matter how experienced a leader or spokesperson you are, it takes practice and a lot of training to be able to deliver messages at eye level to a journalist. The world's largest chemical company knows this, which is why their spokespersons receive ongoing media training.
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Accenture: thought leadership platform for their leaders
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Codan: Online safety campaign went viral
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Insurance is not a high-interest topic for consumers, making it challenging for insurance companies to remain relevant. To address this issue, Codan took a new approach and focused on a topic that already concerns Danes: online safety.
Case
Codan: Campaign to increase the use of reflectors among young people
CampaignsPublic relations
Codan and Børneulykkesfonden conduct an annual survey on Danes' use of reflectors. The results consistently show that young people aged 15-34 have the lowest usage rates. The campaign - #blivset – was to increase the use of reflectors among young people.

RelationsPeople

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DK 1606 København V

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