thought leader

Strengthen the brand
and generate sales by sharing knowledge

Want to know more?
Contact:

Kristoffer

Kristoffer Kej

Director, Partner
+45 22 65 52 56
kristoffer@relationspeople.dk

We have many years of experience in developing strong thought leadership positions for organisations, their managers, and experts. We help our clients develop strong thought leadership positions by communicating their knowledge and attitudes in an engaging way.

How we work with thought leadership

Our approach is based on the idea that a thought leadership position is built on three components: knowledge, attitude, and action. Based on a clear strategy, we help clients identify and communicate the knowledge that already exists within the organisation. If necessary, we also help produce new knowledge, for example surveys. And then we help formulate positions that secure speaking opportunities and media columns. Finally, we identify opportunities for concrete actions that can further strengthen the position. This could be events, partnerships, or collaborations with universities or other organisations.

When working with leaders or experts as thought leaders, we emphasise basing communication on their personal interest. We also support their personal drive with ghost-writing of content and training in delivering the messages.

In the past, we have developed positioning strategies based on analysing the market and competitors. And we have helped our clients to position themselves with interesting content for their channels, press stories, columns, and conference presentations.

Top management communication: The challenging relationship with the foreign CEO

RelationsPeople Public Affairs

by Kristian Eiberg

Leadership Communication

When a new CEO arrives, the communications director is thrown back to square one in his or her positioning journey. If he's coming from outside, he's starting from scratch. And if he's not Danish, the start will be particularly challenging.

Don’t underestimate peer management

RelationsPeople Kommunikationsbureau

by Kristian Eiberg

Leadership Communication

The new head of communications has reason to be excited. Exciting challenges lie ahead, either in the same organization or somewhere completely new. But there's a real danger that you won't make the cut. If you're quickly build an internal network in the new place, you're more likely to succeed.

How to improve the quality of a town hall meeting

RelationsPeople Kommunikationsbureau

by Laura Olaf Nielsen and Anders Monrad Rendtorff

Internal CommunicationLeadership Communication

A meeting for all employees - a town hall meeting - plays a central role in internal communications in most large organizations. Senior management uses the meeting to update employees on the company strategy, organizational changes, and other events that affect most employees. But when is a town hall meeting a good meeting?

A communications manager controls 4% of what the organization talks about

RelationsPeople Kommunikationsbureau

by Anita Østergaard Sørensen

Internal CommunicationLeadership Communication

In the hallways, in the parking lot, in the cafeteria, and at the desks. Internal communication takes place everywhere in an organization. That's why town hall meetings constitute the perfect opportunity to influence what managers and employees talk about, how the company is perceived, and ultimately, how it performs. We spoke to our Associate Partner and Senior Advisor, Anders Monrad Rendtorff, about why town halls are such an important and challenging communication discipline.

Development of employer brand for the Danish Security and Intelligence Service

Employer branding projekt

Employer Branding

BASF: Thought leadership opens doors to key audiences

Thought leadership

Thought Leadership

The world's largest chemical company doesn't need to be known to the general public, but instead focuses on a few selected target groups. A strategically founded thought leadership effort provides knowledge and dialogue with key target groups.