Set a clear direction for
the organisation internally and externally
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Associate Partner & Senior Advisor
+45 29 40 70 16
Executive communication and leadership communication is an important and integral part of a company's corporate communication. We believe that companies strengthen their reputation and create clarity and engagement by working in a structured way with leadership communication. We have many years of experience in training top executives 1:1, and with thought leadership we have established agendas that support our clients' business.
How we work with leadership communication
Leadership communication is the communication of leaders to employees and other leaders. It is both the daily oral and written leadership communication and the leadership communication that takes place in connection with special occasions such as the launch of a new strategy or a major change in the organisation. Management communication takes place internally through meetings, emails, articles, and videos on the intranet, as well as on internal communication systems. Here, it is about how employees perceive their job and workplace and understand the direction in which the organisation is heading.
Externally, managers – and especially top managers – communicate through interviews, columns, and opinion pieces in editorial media, through their posts in social media such as LinkedIn, and when they participate in presentations at external conferences, etc. In practice, internal and external leadership communication should be seen as integrated, with employees reading along, especially when senior leaders communicate in external media.
Working with senior management our approach is communication based on the topics that the senior manager is personally interested in. This makes communication authentic and credible. We identify positions for the senior leader on the chosen topics, develop a plan, prepare message documents, train the senior leader, and often help the communications director or manager to write columns, opinion pieces, LinkedIn posts, videos, etc. on behalf of the senior leader.
We help the communications director or manager to link senior management communication and executive communication in an integrated communication system. Here we link the communication of the top manager at employee meetings (town-halls) with the communication to employees through the organisation’s own media (e.g., intranet), with the top managers’ communication to managers and the communication packages that managers need to use in their managerial communication to employees.
We have more than 20 years of experience in advising and training managers and in collaborating with the internal advisors working on managerial communication and executive communication. Since 2018, we have also gained new insights by participating in an extensive research project with the University of Copenhagen on executive communication and counselling of top managers.
Coaching-forløb: Sådan styrker du relationen til din topchef
Workshop: Lederkommunikation - kom godt fra start