Set a clear direction for
the organisation internally and externally

Leadership communication is an essential part of internal and external communication. We believe that by approaching leadership communication in a structured way, organizations can strengthen their reputation, create clarity around strategy and improve employee engagement.

How we approach leadership communication – the internal perspective

Leadership communication in an organization takes place both internally and externally. Internally, a leader’s communication sets direction and creates employee engagement and followership at a time when most organizations are undergoing significant change.

Employees generally have a high level of trust in their leaders, are motivated by purpose, and want to know how they are contributing to meaningful goals. Good leadership communication can help.

We believe that internal leadership communication is best achieved by integrating CXO, middle manager and internal communication. This systematic approach leads to more effective day-to-day communication and prepares the organization for major changes, such as the implementation of a new organization or strategy. But systematization is not enough. It also requires managers to be aware of their personal leadership communication and to work continuously on developing their skills. We help the communication manager organize internal leadership communication, train CXOs and middle managers, and provide them with simple communication tools.

See examples of our work in leadership communication: Building thought leadership in a complex field and A stronger position among business customers through thought leadership.

The external perspective – positioning the leader

Leadership communication also has an external dimension. Here, the leader must navigate increasing demands from stakeholders to be a responsible organization in an environment that demands more and more transparency. At the same time, the external perception of an organization is largely a result of how the senior leader is perceived. Through interviews, columns and opinion pieces in editorial media, posts on LinkedIn and participation in conferences or other forums, senior leaders help paint a picture of the organization he or she represents.

We base our external leadership communication on the agendas that support the organization’s strategy, but also on the topics that the CXO is personally interested in. This makes the communication authentic and credible. In collaboration with the communication manager, we identify attractive positions for the CXO within the chosen topics, prepare message documents and a content plan, train the CXO, and can help write columns, opinion pieces, LinkedIn posts, etc. on behalf of the CXO.

We have more than 20 years of experience advising and training leaders and collaborating with internal advisors working with leadership communication. Since 2018, we have also gained new insights through an extensive research project with the University of Copenhagen on executive communication and advising senior executives, and in 2022 we co-authored the book The Communications Advisor [insert link].

If you’re interested in learning more about our work with executive communication, you can read more about our coaching programs and workshops below.

You can also read our articles on executive communication: The demanding relationship with the foreign CEO and new Head of Communications? Don’t underestimate the value of the internal network