
Effective internal communication
becomes the key to understanding
Want to know more?
Contact:

Kristian Eiberg
Managing Director, Partner
+45 22 65 52 51
kristian@relationspeople.dk
Want to know more?
Contact:

Anders Monrad Rendtorff
Associate Senior Advisor
+45 29 40 70 16
anders@relationspeople.dk
Internal communication happens in every organization because managers and employees talk to each other throughout the organization. We believe that a management that prioritizes and structures the formal part of internal communication helps employees understand the overall purpose and strategic goals of the organization and strengthens their identification with and sense of belonging to the workplace.
How we approach internal communication
In most organizations, internal communication takes place in a matrix where senior managers communicate with employees and middle managers, and employees communicate with each other. The purpose can be to inform about simple things, to build understanding and acceptance, or to pave the way for ownership and behavioural change.
We believe that organizations will be most successful with internal communication when it integrates all internal communication efforts and allows for feedback and dialogue.
The internal town hall meeting creates structure throughout the year
A key element of many organizations’ internal communications is the weekly, monthly, or quarterly all-staff meeting. This town hall meeting can take the form of an informal meeting in the cafeteria or a professionally produced meeting from a TV studio. Not surprisingly, these meetings work best if they are well prepared, if management has practiced the presentation, if the meeting provides a good framework for dialogue, and if middle managers in the organization are prepared to answer questions from employees.
After the town hall meeting, the communications department can follow up with articles and videos on the intranet and start preparing for the next meeting by doing polls on how employees understood the key messages of the meeting.
This cyclical structure allows for more effective matrix communication on a day-to-day basis and prepares the organization for major changes, such as the implementation of a new organization or strategy.
You can also read our articles on internal communication: How to Improve the quality of a town hall meeting and Why town halls are a necessary corporate communication tool.
If there is room for improvement, we’ll find it.
We help plan and execute all aspects of internal communications and train managers. We work with agendas that support the organization’s strategy and use data to document where there are challenges and opportunities for improvement. This could be the annual employee satisfaction survey, a leadership assessment, or a cultural analysis. These are also the measurements that will ultimately show whether a new approach to internal communications has worked.
See examples of our internal communications work here: Communication training for local managers