Get your messages
through to the target audience

All our PR solutions are developed on an earned and journalistic basis. This approach ensures that we do not produce news and content for content's sake, but because we see a relevant story that the target audience is interested in. Ultimately, this has a decisive impact on whether your content is read, seen, or heard.

How we work with PR

In a time when we are all increasingly overloaded with content and messages it requires a very high level of skill from the agency to achieve the target audience’s attention – whether it’s on LinkedIn, at a conference or in dialogue with a journalist. Our approach is always to test content and story ideas thoroughly to ensure that the content is relevant and aligned with your strategic objectives. This means we always ask questions and challenge, which ensures we are well equipped for the subject areas of the content to be produced.

In other words, we have to earn the interest of the target audience. This approach to PR is not always the easiest, but in our experience, it’s the one that delivers the best results.

At RelationsPeople, the focal point of our approach to PR is to work strategically with communication to build relationships with internal and external stakeholders, with the ultimate aim of strengthening our clients’ reputation. This can be done with tools such as social media content, mapping of core stakeholders, message documents, media training, spokesperson positioning plans and, of course, press pitches and dialogue with journalists.