Campaigns:
Reach your target audience with one key message

Campaigns are the perfect place to start when you have an important message that needs to be emphasised to a specific target group. However, a campaign can rarely stand alone and requires follow-up efforts and ongoing communication and focus to achieve a long-term effect.

How we work with campaigns

For a number of years, campaigns have been accused of having insufficient effect, and that they are therefore in many contexts a waste of resources. The challenge is typically that a campaign cannot stand alone, and that it primarily can solve a communication problem. Therefore, it is important to clarify from the very beginning of the work whether the objective of a campaign is the right one at all? Is it a communication problem that we want to solve? Or is it a behaviour that needs to be changed? In that case, we may need a number of other tools from our toolbox or a combination of tools.

Therefore, you will also find that we at RelationsPeople ask questions and challenge the starting point to ensure that we are helping to solve the right challenge for our customers and that it is actually possible to solve the challenge in question with a campaign.