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RelationsPeople
Analyse

Hit the right target with solid insights

Want to know more?
Contact:

Kristoffer
Kristoffer Kej

Director, Partner
+45 22 65 52 56
kristoffer@relationspeople.dk

Analysis is important when you need to understand the starting point and framework for your communication – whether the goal is to develop a strategy, build an employer brand or start a new influencer collaboration. That's why we include analysis in the vast majority of our collaborations, to ensure that both we and the client agree on the starting point and the challenges we are working from.

How we work with analysis

Analysis is a tool we use in connection with most of our competences. It comes in many different forms, such as qualitative interviews, focus group interviews, stakeholder analyses, competitor analyses, quantitative surveys, and much more. Most importantly, the analysis must provide insights into exactly what the customer is looking for. And with many years of analysis experience, we can help you do just that.

We have extensive experience in designing and conducting analyses – both as stand–alone deliverables and as an integral part of projects where there is a need to build strategy and action on solid insights. We are methodologically strong and good at designing analyses that provide valuable insights.

Our toolbox includes stakeholder analyses, customer surveys, competitor and market analyses, media analyses and opinion polls for use in press stories.

Kristoffer Kej
Article
Top management communication: The challenging relationship with the foreign CEO
RelationsPeople Public Affairs
by Kristian Eiberg
Leadership Communication
When a new CEO arrives, the communications director is thrown back to square one in his or her positioning journey. If he's coming from outside, he's starting from scratch. And if he's not Danish, the start will be particularly challenging.
Article
Don’t underestimate peer management
RelationsPeople Kommunikationsbureau
by Kristian Eiberg
Leadership Communication
The new head of communications has reason to be excited. Exciting challenges lie ahead, either in the same organization or somewhere completely new. But there's a real danger that you won't make the cut. If you're quickly build an internal network in the new place, you're more likely to succeed.
Article
How to improve the quality of a town hall meeting
RelationsPeople Kommunikationsbureau
by Laura Olaf Nielsen and Anders Monrad Rendtorff
Internal CommunicationLeadership Communication
A meeting for all employees - a town hall meeting - plays a central role in internal communications in most large organizations. Senior management uses the meeting to update employees on the company strategy, organizational changes, and other events that affect most employees. But when is a town hall meeting a good meeting?
Article
A communications manager controls 4% of what the organization talks about
RelationsPeople Kommunikationsbureau
by Anita Østergaard Sørensen
Internal CommunicationLeadership Communication
In the hallways, in the parking lot, in the cafeteria, and at the desks. Internal communication takes place everywhere in an organization. That's why town hall meetings constitute the perfect opportunity to influence what managers and employees talk about, how the company is perceived, and ultimately, how it performs. We spoke to our Associate Partner and Senior Advisor, Anders Monrad Rendtorff, about why town halls are such an important and challenging communication discipline.
Case
Development of employer brand for the Danish Security and Intelligence Service
Employer branding projekt
Employer Branding
Case
BASF: Thought leadership opens doors to key audiences
Thought leadership
Thought Leadership
The world's largest chemical company doesn't need to be known to the general public, but instead focuses on a few selected target groups. A strategically founded thought leadership effort provides knowledge and dialogue with key target groups.

RelationsPeople

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