Create more value with data-driven influencer marketing

We have an extensive portfolio of collaborations with influencers that create value for our clients. We believe that value is created through the use of data, and over the years we have helped our clients create successful ambassador programmes and campaigns in areas such as technology and lifestyle.

How we work with influencer marketing

Influencer marketing must be personal and trustworthy if you want to achieve a high level of credibility with consumers. Therefore, we always work with a solid analysis of the influencers, both qualitatively and quantitatively. In addition, it is essential that we gain an in–depth insight into the customer’s challenges and objectives in order to develop a strategy and a concept that works.

We believe that the best results are created when influencer marketing is integrated into other communication such as PR, events, advertorials, or advertising. Therefore, we often work with integrated influencer marketing to achieve synergy across channels and thereby create better results.

We can help with both the strategic and operational part of influencer marketing. Our counselling is always adapted to the client’s unique problem and resources. While some need counselling or an analysis of their current work with influencer marketing, others need strategy and concept development. All of this is mapped out at the start of the collaboration to ensure alignment between expectations and execution