Development of
international
PR Toolbox
SAS International wanted to professionalize the work with media relations in its subsidiaries.
The challenge was that the subsidiaries had limited and diverse communication resources and competencies and therefore were struggling to live up to the wishes of the SAS headquarters.
RelationsPeople developed a ‘toolbox’ concept and tested it in media trainings of leaders and employees in subsidiaries in Bangkok and Copenhagen.
Article
Top management communication: The challenging relationship with the foreign CEO
by Kristian Eiberg
Leadership CommunicationWhen a new CEO arrives, the communications director is thrown back to square one in his or her positioning journey. If he's coming from outside, he's starting from scratch. And if he's not Danish, the start will be particularly challenging.
Article
Don’t underestimate peer management
by Kristian Eiberg
Leadership CommunicationThe new head of communications has reason to be excited. Exciting challenges lie ahead, either in the same organization or somewhere completely new. But there's a real danger that you won't make the cut. If you're quickly build an internal network in the new place, you're more likely to succeed.
Article
How to improve the quality of a town hall meeting
by Anders Monrad Rendtorff and Laura Hovmand Nielsen
Internal CommunicationLeadership CommunicationA meeting for all employees - a town hall meeting - plays a central role in internal communications in most large organizations. Senior management uses the meeting to update employees on the company strategy, organizational changes, and other events that affect most employees. But when is a town hall meeting a good meeting?
Article
A communications manager controls 4% of what the organization talks about
by Anita Østergaard Sørensen
Internal CommunicationLeadership CommunicationIn the hallways, in the parking lot, in the cafeteria, and at the desks. Internal communication takes place everywhere in an organization. That's why town hall meetings constitute the perfect opportunity to influence what managers and employees talk about, how the company is perceived, and ultimately, how it performs. We spoke to our Associate Partner and Senior Advisor, Anders Monrad Rendtorff, about why town halls are such an important and challenging communication discipline.
Case
Employer Branding
Development of employer brand for the Danish Security and Intelligence Service
Case
Thought Leadership
BASF: Thought leadership opens doors to key audiences
The world's largest chemical company doesn't need to be known to the general public, but instead focuses on a few selected target groups. A strategically founded thought leadership effort provides knowledge and dialogue with key target groups.