Repositioning of
consulting engineers
The international consultative engineering company, Steensen Varming, was marking its 80th anniversary along with the fact that it had been 40 years since the company opened its office in Sydney to help build the Opera House.
The company wanted to mark the historic aspect – but it also wanted to support a new global strategy, which had the purpose of establishing the company in new markets.
Together with Punktum Design, RelationsPeople developed an anniversary book in English, which marked the two anniversaries.
Case
CampaignsPublic relations
Codan: Online safety campaign went viral
Insurance is not a high-interest topic for consumers, making it challenging for insurance companies to remain relevant. To address this issue, Codan took a new approach and focused on a topic that already concerns Danes: online safety.
Case
CampaignsPublic relations
Codan: Campaign to increase the use of reflectors among young people
Codan and Børneulykkesfonden conduct an annual survey on Danes' use of reflectors. The results consistently show that young people aged 15-34 have the lowest usage rates. The campaign - #blivset – was to increase the use of reflectors among young people.
Case
Corporate BrandingEmployer BrandingESG
Alfa Laval: Developing a new core story
Alfa Laval is a global industrial company headquartered in Lund, Sweden, with more than 20,000 employees worldwide. The company was experiencing rapid growth and was meeting new customers and partners who were not already familiar with the company or its products and solutions. This growth also created a need for a stronger employer brand to attract and retain employees. Therefore, Alfa Laval wanted to develop a new core story.
Case
Corporate BrandingESG
Positioning international company through social media
BASF, the world's largest chemical company, wanted to strengthen its position in the Nordics with decision makers, business partners, potential candidates, and employees.
Case
Communications StrategyCorporate Branding
Nordic communications function for international company
BASF, the world's largest chemical company, wanted to raise the visibility of its many knowledge-intensive businesses in the Nordics, where it also faced challenges in communicating its sustainability agenda.
Case
Corporate Branding
Social media strategy and concept
Nivaagaards Malerisamling wanted to increase its visibility through social media.