Sales brochures for Carlsberg Byen

During the next eight to ten years, Carlsberg’s old brewery ground will be transformed into a new city district, where 3,100 residences in different sizes and price ranges will be built.

The residences in Carlsberg Byen are sold approximately two years before they are built. This therefore requires sales and marketing materials, which represent the future residences and at the same time support the story about Carlsberg Byen.

Together with the design agency Punktum Design, RelationsPeople has developed an overall concept for sales brochures, and produces sales brochures and additional catalogues for residences, as they are ready to be put up for sale.