Sales brochures for
Carlsberg Byen
During the next eight to ten years, Carlsberg’s old brewery ground will be transformed into a new city district, where 3,100 residences in different sizes and price ranges will be built.
The residences in Carlsberg Byen are sold approximately two years before they are built. This therefore requires sales and marketing materials, which represent the future residences and at the same time support the story about Carlsberg Byen.
Together with the design agency Punktum Design, RelationsPeople has developed an overall concept for sales brochures, and produces sales brochures and additional catalogues for residences, as they are ready to be put up for sale.
Case
CampaignsPublic relations
Codan: Online safety campaign went viral
Insurance is not a high-interest topic for consumers, making it challenging for insurance companies to remain relevant. To address this issue, Codan took a new approach and focused on a topic that already concerns Danes: online safety.
Case
CampaignsPublic relations
Codan: Campaign to increase the use of reflectors among young people
Codan and Børneulykkesfonden conduct an annual survey on Danes' use of reflectors. The results consistently show that young people aged 15-34 have the lowest usage rates. The campaign - #blivset – was to increase the use of reflectors among young people.
Case
CampaignsCorporate Branding
Communicating complex technology with a global brand
The South Korean tech giant, Samsung Electronics, wanted to spread awareness of NFT technology in Denmark. RelationsPeople took up the challenge and converted a complex technology into an understandable conversation topic using multiple communication disciplines.
Case
CampaignsCorporate Branding
Repositioning of consulting engineers
The international consultative engineering company, Steensen Varming, was marking its 80th anniversary along with the fact that it had been 40 years since the company opened its office in Sydney to help build the Opera House.
Case
CampaignsCorporate BrandingPublic relations
Revitalizing Copenhagen’s special brewery
Nørrebro Bryghus wanted to revitalize its corporate brand and heighten demand for its high-quality products.