Arkitektur

Introduction to
the Danish market

The London based architects Upton-Hansen Architects wanted to enter the Danish market

To million square meter high-rises globally; that is the result of Upton-Hansen Architects’ work in the six years the practice has existed. On average the company is working on the design and construction of ten high-rises around the globe – high-rises are their expertise.

Upton-Hansen Architects turned to RelationsPeople when they wanted to enter the Scandinavian market where high-rises are getting more popular. RelationsPeople helped the architects build a presence in the Danish media and developed a digital strategy for the launch. Among other things this included content development and content plans, primarily using LinkedIn and a news letter where the potential for the company was considered greatest.

The result is that Upton-Hansen Architects are no longer an unknown company when participating in architectural pitches and cooperations. In other words the ground is prepared for coming cooperations in Scandinavia.

Cases Public relations

Accenture: thought leadership platform for their leaders

Public relationsPublic relationsThought Leadership

International technology and consulting company Accenture works with a thought leadership platform for a number of executives to ensure greater visibility and support sales.

Codan: Online safety campaign went viral

CampaignsPublic relations

Insurance is not a high-interest topic for consumers, making it challenging for insurance companies to remain relevant. To address this issue, Codan took a new approach and focused on a topic that already concerns Danes: online safety.

Codan: Campaign to increase the use of reflectors among young people

CampaignsPublic relations

Codan and Børneulykkesfonden conduct an annual survey on Danes' use of reflectors. The results consistently show that young people aged 15-34 have the lowest usage rates. The campaign - #blivset – was to increase the use of reflectors among young people.

Get more muscle on LinkedIn

by Kristoffer Kej

Public relationsThought Leadership

Is your management team making the most of LinkedIn? A workshop can take the management team into the engine room and show them why the medium is important, how each manager can be successful and how to achieve their goals.

Launch of educational platform for quantum physics

Public relations

CP3-Origins at the University of Southern Denmark were to launch a major new project, KvanteKarina, a virtual YouTube star and a new educational portal to get more children and young people interested in quantum physics.

Raising awareness through expert co-creation

Public relations

Collaboration with a renowned photographer raised awareness of Samsung's new phone in the target audience.