Nordic communications function for international company

BASF, the world's largest chemical company, wanted to raise the visibility of its many knowledge-intensive businesses in the Nordics, where it also faced challenges in communicating its sustainability agenda.

BASF, the world’s largest chemical company, chose to outsource a large part of its Nordic communications department to RelationsPeople. This means that RelationsPeople handle most of the external communication tasks in the Nordic region, in close cooperation with BASF’s Head of Public Affairs & Communication. RelationsPeople acts as lead agency and works with local agencies in Sweden and Finland.

BASF, a well-known and respected company in Germany, does not have the same public profile in the Nordic region. The company has many knowledge-intensive businesses that have not received the attention they deserve in the Nordic market. At the same time, BASF faced challenges in setting the agenda for sustainability, which is an important part of its strategy.

In collaboration with BASF, RelationsPeople decided to prioritize external communications via LinkedIn, media relations and to take a more proactive approach. RelationsPeople acts as a proactive, strategic, and executive communications function, handling press activity and positioning via LinkedIn for BASF in the Nordic region. We also advise on crisis communications and provide media training for BASF’s spokespeople.

Through the collaboration, we have been able to strengthen BASF’s position in sustainability, innovation, and digitalization in the mainstream business media and via LinkedIn, as well as coverage of new technologies and innovation in trade magazines.