Communication strategy for Copenhagen’s new city district
The development company behind Carlsberg Byen was about to revise its communication strategy and needed to know how several important stakeholders perceived the city district.
Up until this point, stakeholders’ knowledge of Carlsberg Byen had primarily been driven by the many cultural and leisure offers in the city district. However, as the company was now entering a crucial sales phase, stakeholders’ connotations of Carlsberg Byen needed to be changed.
In collaboration with the development company, RelationsPeople executed a series of stakeholder analyses and awareness readings, which, among other things, formed the basis of a new communication strategy and a communication report.