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Case

Event for new product portfolio launch

Public relations

For the launch of the latest products on mobile and audio, Samsung wanted to build closer relationships with Danish lifestyle media and focus on the products' design and possibilities for creativity.

Case

Nordic lead agency for major product launch

Public relations

RelationsPeople was selected by Samsung to be the Nordic lead agency for a major product launch.

Case

Communicating complex technology with a global brand

CampaignsCorporate Branding

The South Korean tech giant, Samsung Electronics, wanted to spread awareness of NFT technology in Denmark. RelationsPeople took up the challenge and converted a complex technology into an understandable conversation topic using multiple communication disciplines.

Case

A stronger position among business customers through thought leadership

Thought Leadership

Købstædernes Forsikring wanted to position themselves as a key player in cyber insurance for an important customer segment of smaller Danish companies. Based on our own analyses, an event, and the current debate, we created several opportunities to communicate to both existing and potential customers.

Case

Development course for communication advisers

RelationsPeople created a training program for consultants at the Faculty of Health and Medical Sciences at the University of Copenhagen in order to promote and strengthen a modern mindset and stronger advising competencies.

Case

Positioning Copenhagen’s most attractive city district

Corporate Branding

The development company Carlsberg Byen had just been established, and it needed to communicate in order to position itself as Copenhagen's most attractive district.

Case

Employer branding platform for multiple employee groups

Employer Branding

Nordic Sugar needed to attract talented specialists to their headquarters in Copenhagen as well as to their factories on Lolland and Falster.

Case

Communication strategy for Copenhagen’s new city district

Communication strategy

The development company behind Carlsberg Byen was about to revise its communication strategy and needed to know how several important stakeholders perceived the city district.

Case

Message platform for 50 markets

Communication strategy

ISS World Services wanted to communicate the high quality of its deliverables within one of its business areas in a more consistent way.

Case

Repositioning of consulting engineers

CampaignsCorporate Branding

The international consultative engineering company, Steensen Varming, was marking its 80th anniversary along with the fact that it had been 40 years since the company opened its office in Sydney to help build the Opera House.

Case

Insights into existing and potential customers

Nivaagaards Malerisamling contemplated how the museum could improve the customer experience and increase the number of visitors.

Case

Development of international PR Toolbox

Training

SAS International wanted to professionalize the work with media relations in its subsidiaries.

Case

White paper as political tool

In 2011, the Danish Government introduced a proposal of a series of tax changes in the food industry to generate increased proceeds.

Case

Handling of new legislation

The Danish Government wanted to adjust legislation in a particular area to better fit European legislation, which was less strict.

Case

Contingency plan for offshoring

Crisis Communication

An international production company wanted to move its production abroad and consequently had to close down its factory situated in Denmark.

Case

Launch of a more sustainable coffee experience

Corporate Branding

Nespresso wanted to facilitate recycling of used coffee capsules from consumers on the Danish market. However, Danish legislation did not permit such recycling.

Case

Launch of the first IMAX cinema in the Nordics

Public relations

CinemaxX in Copenhagen wanted to support the launch of the first IMAX cinema in the Nordics.

Case

Marketing Alka Superliga

Corporate Branding

The Danish national league, Alka Superliga, wished to improve the fan experience to secure a strong attendance to matches.

Case

Executive coaching of top management

Public affairsTraining

The top management team of an international company was uncertain on how its directors could best promote the corporate values through their leadership behaviour.

Case

‘Live’ crisis response drill

Crisis Communication

An international energy company had a governance policy, which stated that all its subsidiaries had to show their ability to handle severe crises.

Case

Sparring program for experienced Communication Director

Training

A newly appointed Communication Director had to conduct organizational changes and develop a new international communication strategy.

Case

Revitalizing Copenhagen’s special brewery

CampaignsCorporate BrandingPublic relations

Nørrebro Bryghus wanted to revitalize its corporate brand and heighten demand for its high-quality products.

Case

Onboading a new Communication Manager

Training

A company had just hired a new Communication Manager, who was given the task of integrating the communication department into the marketing department.

Case

Executive communication training

Public affairsTraining

A business director wanted to improve his presentation skills for both small and large audiences.

Case

Protection of interests related to tax changes

Den danske regering ønskede i 2011 at foretage afgiftsændringer på energiområdet

Case

Sales brochures for Carlsberg Byen

Campaigns

During the next eight to ten years, Carlsberg’s old brewery ground will be transformed into a new city district, where 3,100 residences in different sizes and price ranges will be built.

Case

Introduction to the Danish market

Public relations

The London based architects Upton-Hansen Architects wanted to enter the Danish market

Case

Engaging co-branding of coffee brand

Public relations

Nespresso's unique capsule coffee concept and user-friendly coffee machines have won the Danes over long time ago. But Nespresso wanted to stand out from competitors.