Hi, we are RelationsPeople
We are a communications agency with a sound business sense. Our solutions are always in response to a specific business challenge, whether it is to improve reputation, gain market share or transform an organisation. Check out some of the cases we have worked on.
Article
Top management communication: The challenging relationship with the foreign CEO
![photo-1523875194681-bedd468c58bf RelationsPeople Public Affairs](https://relationspeople.dk/wp-content/uploads/2021/09/photo-1523875194681-bedd468c58bf-768x512.jpg)
by Kristian Eiberg
Leadership CommunicationWhen a new CEO arrives, the communications director is thrown back to square one in his or her positioning journey. If he's coming from outside, he's starting from scratch. And if he's not Danish, the start will be particularly challenging.
Article
Don’t underestimate peer management
![Toplederkom RelationsPeople Kommunikationsbureau](https://relationspeople.dk/wp-content/uploads/2024/07/Toplederkom-768x512.jpg)
by Kristian Eiberg
Leadership CommunicationThe new head of communications has reason to be excited. Exciting challenges lie ahead, either in the same organization or somewhere completely new. But there's a real danger that you won't make the cut. If you're quickly build an internal network in the new place, you're more likely to succeed.
Article
How to improve the quality of a town hall meeting
![the-climate-reality-project-Hb6uWq0i4MI-unsplash RelationsPeople Kommunikationsbureau](https://relationspeople.dk/wp-content/uploads/2023/10/the-climate-reality-project-Hb6uWq0i4MI-unsplash-768x512.jpg)
by Anders Monrad Rendtorff and Laura Hovmand Nielsen
Internal CommunicationLeadership CommunicationA meeting for all employees - a town hall meeting - plays a central role in internal communications in most large organizations. Senior management uses the meeting to update employees on the company strategy, organizational changes, and other events that affect most employees. But when is a town hall meeting a good meeting?
Article
A communications manager controls 4% of what the organization talks about
![2022_10_11_RealationPeople_anders_kristian_00053 RelationsPeople Kommunikationsbureau](https://relationspeople.dk/wp-content/uploads/2023/09/2022_10_11_RealationPeople_anders_kristian_00053-768x512.jpeg)
by Anita Østergaard Sørensen
Internal CommunicationLeadership CommunicationIn the hallways, in the parking lot, in the cafeteria, and at the desks. Internal communication takes place everywhere in an organization. That's why town hall meetings constitute the perfect opportunity to influence what managers and employees talk about, how the company is perceived, and ultimately, how it performs. We spoke to our Associate Partner and Senior Advisor, Anders Monrad Rendtorff, about why town halls are such an important and challenging communication discipline.
Case
Employer Branding
Development of employer brand for the Danish Security and Intelligence Service
![Home](https://relationspeople.dk/wp-content/uploads/2024/06/DAG1_3797-768x512.jpg)
Case
Thought Leadership
BASF: Thought leadership opens doors to key audiences
![Jan 07 2022_1098_HIGH Thought leadership](https://relationspeople.dk/wp-content/uploads/2024/03/Jan-07-2022_1098_HIGH-1-scaled-e1710944303835-768x324.jpg)
The world's largest chemical company doesn't need to be known to the general public, but instead focuses on a few selected target groups. A strategically founded thought leadership effort provides knowledge and dialogue with key target groups.
Case
Thought Leadership
Samsung: Nordic thought leadership program for the world’s largest electronics manufacturer
![markus-spiske-QozzJpFZ2lg-unsplash Thought Leadership Program Samsung Brand Voices](https://relationspeople.dk/wp-content/uploads/2024/03/markus-spiske-QozzJpFZ2lg-unsplash-768x512.jpg)
RelationsPeople has developed a thought leadership program - Samsung Brand Voices - to strengthen Samsung's brand as a pioneer in future technology in the Nordic countries.
Case
Medietræning
Samsung: Media training of spokespersons
![david-von-diemar-vwGT-zDOCQA-unsplash Medietræning i Samsung](https://relationspeople.dk/wp-content/uploads/2024/03/david-von-diemar-vwGT-zDOCQA-unsplash-768x512.jpg)
Media training of Samsung spokespersons to communicate technical messages in a simple way to the average Danish consumer.
Case
MedietræningThought Leadership
BASF: Media training helps world’s largest chemical company convey complex messages.
![Verbundsstandort Ludwigshafen / Verbundsite Ludwigshafen Budskaber](https://relationspeople.dk/wp-content/uploads/2024/03/08_5027_Verbundsite-Ludwigshafen-1-768x511.jpg)
No matter how experienced a leader or spokesperson you are, it takes practice and a lot of training to be able to deliver messages at eye level to a journalist. The world's largest chemical company knows this, which is why their spokespersons receive ongoing media training.
Case
Public relationsPublic relationsThought Leadership
Accenture: thought leadership platform for their leaders
![9J2A2798](https://relationspeople.dk/wp-content/uploads/2024/03/9J2A2798-1-768x288.jpg)
International technology and consulting company Accenture works with a thought leadership platform for a number of executives to ensure greater visibility and support sales.
Case
CampaignsPublic relations
Codan: Online safety campaign went viral
![video screendump](https://relationspeople.dk/wp-content/uploads/2024/03/video-screendump-1-e1709555288741.png)
Insurance is not a high-interest topic for consumers, making it challenging for insurance companies to remain relevant. To address this issue, Codan took a new approach and focused on a topic that already concerns Danes: online safety.
Case
CampaignsPublic relations
Codan: Campaign to increase the use of reflectors among young people
![Cap_Soulland X Kesi_Kreditering Zinna Brigh MacEochaidh](https://relationspeople.dk/wp-content/uploads/2024/03/Cap_Soulland-X-Kesi_Kreditering-Zinna-Brigh-MacEochaidh-768x549.jpg)
Codan and Børneulykkesfonden conduct an annual survey on Danes' use of reflectors. The results consistently show that young people aged 15-34 have the lowest usage rates. The campaign - #blivset – was to increase the use of reflectors among young people.
Case
Employer Branding
Naviair: Development of employer brand
![Billede_tårn](https://relationspeople.dk/wp-content/uploads/2024/02/Billede_taarn-1-768x614.jpg)
Like many other companies, Naviair faced the challenge of recruiting technical specialists in a tight labour market. At the same time, they also needed to attract graduates to the air traffic controller programme to have enough air traffic controllers to handle the airspace over Denmark in the future. They felt that there was a lack of a unified and unifying narrative about Naviair as a workplace.
Case
Training & workshops
Superligaen A/S: Annual audience survey
![sandro-schuh-HgwY_YQ1m0w-unsplash](https://relationspeople.dk/wp-content/uploads/2024/02/sandro-schuh-HgwY_YQ1m0w-unsplash-1-768x512.jpg)
In 2011, the Superliga faced the challenge of declining attendance figures and were interested in a communication effort that could attract more spectators to Danish football stadiums.
Case
![photo-1586797222690-e8a311ed2598](https://relationspeople.dk/wp-content/uploads/2024/02/photo-1586797222690-e8a311ed2598-1-768x512.jpg)
Elsinore Municipality: Stakeholder analysis qualifies strategic decision in municipality
![photo-1586797222690-e8a311ed2598](https://relationspeople.dk/wp-content/uploads/2024/02/photo-1586797222690-e8a311ed2598-1-768x512.jpg)
The Culture and Tourism Committee in Elsinore Municipality had to decide how the municipal museums could best support the municipality's Vision 2030 and tourism policy.
Case
![photo-1595844730298-b960ff98fee0](https://relationspeople.dk/wp-content/uploads/2024/02/photo-1595844730298-b960ff98fee0-1-768x512.jpg)
Dansk Byggeri: Member analysis to inspire strategic process
![photo-1595844730298-b960ff98fee0](https://relationspeople.dk/wp-content/uploads/2024/02/photo-1595844730298-b960ff98fee0-1-768x512.jpg)
Dansk Byggeri (The Danish Construction Association) had conducted its annual quantitative member survey and wanted to gain deeper insights from its members to contribute to a strategic process.
Case
ESGMedietræning
CONCITO: Media training in sustainable messaging
![photo-1497015289639-54688650d173](https://relationspeople.dk/wp-content/uploads/2024/02/photo-1497015289639-54688650d173-1-768x432.jpg)
CONCITO is Denmark's green think tank. Representatives from the think tank regularly present new reports to the media and at conferences, and they are regularly asked to comment on various climate-related topics.
Case
Corporate BrandingEmployer BrandingESG
Alfa Laval: Developing a new core story
![2024_alfa_laval_innovation_060](https://relationspeople.dk/wp-content/uploads/2024/02/2024_alfa_laval_innovation_060-1-768x512.jpg)
Alfa Laval is a global industrial company headquartered in Lund, Sweden, with more than 20,000 employees worldwide. The company was experiencing rapid growth and was meeting new customers and partners who were not already familiar with the company or its products and solutions. This growth also created a need for a stronger employer brand to attract and retain employees. Therefore, Alfa Laval wanted to develop a new core story.
Uncategorized
Media Training
![Home](https://relationspeople.dk/wp-content/uploads/2023/11/laura-lee-moreau-ZpE2gobovro-unsplash-1536x1024-1-e1699019056530-768x346.jpg)
Training & workshops
Practice makes perfect
Workshop
Workshop: Strengthen your brand through LinkedIn profile management
![Home](https://relationspeople.dk/wp-content/uploads/2023/10/RelationsPeople_Kontor-2-1536x705-1-768x353.jpg)
by Kristoffer Kej
Employer BrandingTraining & workshopsAre your managers making the most of LinkedIn? We take the management team through a hands-on workshop and show in two to three hours how LinkedIn can add value to your organization, how individual managers can differentiate and position themselves, and how LinkedIn can support sales, branding, and recruiting.
Uncategorized
Get more muscle on LinkedIn
![Home](https://relationspeople.dk/wp-content/uploads/2023/11/fra_modgang_til_engagement-1024x683-2-e1699018135838-768x288.jpg)
by Kristoffer Kej
Public relationsThought LeadershipIs your management team making the most of LinkedIn? A workshop can take the management team into the engine room and show them why the medium is important, how each manager can be successful and how to achieve their goals.
Event
Employer Branding Masterclass
![20191128_082453-1-1536×897 masterclass](https://relationspeople.dk/wp-content/uploads/2023/10/20191128_082453-1-1536x897-3-768x449.jpg)
by Kristian Eiberg and Kristoffer Kej
Employer BrandingHELD: Are you responsible for employer branding in your organization and looking for inspiration and concrete tools to take your work to a strategic level? Then sign up for our Employer Branding Masterclass, where we will share our experiences from the last 15 years of employer brand development.
Case
Corporate BrandingESG
Positioning international company through social media
![Home](https://relationspeople.dk/wp-content/uploads/2023/10/BASF-case-billede-2-1536x1024-1-e1697015260666-768x349.jpg)
BASF, the world's largest chemical company, wanted to strengthen its position in the Nordics with decision makers, business partners, potential candidates, and employees.
Case
Communications StrategyCorporate Branding
Nordic communications function for international company
![Home](https://relationspeople.dk/wp-content/uploads/2023/10/BASF-case-billede-1-1536x1024-1-e1697014972510-768x374.jpg)
BASF, the world's largest chemical company, wanted to raise the visibility of its many knowledge-intensive businesses in the Nordics, where it also faced challenges in communicating its sustainability agenda.
Case
Public relations
Launch of educational platform for quantum physics
![Home](https://relationspeople.dk/wp-content/uploads/2023/10/relationpeople_har_bidraget_til_at_skabe_national_og_regional_omtale_af_kvantekarina-1536x897-1-768x449.jpg)
CP3-Origins at the University of Southern Denmark were to launch a major new project, KvanteKarina, a virtual YouTube star and a new educational portal to get more children and young people interested in quantum physics.
Case
Leadership CommunicationTraining & workshops
Activating values in an international management team
![Home](https://relationspeople.dk/wp-content/uploads/2023/10/Arken474-1536x1024-1-e1697014554916-768x405.jpg)
After a period of expansion and a near doubling of the number of employees, Inter IKEA Centre Group A/S needed to strengthen the value-based leadership in the company.
Case
Leadership CommunicationTraining & workshops
Training middle managers in change communication
![Home](https://relationspeople.dk/wp-content/uploads/2023/10/javier-allegue-barros-C7B-ExXpOIE-unsplash-1536x1024-1-e1697011721335-768x296.jpg)
An international Danish manufacturing company wanted all middle managers in its procurement department to improve their communication skills when dealing with internal change.
Case
Corporate Branding
Social media strategy and concept
![Home](https://relationspeople.dk/wp-content/uploads/2023/10/7r9a2495-1536x1101-1-e1697011622776-768x384.jpg)
Nivaagaards Malerisamling wanted to increase its visibility through social media.
Case
Public relations
Raising awareness through expert co-creation
![Home](https://relationspeople.dk/wp-content/uploads/2023/10/samsung_photo_walks_1775x1036-1536x951-1-e1697011248374-768x330.jpg)
Collaboration with a renowned photographer raised awareness of Samsung's new phone in the target audience.
Case
Public relations
PR strategy and execution for a good cause
![Home](https://relationspeople.dk/wp-content/uploads/2023/10/DR-0573444-1536x928-1-768x464.jpg)
Every year, DR and the 12 largest NGOs join forces to raise money for projects in third world countries during Danmarks Indsamling. The big fundraising show takes place on the first Saturday in February on DR1, but it is preceded by many months of fundraising activities.
Case
Leadership CommunicationTraining & workshops
LinkedIn leadership training
![Home](https://relationspeople.dk/wp-content/uploads/2023/10/helloquence-5fNmWej4tAA-unsplash-1536x1025-1-e1697010418518-768x411.jpg)
A Danish company in the financial sector was experiencing strong economic growth, but the company's external communication had not kept pace.
Case
Influencer marketing
TV launch through influencer marketing and PR
![Home](https://relationspeople.dk/wp-content/uploads/2023/10/The-Sero_Frida-Hallqvist-billede-til-case-scaled-e1632131978498-1536x1306-1-768x653.jpeg)
Samsung launched The Sero – the first rotating TV. The launch strategy was a mix of influencer marketing and traditional PR that delivered the right results.
Case
Communications StrategyLeadership Communication
Virtual launch of corporate strategy for 140 leaders
![Home](https://relationspeople.dk/wp-content/uploads/2023/10/DSC3149-1536x1168-1-e1697009656288-768x409.jpg)
TV 2 Denmark had developed a new corporate strategy and needed to launch it to all managers and employees. COVID-19 resulted in the launch taking place virtually.
Case
![Home](https://relationspeople.dk/wp-content/uploads/2023/10/nivaagaard_malerisamling.jpg)
Awareness analysis for cultural organization
![Home](https://relationspeople.dk/wp-content/uploads/2023/10/nivaagaard_malerisamling.jpg)
The Nivaagaard Collection was considering how the museum could further increase visitor numbers and create new activities for its visitors.
Case
Influencer marketingPublic relations
Development of influencer strategy
![Home](https://relationspeople.dk/wp-content/uploads/2023/10/Influencerstrategi-1536x1017-1-e1697008590801-768x411.jpg)
An influencer strategy provides direction and results in a tough market.
Case
Influencer marketing
Influencer campaign to generate event traffic
![Home](https://relationspeople.dk/wp-content/uploads/2023/10/125976206_425307858505993_422957549512448546_n-1-1536x1414-1-768x707.jpg)
Plantorama wanted to use an influencer campaign to drive engagement and traffic to their annual Christmas market.
Case
Influencer marketing
Influencer campaign to drive website traffic
![Home](https://relationspeople.dk/wp-content/uploads/2023/10/Efter-billede-Esther-1536x1024-1-768x512.jpeg)
Garden, home and pet centre Plantorama wanted to raise awareness of their new Click and Collect feature through influencer activation.
Case
Communications StrategyPublic relations
Targeted campaign to improve coverage in lifestyle media
![Home](https://relationspeople.dk/wp-content/uploads/2023/10/samsung-case-1536x911-1-768x456.jpg)
Samsung wanted to increase its presence in lifestyle media.
Case
Employer Branding
Employer brand development to strengthen recruitment
![Home](https://relationspeople.dk/wp-content/uploads/2023/10/martin-adams-a_PDPUPuNZ8-unsplash-1536x1024-1-768x512.jpg)
After Evida moved its headquarters from Copenhagen to Viborg, the recruitment of specialists became a challenge. RelationsPeople developed an employer brand, including a strategy and core narrative to tackle this challenge.
Case
Public relations
Design and execution of PR campaign towards mass media
![Home](https://relationspeople.dk/wp-content/uploads/2023/10/sequence-02.00_00_51_09-1536x1041-1-768x521.jpg)
A new digital platform was the focal point of a targeted PR effort and influencer campaign that spoke to series and movie lovers.
Case
Communications Strategy
Development of a Nordic communication strategy
![Home](https://relationspeople.dk/wp-content/uploads/2023/10/patrick-perkins-ETRPjvb0KM0-unsplash-1536x1024-1-768x512.jpg)
A service company with operations in Denmark, Norway, Sweden, and Finland wanted to develop its first Nordic communications strategy.
Case
Corporate Branding
Development of updated profile
![Home](https://relationspeople.dk/wp-content/uploads/2023/10/photo-1504009102027-61731585845e-768x512.jpeg)
The Municipality of Helsingør wanted more coherence in cultural life in order to boost tourism in the city, and RelationsPeople developed a concept for Museerne Helsingør.
Case
Communications StrategyCorporate Branding
Developing vision, mission, and values
![Home](https://relationspeople.dk/wp-content/uploads/2023/10/IMG_1959-1536x1152-1-768x576.jpg)
Visitors has increased in recent years at the museum of Nivaagaard and in order to strengthen future development of the museum, the museum wanted a stronger vision, which RelationsPeople helped develop.
Case
Leadership CommunicationTraining & workshops
Development of leadership team
![Home](https://relationspeople.dk/wp-content/uploads/2023/10/action-adult-american-football-athletes-260606-1536x1024-1-768x512.jpg)
A new manager wanted to develop his leadership team and create buy-in for a new strategy.
Case
Influencer marketing
Developing a data-driven ambassador programme
![Home](https://relationspeople.dk/wp-content/uploads/2023/10/file-1536x1536-1-768x768.jpeg)
Through a new ambassador programme, food company EASIS structured their work with influencer marketing and achieved results.
Case
Leadership CommunicationTraining & workshops
Communication training for managers and specialists
![Home](https://relationspeople.dk/wp-content/uploads/2023/10/pexels-photo-761309.jpg)
A large international company wanted to improve the internal communication skills of managers and specialists.
Case
Leadership CommunicationTraining & workshops
Communication training for local managers
![Home](https://relationspeople.dk/wp-content/uploads/2023/10/securitas-1536x1024-1-768x512.jpg)
For a large organisation like Securitas, it can be a challenge to communicate in a relevant and attentive way to all local departments. That's why RelationsPeople developed a course for middle managers to help them take more responsibility for communication and bridge the gap between head office and local branches.
Case
Communications Strategy
Communication strategy for employer organisation
![Home](https://relationspeople.dk/wp-content/uploads/2023/10/PI-2-1536x1024-1-768x512.jpg)
The Process Industry is a large member association in Dansk Industri (employer organisation), which includes some of the largest manufacturing companies in Denmark, and the desire was to make their profile clearer towards members and other stakeholders.
Case
Change CommunicationTraining & workshops
Change process in a financial company
![Home](https://relationspeople.dk/wp-content/uploads/2023/10/railroad-tracks-in-city-258510-1536x1152-1-e1696929627790-768x363.jpg)
Leadership communication needed to support an organizational change.
Case
Corporate BrandingThought Leadership
Building thought leadership in tech
![Home](https://relationspeople.dk/wp-content/uploads/2023/10/alina-grubnyak-ZiQkhI7417A-unsplash-1536x1024-1-e1696926545147-768x401.jpg)
American IT company Aruba wanted to position itself in the Danish market and RelationsPeople translated complex, internationally oriented material into local content, resulting in a thought leadership approach.
Case
Communications StrategyCorporate BrandingPublic relations
Basic story development and content production model
![Home](https://relationspeople.dk/wp-content/uploads/2021/04/robert-katzki-E14SkZlw3BI-unsplash-1-768x705.jpg)
Roskilde Congress Centre wanted to make better use of the spare capacity between concerts and sporting events. RelationsPeople helped with a programme to identify target groups and work strategically with editorial plans.
Case
Public relations
Event for new product portfolio launch
![016_hands-on_galaxy_zflip4_borapurple_buds2pro_borapurple_Samsung Fold](https://relationspeople.dk/wp-content/uploads/2023/01/016_hands-on_galaxy_zflip4_borapurple_buds2pro_borapurple_Samsung-768x512.jpg)
For the launch of the latest products on mobile and audio, Samsung wanted to build closer relationships with Danish lifestyle media and focus on the products' design and possibilities for creativity.
Case
Public relations
Nordic lead agency for major product launch
![Home](https://relationspeople.dk/wp-content/uploads/2022/11/042_eco_galaxy_zfold4_beige_spen_zflip4_pinkgold_watch5_silver_buds2pro_borapurple_Samsung-1-768x512.jpg)
RelationsPeople was selected by Samsung to be the Nordic lead agency for a major product launch.
Case
CampaignsCorporate Branding
Communicating complex technology with a global brand
![SamsungEvent-11 Agency](https://relationspeople.dk/wp-content/uploads/2022/10/SamsungEvent-11-768x512.jpg)
The South Korean tech giant, Samsung Electronics, wanted to spread awareness of NFT technology in Denmark. RelationsPeople took up the challenge and converted a complex technology into an understandable conversation topic using multiple communication disciplines.
Case
Thought Leadership
A stronger position among business customers through thought leadership
![IMG_4027](https://relationspeople.dk/wp-content/uploads/2021/04/IMG_4027-768x512.jpg)
Købstædernes Forsikring wanted to position themselves as a key player in cyber insurance for an important customer segment of smaller Danish companies. Based on our own analyses, an event, and the current debate, we created several opportunities to communicate to both existing and potential customers.
Case
![ku Pete Burke](https://relationspeople.dk/wp-content/uploads/2021/04/ku-768x486.jpg)
Development course for communication advisers
![ku Pete Burke](https://relationspeople.dk/wp-content/uploads/2021/04/ku-768x486.jpg)
RelationsPeople created a training program for consultants at the Faculty of Health and Medical Sciences at the University of Copenhagen in order to promote and strengthen a modern mindset and stronger advising competencies.
Case
Corporate Branding
Positioning Copenhagen’s most attractive city district
![cby6_0 City](https://relationspeople.dk/wp-content/uploads/2019/12/cby6_0-768x516.jpg)
The development company Carlsberg Byen had just been established, and it needed to communicate in order to position itself as Copenhagen's most attractive district.
Case
Employer Branding
Employer branding platform for multiple employee groups
![nordic_sugar_for_web](https://relationspeople.dk/wp-content/uploads/2020/01/nordic_sugar_for_web.jpg)
Nordic Sugar needed to attract talented specialists to their headquarters in Copenhagen as well as to their factories on Lolland and Falster.
Case
Communications Strategy
Communication strategy for Copenhagen’s new city district
![cby2_0](https://relationspeople.dk/wp-content/uploads/2019/12/cby2_0-768x576.jpg)
The development company behind Carlsberg Byen was about to revise its communication strategy and needed to know how several important stakeholders perceived the city district.
Case
Communications Strategy
Message platform for 50 markets
![iss1](https://relationspeople.dk/wp-content/uploads/2019/12/iss1-768x512.jpg)
ISS World Services wanted to communicate the high quality of its deliverables within one of its business areas in a more consistent way.
Case
CampaignsCorporate Branding
Repositioning of consulting engineers
![varming_bog.jpeg](https://relationspeople.dk/wp-content/uploads/2019/12/varming_bog.jpeg-768x576.jpg)
The international consultative engineering company, Steensen Varming, was marking its 80th anniversary along with the fact that it had been 40 years since the company opened its office in Sydney to help build the Opera House.
Case
![nivaagaard_malerisamling](https://relationspeople.dk/wp-content/uploads/2019/12/nivaagaard_malerisamling.jpg)
Insights into existing and potential customers
![nivaagaard_malerisamling](https://relationspeople.dk/wp-content/uploads/2019/12/nivaagaard_malerisamling.jpg)
Nivaagaards Malerisamling contemplated how the museum could improve the customer experience and increase the number of visitors.
Case
![pr_toolbox_0](https://relationspeople.dk/wp-content/uploads/2019/12/pr_toolbox_0-768x578.jpg)
Development of international PR Toolbox
![pr_toolbox_0](https://relationspeople.dk/wp-content/uploads/2019/12/pr_toolbox_0-768x578.jpg)
SAS International wanted to professionalize the work with media relations in its subsidiaries.
Case
Thought Leadership
Launch of a more sustainable coffee experience
![nespresso1_0](https://relationspeople.dk/wp-content/uploads/2019/12/nespresso1_0-768x434.png)
Nespresso wanted to facilitate recycling of used coffee capsules from consumers on the Danish market. However, Danish legislation did not permit such recycling.
Case
Public relations
Launch of the first IMAX cinema in the Nordics
![imax_0](https://relationspeople.dk/wp-content/uploads/2019/12/imax_0-768x512.jpg)
CinemaxX in Copenhagen wanted to support the launch of the first IMAX cinema in the Nordics.
Case
Corporate Branding
Marketing Alka Superliga
![superliga](https://relationspeople.dk/wp-content/uploads/2019/12/superliga.jpg)
The Danish national league, Alka Superliga, wished to improve the fan experience to secure a strong attendance to matches.
Case
CampaignsCorporate BrandingPublic relations
Revitalizing Copenhagen’s special brewery
![picture1_0](https://relationspeople.dk/wp-content/uploads/2019/12/picture1_0-768x716.jpg)
Nørrebro Bryghus wanted to revitalize its corporate brand and heighten demand for its high-quality products.
Case
Campaigns
Sales brochures for Carlsberg Byen
![carlsberg_theodora](https://relationspeople.dk/wp-content/uploads/2019/12/carlsberg_theodora-768x629.jpg)
During the next eight to ten years, Carlsberg’s old brewery ground will be transformed into a new city district, where 3,100 residences in different sizes and price ranges will be built.
Case
Public relations
Introduction to the Danish market
![upton_hansen_architects](https://relationspeople.dk/wp-content/uploads/2019/12/upton_hansen_architects-768x411.jpg)
The London based architects Upton-Hansen Architects wanted to enter the Danish market
Case
Public relations
Engaging co-branding of coffee brand
![nespresso_coffee_quality](https://relationspeople.dk/wp-content/uploads/2019/12/nespresso_coffee_quality-768x512.jpg)
Nespresso's unique capsule coffee concept and user-friendly coffee machines have won the Danes over long time ago. But Nespresso wanted to stand out from competitors.