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RelationsPeople

Hi, we are RelationsPeople

We are a communications agency with a solid bussines sense. Therefore, our solutions are typically an answer to a specific business challenge and they are set to improve reputation, win market shares or change organisations. Below you will find examples of our work within each arena.

Case
Positioning Copenhagen’s most attractive city district
Corporate Branding
The development company Carlsberg Byen had just been established, and it needed to communicate in order to position itself as Copenhagen's most attractive district.
Case
Employer branding platform for multiple employee groups
Employer Branding
Nordic Sugar needed to attract talented specialists to their headquarters in Copenhagen as well as to their factories on Lolland and Falster.
Case
Communication strategy for Copenhagen’s new city district
Communication strategy
The development company behind Carlsberg Byen was about to revise its communication strategy and needed to know how several important stakeholders perceived the city district.
Case
Message platform for 50 markets
Communication strategy
ISS World Services wanted to communicate the high quality of its deliverables within one of its business areas in a more consistent way.
Case
Repositioning of consulting engineers
CampaignsCorporate Branding
The international consultative engineering company, Steensen Varming, was marking its 80th anniversary along with the fact that it had been 40 years since the company opened its office in Sydney to help build the Opera House.
Case
Insights into existing and potential customers
Nivaagaards Malerisamling contemplated how the museum could improve the customer experience and increase the number of visitors.
Case
Development of international PR Toolbox
Training
SAS International wanted to professionalize the work with media relations in its subsidiaries.
Case
White paper as political tool
In 2011, the Danish Government introduced a proposal of a series of tax changes in the food industry to generate increased proceeds.
Case
Handling of new legislation
The Danish Government wanted to adjust legislation in a particular area to better fit European legislation, which was less strict.
Case
Contingency plan for offshoring
Crisis Communication
An international production company wanted to move its production abroad and consequently had to close down its factory situated in Denmark.
Case
Launch of a more sustainable coffee experience
Corporate Branding
Nespresso wanted to facilitate recycling of used coffee capsules from consumers on the Danish market. However, Danish legislation did not permit such recycling.
Case
Launch of the first IMAX cinema in the Nordics
Public relations
CinemaxX in Copenhagen wanted to support the launch of the first IMAX cinema in the Nordics.
Case
Marketing Alka Superliga
Corporate Branding
The Danish national league, Alka Superliga, wished to improve the fan experience to secure a strong attendance to matches.
Case
Executive coaching of top management
Public affairsTraining
The top management team of an international company was uncertain on how its directors could best promote the corporate values through their leadership behaviour.
Case
‘Live’ crisis response drill
Crisis Communication
An international energy company had a governance policy, which stated that all its subsidiaries had to show their ability to handle severe crises.
Case
Sparring program for experienced Communication Director
Training
A newly appointed Communication Director had to conduct organizational changes and develop a new international communication strategy.
Case
Revitalizing Copenhagen’s special brewery
CampaignsCorporate BrandingPublic relations
Nørrebro Bryghus wanted to revitalize its corporate brand and heighten demand for its high-quality products.
Case
Onboading a new Communication Manager
Training
A company had just hired a new Communication Manager, who was given the task of integrating the communication department into the marketing department.
Case
Executive communication training
Public affairsTraining
A business director wanted to improve his presentation skills for both small and large audiences.
Case
Protection of interests related to tax changes
Den danske regering ønskede i 2011 at foretage afgiftsændringer på energiområdet
Case
Sales brochures for Carlsberg Byen
Campaigns
During the next eight to ten years, Carlsberg’s old brewery ground will be transformed into a new city district, where 3,100 residences in different sizes and price ranges will be built.
Case
Introduction to the Danish market
Public relations
The London based architects Upton-Hansen Architects wanted to enter the Danish market
Case
Engaging co-branding of coffee brand
Public relations
Nespresso's unique capsule coffee concept and user-friendly coffee machines have won the Danes over long time ago. But Nespresso wanted to stand out from competitors.

RelationsPeople
a part of PeopleGroup

Vester Farimagsgade 41
DK 1606 København V

info@relationspeople.dk

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