Hi, we are RelationsPeople

Case

Positioning international company through social media

Corporate BrandingSustainability

BASF, the world's largest chemical company, wanted to strengthen its position in the Nordics with decision makers, business partners, potential candidates, and employees.

Case

Nordic communications function for international company

Communications StrategyCorporate Branding

BASF, the world's largest chemical company, wanted to raise the visibility of its many knowledge-intensive businesses in the Nordics, where it also faced challenges in communicating its sustainability agenda.

Case

Launch of educational platform for quantum physics

Public relations

CP3-Origins at the University of Southern Denmark were to launch a major new project, KvanteKarina, a virtual YouTube star and a new educational portal to get more children and young people interested in quantum physics.

Case

Activating values in an international management team

Leadership CommunicationTraining

After a period of expansion and a near doubling of the number of employees, Inter IKEA Centre Group A/S needed to strengthen the value-based leadership in the company.

Case

Training middle managers in change communication

Leadership CommunicationTraining

An international Danish manufacturing company wanted all middle managers in its procurement department to improve their communication skills when dealing with internal change.

Case

Social media strategy and concept

Corporate Branding

Nivaagaards Malerisamling wanted to increase its visibility through social media.

Case

Raising awareness through expert co-creation

Public relations

Collaboration with a renowned photographer raised awareness of Samsung's new phone in the target audience.

Case

PR strategy and execution for a good cause

Public relations

Every year, DR and the 12 largest NGOs join forces to raise money for projects in third world countries during Danmarks Indsamling. The big fundraising show takes place on the first Saturday in February on DR1, but it is preceded by many months of fundraising activities.

Case

LinkedIn leadership training

Leadership CommunicationTraining

A Danish company in the financial sector was experiencing strong economic growth, but the company's external communication had not kept pace.

Case

TV launch through influencer marketing and PR

Influencer marketing

Samsung launched The Sero – the first rotating TV. The launch strategy was a mix of influencer marketing and traditional PR that delivered the right results.

Case

Virtual launch of corporate strategy for 140 leaders

Communication strategyLeadership Communication

TV 2 Denmark had developed a new corporate strategy and needed to launch it to all managers and employees. COVID-19 resulted in the launch taking place virtually.

Case

Awareness analysis for cultural organization

The Nivaagaard Collection was considering how the museum could further increase visitor numbers and create new activities for its visitors.

Case

Development of influencer strategy

Influencer marketingPublic relations

An influencer strategy provides direction and results in a tough market.

Case

Influencer campaign to generate event traffic

Influencer marketing

Plantorama wanted to use an influencer campaign to drive engagement and traffic to their annual Christmas market.

Case

Influencer campaign to drive website traffic

Influencer marketing

Garden, home and pet centre Plantorama wanted to raise awareness of their new Click and Collect feature through influencer activation.

Case

Targeted campaign to improve coverage in lifestyle media

Communication strategyPublic relations

Samsung wanted to increase its presence in lifestyle media.

Case

Employer brand development to strengthen recruitment

Employer Branding

After Evida moved its headquarters from Copenhagen to Viborg, the recruitment of specialists became a challenge. RelationsPeople developed an employer brand, including a strategy and core narrative to tackle this challenge.

Case

Design and execution of PR campaign towards mass media

Public relations

A new digital platform was the focal point of a targeted PR effort and influencer campaign that spoke to series and movie lovers.

Case

Development of a Nordic communication strategy

Communication strategy

A service company with operations in Denmark, Norway, Sweden, and Finland wanted to develop its first Nordic communications strategy.

Case

Development of updated profile

Corporate Branding

The Municipality of Helsingør wanted more coherence in cultural life in order to boost tourism in the city, and RelationsPeople developed a concept for Museerne Helsingør.

Case

Developing vision, mission, and values

Communication strategyCorporate Branding

Visitors has increased in recent years at the museum of Nivaagaard and in order to strengthen future development of the museum, the museum wanted a stronger vision, which RelationsPeople helped develop.

Case

Development of leadership team

Leadership CommunicationTraining

A new manager wanted to develop his leadership team and create buy-in for a new strategy.

Case

Developing a data-driven ambassador programme

Influencer marketing

Through a new ambassador programme, food company EASIS structured their work with influencer marketing and achieved results.

Case

Communication training for managers and specialists

Leadership CommunicationTraining

A large international company wanted to improve the internal communication skills of managers and specialists.

Case

Communication training for local managers

Leadership CommunicationTraining

For a large organisation like Securitas, it can be a challenge to communicate in a relevant and attentive way to all local departments. That's why RelationsPeople developed a course for middle managers to help them take more responsibility for communication and bridge the gap between head office and local branches.

Case

Communication strategy for employer organisation

Communications Strategy

The Process Industry is a large member association in Dansk Industri (employer organisation), which includes some of the largest manufacturing companies in Denmark, and the desire was to make their profile clearer towards members and other stakeholders.

Case

Change process in a financial company

Change CommunicationTraining

Leadership communication needed to support an organizational change.

Case

Building thought leadership in tech

Corporate BrandingThought Leadership

American IT company Aruba wanted to position itself in the Danish market and RelationsPeople translated complex, internationally oriented material into local content, resulting in a thought leadership approach.

Case

Basic story development and content production model

Communication strategyCorporate BrandingPublic relations

Roskilde Congress Centre wanted to make better use of the spare capacity between concerts and sporting events. RelationsPeople helped with a programme to identify target groups and work strategically with editorial plans.

Case

Event for new product portfolio launch

Public relations

For the launch of the latest products on mobile and audio, Samsung wanted to build closer relationships with Danish lifestyle media and focus on the products' design and possibilities for creativity.

Case

Nordic lead agency for major product launch

Public relations

RelationsPeople was selected by Samsung to be the Nordic lead agency for a major product launch.

Case

Communicating complex technology with a global brand

CampaignsCorporate Branding

The South Korean tech giant, Samsung Electronics, wanted to spread awareness of NFT technology in Denmark. RelationsPeople took up the challenge and converted a complex technology into an understandable conversation topic using multiple communication disciplines.

Case

A stronger position among business customers through thought leadership

Thought Leadership

Købstædernes Forsikring wanted to position themselves as a key player in cyber insurance for an important customer segment of smaller Danish companies. Based on our own analyses, an event, and the current debate, we created several opportunities to communicate to both existing and potential customers.

Case

Development course for communication advisers

RelationsPeople created a training program for consultants at the Faculty of Health and Medical Sciences at the University of Copenhagen in order to promote and strengthen a modern mindset and stronger advising competencies.

Case

Positioning Copenhagen’s most attractive city district

Corporate Branding

The development company Carlsberg Byen had just been established, and it needed to communicate in order to position itself as Copenhagen's most attractive district.

Case

Employer branding platform for multiple employee groups

Employer Branding

Nordic Sugar needed to attract talented specialists to their headquarters in Copenhagen as well as to their factories on Lolland and Falster.

Case

Communication strategy for Copenhagen’s new city district

Communication strategy

The development company behind Carlsberg Byen was about to revise its communication strategy and needed to know how several important stakeholders perceived the city district.

Case

Message platform for 50 markets

Communication strategy

ISS World Services wanted to communicate the high quality of its deliverables within one of its business areas in a more consistent way.

Case

Repositioning of consulting engineers

CampaignsCorporate Branding

The international consultative engineering company, Steensen Varming, was marking its 80th anniversary along with the fact that it had been 40 years since the company opened its office in Sydney to help build the Opera House.

Case

Insights into existing and potential customers

Nivaagaards Malerisamling contemplated how the museum could improve the customer experience and increase the number of visitors.

Case

Development of international PR Toolbox

Training

SAS International wanted to professionalize the work with media relations in its subsidiaries.

Case

White paper as political tool

In 2011, the Danish Government introduced a proposal of a series of tax changes in the food industry to generate increased proceeds.

Case

Handling of new legislation

The Danish Government wanted to adjust legislation in a particular area to better fit European legislation, which was less strict.

Case

Contingency plan for offshoring

Crisis Communication

An international production company wanted to move its production abroad and consequently had to close down its factory situated in Denmark.

Case

Launch of a more sustainable coffee experience

Corporate Branding

Nespresso wanted to facilitate recycling of used coffee capsules from consumers on the Danish market. However, Danish legislation did not permit such recycling.

Case

Launch of the first IMAX cinema in the Nordics

Public relations

CinemaxX in Copenhagen wanted to support the launch of the first IMAX cinema in the Nordics.

Case

Marketing Alka Superliga

Corporate Branding

The Danish national league, Alka Superliga, wished to improve the fan experience to secure a strong attendance to matches.

Case

Executive coaching of top management

Public affairsTraining

The top management team of an international company was uncertain on how its directors could best promote the corporate values through their leadership behaviour.

Case

‘Live’ crisis response drill

Crisis Communication

An international energy company had a governance policy, which stated that all its subsidiaries had to show their ability to handle severe crises.

Case

Sparring program for experienced Communication Director

Training

A newly appointed Communication Director had to conduct organizational changes and develop a new international communication strategy.

Case

Revitalizing Copenhagen’s special brewery

CampaignsCorporate BrandingPublic relations

Nørrebro Bryghus wanted to revitalize its corporate brand and heighten demand for its high-quality products.

Case

Onboading a new Communication Manager

Training

A company had just hired a new Communication Manager, who was given the task of integrating the communication department into the marketing department.

Case

Executive communication training

Public affairsTraining

A business director wanted to improve his presentation skills for both small and large audiences.

Case

Protection of interests related to tax changes

Den danske regering ønskede i 2011 at foretage afgiftsændringer på energiområdet

Case

Sales brochures for Carlsberg Byen

Campaigns

During the next eight to ten years, Carlsberg’s old brewery ground will be transformed into a new city district, where 3,100 residences in different sizes and price ranges will be built.

Case

Introduction to the Danish market

Public relations

The London based architects Upton-Hansen Architects wanted to enter the Danish market

Case

Engaging co-branding of coffee brand

Public relations

Nespresso's unique capsule coffee concept and user-friendly coffee machines have won the Danes over long time ago. But Nespresso wanted to stand out from competitors.